Custom Shop is Your Own Personal Jewelry Factory (video)

Custom Shop
Have a great idea for your wedding ring or engagement ring? Want to design your own special piece of jewelry? But don’t know where to start? Custom Shop is here to make your bridal jewelry vision come true. Take a behind the scenes look, and visit our Custom Shop page to learn more.

What is Custom Shop? It’s a division of Novell Group. And it really can be your own personal jewelry factory.

Just bring your idea – a simple sketch, diagram or even picture with notes drawn on it – to a local jeweler. They can contact us with your idea, and we’ll take it from there. You don’t have to be an outstanding artist to get your idea across.

Need help finding a jeweler? Just visit our retailer locator and enter your zip code.

Follow Custom Shop on Instagram.

Wedding Band Ideas: Example of Novell’s Customization

What is a wedding ring? Well, it is round. It goes on your finger. And it’s plain and boring. Wait! Not exactly!

Novell specializes in making changes to our designs, so that our customers can get exactly what they want. Whether it is created in platinum, palladium or gold, and with or without diamonds and gemstones, a Novell wedding band is a special one-of-a-kind creation. Your ring is not pulled from a shelf. Instead, it is created in your size, your desired width and in the metal you choose. On a budget? No problem. Novell wedding rings can be created in various weights as well. Why settle for a cheap alternative metal wedding band that can’t be sized?

Need proof? Then check this out!

Novell wedding band

A customer for one of our Texas retailers asked if we could channel set diamonds across the top of one of our engraved designs. Our answer? Of course we can! Customization is Novell’s specialty! And our wedding bands are made in America. All special orders are fulfilled in about two weeks, so don’t be afraid to ask for exactly what you want.