{"id":652,"date":"2009-11-20T15:41:53","date_gmt":"2009-11-20T21:41:53","guid":{"rendered":"http:\/\/www.novelldesignstudio.com\/blog\/?p=652"},"modified":"2009-11-20T15:46:45","modified_gmt":"2009-11-20T21:46:45","slug":"back-to-basics-marketing-generates-platinum-sales-for-novell-wedding-bands","status":"publish","type":"post","link":"http:\/\/www.novelldesignstudio.com\/blog\/back-to-basics-marketing-generates-platinum-sales-for-novell-wedding-bands\/","title":{"rendered":"Back-to-basics marketing generates platinum sales for Novell."},"content":{"rendered":"<p><span style=\"font-size: 1.2em;\">This article was originally posted on <a title=\"Novell's free brochure to help you choose the right metal for your wedding bands.\" href=\"http:\/\/www.wedding-rings-novell.com\/2008\/08\/back-to-basics.html\" target=\"_blank\">Novell&#8217;s wedding ring blog<\/a>:<\/span><\/p>\n<p><span style=\"font-size: 1.2em;\">Platinum Guild\u2019s August 2008 <a href=\"http:\/\/www.platinumguild.com\/output\/page3184.asp\">E-News newsletter<\/a> featured Novell\u2019s \u201c<a href=\"http:\/\/www.choosingtherightmetal.com\/\">Choosing the Right Metal for Your Bridal Jewelry<\/a>\u201d brochure. This literature is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.<\/span><\/p>\n<p><span style=\"font-size: 1.2em;\">Retailers and consumers may <a href=\"http:\/\/www.novelldesignstudio.com\/choosing_your_metal\/index.php\">download the brochure<\/a> in a PDF format, or simply <a href=\"http:\/\/video.google.com\/videoplay?docid=-6511258402385948205&amp;hl=en\">view the &#8220;Choosing the Right Metal&#8230;&#8221; video<\/a> to learn the basic pros and cons of popular metals used for wedding rings &#8211; <a href=\"http:\/\/en.wikipedia.org\/wiki\/Platinum\">platinum<\/a>, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Palladium\">palladium<\/a>, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Gold\">gold<\/a>, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Tungsten\">tungsten<\/a> and <a href=\"http:\/\/en.wikipedia.org\/wiki\/Titanium\">titanium<\/a>. This brochure is also available via <a href=\"http:\/\/www.novelldesignstudio.com\/findit.php\">authorized Novell retailers<\/a> throughout the United States.<\/span><\/p>\n<p>\u00a0<object id=\"VideoPlayback\" style=\"width: 400px; height: 326px;\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"100\" height=\"100\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"http:\/\/video.google.com\/googleplayer.swf?docid=-6511258402385948205&amp;hl=en&amp;fs=true\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"VideoPlayback\" style=\"width: 400px; height: 326px;\" type=\"application\/x-shockwave-flash\" width=\"100\" height=\"100\" src=\"http:\/\/video.google.com\/googleplayer.swf?docid=-6511258402385948205&amp;hl=en&amp;fs=true\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<div id=\"attachment_653\" style=\"width: 380px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.novelldesignstudio.com\/blog\/wp-content\/uploads\/2009\/11\/metal_brochure_platinum_guild.jpg\"><img aria-describedby=\"caption-attachment-653\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-653    \" title=\"Novell's metal brochure\" src=\"http:\/\/www.novelldesignstudio.com\/blog\/wp-content\/uploads\/2009\/11\/metal_brochure_platinum_guild.jpg\" alt=\"This article was originally posted on Novell's wedding ring blog:\" width=\"370\" height=\"247\" srcset=\"http:\/\/www.novelldesignstudio.com\/blog\/wp-content\/uploads\/2009\/11\/metal_brochure_platinum_guild.jpg 827w, http:\/\/www.novelldesignstudio.com\/blog\/wp-content\/uploads\/2009\/11\/metal_brochure_platinum_guild-300x199.jpg 300w, http:\/\/www.novelldesignstudio.com\/blog\/wp-content\/uploads\/2009\/11\/metal_brochure_platinum_guild-800x533.jpg 800w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><p id=\"caption-attachment-653\" class=\"wp-caption-text\">Novell&#39;s free brochure to help you choose the right metal for your wedding bands.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Novell&#8217;s free brochure to help you choose the right metal for your wedding bands.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[9,3],"tags":[23,41,16,12,13],"_links":{"self":[{"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts\/652"}],"collection":[{"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=652"}],"version-history":[{"count":6,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts\/652\/revisions"}],"predecessor-version":[{"id":655,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts\/652\/revisions\/655"}],"wp:attachment":[{"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=652"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}