{"id":714,"date":"2009-11-23T11:11:56","date_gmt":"2009-11-23T17:11:56","guid":{"rendered":"http:\/\/www.novelldesignstudio.com\/blog\/?p=714"},"modified":"2025-05-16T15:19:33","modified_gmt":"2025-05-16T21:19:33","slug":"the-palladium-alliance-website","status":"publish","type":"post","link":"http:\/\/www.novelldesignstudio.com\/blog\/the-palladium-alliance-website\/","title":{"rendered":"Palladium Alliance"},"content":{"rendered":"<p><span style=\"font-size: 1.2em;\">This article was originally posted on <a title=\"News about a new website about palladium.\" href=\"http:\/\/www.wedding-rings-novell.com\/2008\/09\/palladium-allia.html\" target=\"_blank\" rel=\"noopener\">Novell&#8217;s wedding ring blog<\/a>:<\/span><\/p>\n<p><span style=\"font-size: 1.2em;\">Palladium Alliance International really stepped up <a href=\"http:\/\/en.wikipedia.org\/wiki\/Palladium\">palladium<\/a>\u2019s overall visibility in a variety of ways \u2013 <a href=\"http:\/\/en.wikipedia.org\/wiki\/Product_placement\">product placement<\/a> (as seen in the movie <a href=\"http:\/\/www.theweddingringblog.com\/2008\/09\/palladiums-role.html\">Iron Man<\/a>), a broader <a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising\">advertising<\/a> campaign, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Public_relations\">public relations<\/a>, and now a website redesign and re-launch. Novell has been offering palladium as an option for our wedding bands for over three years now, and there still is a lot of confusion for both consumers and retailers. In fact, some Novell retailers seem reluctant to touch palladium regardless of the metal&#8217;s price point and benefits. Hopefully, PAI&#8217;s more visible initiatives will be the missing ingredient to help properly educate and pique the public\u2019s interest. <\/span><span style=\"font-size: 1.2em;\">The new website, <\/span><a href=\"http:\/\/www.luxurypalladium.com\/\"><span style=\"font-size: 1.2em;\">www.luxurypalladium.com<\/span><\/a><span style=\"font-size: 1.2em;\">,\u00a0 featured Novell palladium styles <a title=\"Palladium wedding band by Novell.\" href=\"http:\/\/www.novelldesignstudio.com\/products_info.php?product=977\" target=\"_blank\" rel=\"noopener\">L8048-6GC<\/a>, <a title=\"Palladium wedding band by Novell.\" href=\"http:\/\/www.novelldesignstudio.com\/products_info.php?product=979\" target=\"_blank\" rel=\"noopener\">L8050-6GC<\/a>, <a title=\"Palladium wedding band by Novell.\" href=\"http:\/\/www.novelldesignstudio.com\/products_info.php?product=980\" target=\"_blank\" rel=\"noopener\">L8051-6GC<\/a> and <a title=\"Palladium wedding band by Novell.\" href=\"http:\/\/www.novelldesignstudio.com\/products_info.php?product=984\" target=\"_blank\" rel=\"noopener\">L8055-6GC<\/a>.<\/span><\/p>\n<p><span style=\"font-size: 1.2em;\">From <\/span><a href=\"http:\/\/www.luxurypalladium.com\/\"><span style=\"font-size: 1.2em;\">www.luxurypalladium.com<\/span><\/a><span style=\"font-size: 1.2em;\">:<\/span><\/p>\n<p><span style=\"color: #000000;font-size: 1.2em;\">Palladium Alliance International (PAI) announces the launch of its redesigned trade website, <\/span><a href=\"http:\/\/www.luxurypalladium.com\/\"><span style=\"color: #0066ff;font-size: 1.2em;\">www.luxurypalladium.com<\/span><\/a><span style=\"color: #000000;font-size: 1.2em;\">. The site provides visitors with fresh content such as downloadable bench manuals and videos for those working in <em>Palladium \u2013 The Now Metal<\/em>&#x2122;.<\/span><\/p>\n<p><span style=\"color: #000000;font-size: 1.2em;\">The new web portal, whose re-launch kicks off an education-focused phase of PAI\u2019s marketing program, raises the bar for online jewelry marketing with the kind of high-end design and interactivity today\u2019s savvy internet users demand.<\/span><\/p>\n<p><span style=\"color: #333333;font-size: 1.2em;\">The new website includes text-search capabilities, intuitive navigation, multimedia content, new product galleries, community forums, compatibility with various browsers and mobile devices, and a host of new Web 2.0 technologies. PAI\u2019s new blog located at <\/span><a href=\"http:\/\/luxurypalladium.blogspot.com\/\"><span style=\"color: #0000ff;font-size: 1.2em;\">luxurypalladium.blogspot.com<\/span><\/a><span style=\"color: #333333;font-size: 1.2em;\"> and Facebook fan page \u2013 called <em>Palladium is Now!<\/em> \u2013 are further connecting a whole new generation of fine jewelry lovers with the metal of choice for the 21st Century. <\/span><\/p>\n<p><span style=\"color: #333333;font-size: 1.2em;\">Users who sign up online for their free membership receive PAI\u2019s <em>White Light<\/em> newsletter, promotional offers, automatic enrollment in exclusive contests, new retail training modules by Performance Concepts, and interest-focused PAI announcements. From trade events to technical updates, stay connected to Palladium on your own terms with PAI\u2019s new personalized communications platform. <\/span><\/p>\n<p><span style=\"color: #333333;font-size: 1.2em;\">Log on today and learn why Palladium is the metal of choice for fine jewelry and watches. Whether you\u2019re building in Palladium or offering it to your customers, PAI has the world\u2019s best educational and promotional materials for this white, light, natural precious metal.<\/span>\u00a0<\/p>\n<div id=\"attachment_715\" style=\"width: 463px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.novelldesignstudio.com\/blog\/wp-content\/uploads\/2009\/11\/palladium_website_2.jpg\"><img aria-describedby=\"caption-attachment-715\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-715\" title=\"Website for palladium jewelry\" src=\"http:\/\/www.novelldesignstudio.com\/blog\/wp-content\/uploads\/2009\/11\/palladium_website_2.jpg\" alt=\"Novell was featured on a new website for palladium jewelry.\" width=\"453\" height=\"531\" srcset=\"http:\/\/www.novelldesignstudio.com\/blog\/wp-content\/uploads\/2009\/11\/palladium_website_2.jpg 453w, http:\/\/www.novelldesignstudio.com\/blog\/wp-content\/uploads\/2009\/11\/palladium_website_2-255x300.jpg 255w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/a><p id=\"caption-attachment-715\" class=\"wp-caption-text\">Novell was featured on a new website for palladium jewelry.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A website featuring palladium wedding bands highlighted wedding bands created by Novell.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts\/714"}],"collection":[{"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=714"}],"version-history":[{"count":9,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts\/714\/revisions"}],"predecessor-version":[{"id":8259,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts\/714\/revisions\/8259"}],"wp:attachment":[{"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=714"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}