{"id":2007,"date":"2010-10-15T06:53:12","date_gmt":"2010-10-15T12:53:12","guid":{"rendered":"http:\/\/www.novelldesignstudio.com\/blog\/?p=2007"},"modified":"2010-10-15T06:53:12","modified_gmt":"2010-10-15T12:53:12","slug":"platinum-wedding-band-positioning","status":"publish","type":"post","link":"https:\/\/www.novelldesignstudio.com\/blog\/platinum-wedding-band-positioning\/","title":{"rendered":"Platinum wedding bands positioned differently to both sexes."},"content":{"rendered":"<p style=\"text-align: justify;\">When it comes to <strong>platinum<\/strong> <strong>wedding bands<\/strong> or even jewelry in general &#8211; do men and women really think the same way?<a style=\"float: left;\" title=\"Platinum wedding bands.\" href=\"http:\/\/www.novelldesignstudio.com\/platinum\/\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"at-xid-6a00d834c6837769e201156fb1e7d1970c \" style=\"margin: 0px 5px 5px 0px; width: 200px;\" title=\"Platinum wedding bands.\" src=\"http:\/\/rikraffmusic.typepad.com\/.a\/6a00d834c6837769e201156fb1e7d1970c-200wi\" alt=\"Platinum wedding bands.\" width=\"200\" height=\"255\" \/><\/a> Well, American <strong>wedding band<\/strong> manufacturer Novell does not necessarily think so. Novell\u2019s\u00a0simple yet timeless <strong>platinum wedding band<\/strong> ad, &#8220;What You Deserve,&#8221; presents the benefits of platinum separately to both women and men in a unique yet equal manner. Throughout the years, many <strong>wedding band<\/strong> advertisements position the precious metal with particular words and characteristics that are specifically aimed towards the woman; while it&#8217;s more masculine attributes often are understated or ignored. Therefore, with &#8220;What You Deserve,&#8221; Novell illustrates both sides to the <strong>platinum wedding band<\/strong> story. For her, <strong>platinum<\/strong> represents the pure expression of love shared. It is precious, rare and eternal. For him, <strong>platinum<\/strong> is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not.<\/p>\n<p style=\"text-align: justify;\">&#8220;What You Deserve&#8221;\u00a0started running \u00a0in select wedding magazines (<em>Wedding Dresses<\/em>, <em>The Nest<\/em>) during 2008, and was also seen in the jewelry trade publications <em>Modern Jeweler<\/em> and <em>In Store<\/em>. All in all, Novell\u2019s positioning of <strong>platinum<\/strong> to each of the sexes is classic and can translate well with the future <strong>wedding band<\/strong> buying generations to come.<\/p>\n<p style=\"text-align: justify;\">Additional information about <strong>platinum<\/strong> and a full-scale example of the <strong>wedding band<\/strong> ad &#8220;What You Deserve&#8221; can be downloaded at <a href=\"http:\/\/www.novelldesignstudio.com\/platinum\/\">http:\/\/www.novelldesignstudio.com\/platinum\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to platinum wedding bands or even jewelry in general &#8211; do men and women really think the same way?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[126,6],"tags":[161,12,293,13],"_links":{"self":[{"href":"https:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts\/2007"}],"collection":[{"href":"https:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=2007"}],"version-history":[{"count":3,"href":"https:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts\/2007\/revisions"}],"predecessor-version":[{"id":2010,"href":"https:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/posts\/2007\/revisions\/2010"}],"wp:attachment":[{"href":"https:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=2007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=2007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novelldesignstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=2007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}