CAT | Platinum Jewelry
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Classic platinum engraved wedding bands in Elle.
0 Comments | Posted by Novell in Best Selling Wedding Bands, Classic Wedding Bands, Engraved Wedding Bands, Novell Wedding Band News, Platinum Jewelry, Platinum Wedding Bands

The December 2010 issue of Elle featured classic platinum engraved wedding bands NQP157-6GPCX and P1800-4LC. Platinum is the premium metal for wedding bands and jewelry in general. Platinum wedding bands wear very well and can potentially stand the test of time, so you can literally pass your ring to future generations.
Learn more about platinum.
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Platinum engagement ring on CIJ International Jewellery website.
1 Comment | Posted by Novell in Best Selling Wedding Bands, New Engagement Rings, New Wedding Bands, Platinum Engagement Rings, Platinum Jewelry, Platinum Wedding Bands
CIJ International Jewellery, a leading jewelry industry website, features Novell’s platinum engagement ring SE2459-LC (with 10 x .02 round diamonds) and platinum diamond wedding band PL2459-LC (with 22 x .09 round diamonds). Platinum is the metal that will stand the test of time.
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Platinum wedding bands and platinum engagement ring on Brides.com.
0 Comments | Posted by Novell in Best Selling Wedding Bands, Classic Wedding Bands, Platinum, Platinum Jewelry, Platinum Wedding Bands
Leading bridal web portal Brides.com featured classic platinum engagement ring and wedding bands by Novell. The men’s platinum wedding band (P1815-8GCC) is one of Novell’s best sellers.
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Platinum engagement ring on Brides.com.
1 Comment | Posted by Novell in Best Selling Wedding Bands, Classic Wedding Bands, Platinum, Platinum Jewelry, Platinum Wedding Bands
Leading bridal web portal Brides.com featured new Novell platinum engagement ring E2485-LC (pictured with a 3mm platinum wedding band). This platinum style is part of Novell’s line of new platinum bridal jewelry, and has appeared in LA Times, JQ Magazine and PreciousPlatinum.com.
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New platinum engagement ring in Facebook poll.
1 Comment | Posted by Novell in Facebook, New Bridal Jewelry, Platinum, Platinum Jewelry
The Facebook page for Brides.com features a poll asking for fans to vote for their favorite platinum engagement ring. Alongside styles by leading platinum bridal jewelry designers Diamond in the Rough, Gumuchian, Phyllis Bergman for Mercury Ring, and Designs by Vatché is a new platinum engagement ring by Novell. To vote, you simply have to LIKE the Brides.com Facebook page, and then scroll down just a bit to participate.
Visit the Brides.com Facebook page to vote!
Why choose platinum for your engagement ring? Simply put, platinum is a durable naturally white metal that ages very well. And since platinum’s price point is now very similar to gold (and white gold is not naturally white and turns yellow over time), platinum is worth the investment for engagement rings, wedding rings and jewelry.
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Platinum wedding bands positioned differently to both sexes.
7 Comments | Posted by Novell in Platinum Jewelry, Platinum Wedding Bands
When it comes to platinum wedding bands or even jewelry in general – do men and women really think the same way? Well, American wedding band manufacturer Novell does not necessarily think so. Novell’s simple yet timeless platinum wedding band ad, “What You Deserve,” presents the benefits of platinum separately to both women and men in a unique yet equal manner. Throughout the years, many wedding band advertisements position the precious metal with particular words and characteristics that are specifically aimed towards the woman; while it’s more masculine attributes often are understated or ignored. Therefore, with “What You Deserve,” Novell illustrates both sides to the platinum wedding band story. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not.
“What You Deserve” started running in select wedding magazines (Wedding Dresses, The Nest) during 2008, and was also seen in the jewelry trade publications Modern Jeweler and In Store. All in all, Novell’s positioning of platinum to each of the sexes is classic and can translate well with the future wedding band buying generations to come.
Additional information about platinum and a full-scale example of the wedding band ad “What You Deserve” can be downloaded at http://www.novelldesignstudio.com/platinum/.
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Platinum wedding band with princess cut (square) diamonds.
0 Comments | Posted by Novell in Platinum, Platinum Jewelry, Platinum Wedding Bands
Platinum is the premium metal for wedding bands and wedding rings. Novell’s P1815-8GCC is a platinum wedding band that is 8mm wide, and there are also 8 x .05 princess cut (square-shaped) diamonds around this design (.40 total ct. weight). Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. In different metals (platinum, palladium or gold), widths, finishes and much more. Customization sets Novell apart from all the rest.
Visit an authorized Novell retailer for pricing inquiries.
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Platinum showing strong presence at 2010 Emmy Awards.
0 Comments | Posted by Novell in Platinum Jewelry
According to the press release Platinum Jewelry Dominates the Red Carpet at the 62nd Primetime Emmy Awards, platinum jewelry had a strong showing at the 2010 Emmy Awards. The Wedding Ring Blog also illustrates that popular celebrities such as Tina Fey and Kim Kardashian wore subtle but classic pieces of platinum jewelry while standing in front of press cameras. All in all, platinum was a very visible metal for jewelry.





