Daily Archives: January 12, 2010

LA Times highlights new platinum engagement ring.

New engagement ring featured in LA Times.

New engagement ring featured in LA Times.

On January 6th, 10th and 11th 2010, LA Times included several ads featuring one of Novell’s upcoming platinum engagement ring styles. Novell is extremely excited about the preview press we have been able to receive from LA Times and look forward to launching the new bridal line in the very near future. While newspaper circulation overall is suffering in the United States, longstanding titles such as the LA Times, NY Times and Wall Street Journal still have their solid audience. In particular, special Sunday supplements dedicated to weddings and events like The Academy Awards perform extremely well. The Los Angeles area can also be considered a region of trendsetting consumers, so it makes complete sense that new products should be presented to future brides and grooms in this valuable area.  This platinum engagement ring will soon be available through an authorized Novell retailer. Please contact one for all pricing and manufacturing options.

Download the January 6th placement to present to a jeweler.
Download the January 10th placement to present to a jeweler.
Download the January 11th placement to present to a jeweler.

Gold or platinum roses from Steven Singer Jewelers.

Gold roses from Philadelphia's Steven Singer Jewelers.

Gold roses from Philadelphia's Steven Singer Jewelers.

Steven Singer Jewelers, a Philadelphia-based jewelry retailer that is an authorized Novell retailer, has a special item for Valentine’s Day. The store will be selling real long-stem roses dipped in 24-karat gold for $59.95, according to a related press release. For those who want some even more pure and precious, platinum-dipped roses also are available for $89.95. It is great to see a unique jewelry item for under $100.00!

For additional information or to purchase online, please visit www.ihatestevensinger.com. Or read the entire article about Steven Singer’s long-stem roses on the National Jeweler website.

Steven Singer Jewelers
739 Walnut Street
Philadelphia, PA 19106

Jewelry blog features Jewelry Made in America article.

Gem Gossip - a leading fashion jewelry blog.

Gem Gossip - a leading fashion jewelry blog.

Gem Gossip, a popular fashion jewelry blog with a unique view of current jewelry trends, highlights The Jewelry Book’s special feature – “Jewelry Made in America.” Novell has for a long time believed that the “Made in America” theme has a pronounced and longstanding value for domestic jewelry manufacturers as a whole; it is an important issue and a strong selling point in an age of inferior imported jewelry products. “Made in America” should without a doubt equate to quality jewelry for consumers that may be battling through a tough economy.

You can read the entire article entitled “The Jewelry Book: all for ‘Made in America’” on Gem Gossip.

Along with Novell, the blog posting also mentions fellow American jewelry designers/manufacturers Alex Sepkus, Mark Patterson and Jack Abraham. The entire issue of The Jewelry Book and be viewed online or downloaded in a PDF version.

Wedding band video shows Novell’s customization abilities.

This item was originally included in our Novell News section on www.novelldesignstudio.com.

Novell Design Studio, an American wedding band and bridal jewelry manufacturer with over 22 years in the jewelry industry, is proud to announce the launch of its latest online video brochure. This brand new video illustrates Novell’s unique customization capabilities with several wedding band morphing segments set to original music. Any average consumer looking to purchase a wedding band can learn about what makes Novell different from nearly all other manufacturers; the ability to make almost all of their wedding band designs wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Why settle for ordinary, when only the best American-made wedding bands and bridal jewelry should do?

Video shows that tungsten wedding bands can not be sized.

Have you been looking into choosing tungsten for your wedding band? Well, if you are, then you might wish to take a look at this demonstration video.

The  video illustrates that precious metals will indeed bend. Therefore, should you need you ring resized down the road, then this can be accomplished. And let’s face it – most Americans tend to gain or lose weight over their lifetime, and some may fluctuate quite a bit. So if you like to remove your wedding band but gain a few pounds over time, a precious metal wedding band can be adjusted. And precious metals can be refinished to look close to new as well.

Tungsten can not bend, although it can shatter. You can not size your tungsten wedding band. This is such a shame due to the fact that history shows that trends change quite a bit in the jewelry industry, and the manufacturer of the tungsten wedding band that you purchased may or may not be around in five or ten years. The same goes for any online wedding band website that may have sold you the ring. You should ask yourself a simple question – who will honor their exchange policy (if they have one) should I need a new tungsten wedding band in the future?

Wedding bands are symbolic of love that should last forever. And shouldn’t you be able to keep that original symbol of your love on your finger forever? A lot of consumers choose to upgrade their wedding bands over time, but many decide to keep their original wedding band on their hand for as long as possible. So protect your wedding band investment, and perhaps choose one created with a precious metal. After all, love is precious, and so should wedding band.

If price is really an issue during this tough economic time, then you may wish to consider palladium for your wedding band. Palladium is a naturally white metal that currently costs much less than white gold. While platinum is the premium metal for jewelry, palladium is a strong choice if platinum is not an option.

Should the relative price point of a tungsten wedding band be attractive, then why not consider Argentium Sterling Silver? Argentium Sterling Silver is easy to care for and does not tarnish easily. It is an attractive – if not somewhat new – option for your wedding band when looking for something that costs even less than palladium, but might be priced similar to the tungsten wedding bands seen on many popular websites (starting at $149.00). Spending a little more now is definitely beneficial over the long haul.

Need more help with choosing the right metal for your wedding band? Download our free PDF brochure – “Choosing the Right Metal for Your Bridal Jewelry.”