Daily Archives: November 23, 2009


Brand New Wedding Band Blog Hits 100th Post.

Novell Design Studio, a leading American wedding band manufacturer that specializes in product customization, has recently launched a blog component to its main domain – www.novelldesignstudio.com. The new blog will highlight Novell’s appearances in the press, general company philosophy, education about the metals commonly available for wedding bands, authorized Novell retailers, and much more. Still in its infancy stage, Novell’s wedding band blog should be fully updated within a few weeks.

“A blog is a great way to engage your potential customer in a different way other than with just a run-of-the-mill website or ordinary advertising,” reports Novell Marketing Director Rick Mulholland. “ I can use it to quickly highlight a recent news item, new wedding band and bridal jewelry products, or even one of our retailer’s upcoming events. Blogging is simply an efficient way to get the ‘word out,’ and I welcome visitors to make comments of any kind. Without initiating open conversation, we’re just another company that’s trying to preach our message. Novell’s wedding band blog component is also the very first step in a new approach to Internet marketing that will be unique to the jewelry industry. I am very excited about the future.”

Visit Novell’s new wedding band blog at www.novelldesignstudio.com/blog/.

More about Novell Wedding Bands
Novell Design Studio prides itself on continually bringing innovation to the bridal jewelry industry. The company currently specializes in customizing its designs to suit individuals’ particular needs, tastes and diverse lifestyles. Since no consumer should just have to settle for what is on the shelf, Novell can specially create almost all of their wedding band styles in many variations – wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Novell wedding bands and engagement rings are sold at over 1,000 authorized retailers nationwide. Visit www.novelldesignstudio.com to find the authorized retailer in your area.


As seen on Engagement101Mag.com – hammered wedding gold MAX3098-7GCEW.

Leading wedding website Engagement101Mag.com featured Novell white gold wedding band style MAX3098-7GCEW. This wedding band is 8mm wide and has a hammered finish. It can also be made in platinum, palladium or yellow gold. Please visit www.novelldesignstudio.com to find an authorized Novell wedding band retailer in your area.

Hammered white gold wedding band as featured on a leading bridal website.

Hammered white gold wedding band as featured on a leading bridal website.


As seen on Engagement101Mag.com – palladium wedding band L1110-7GCC.

Leading wedding website Engagement101Mag.com featured Novell palladium wedding band style L1110-7GCC. This wedding band is hand-braided, 7mm wide and has 108 x .01 diamonds. It can also be made in platinum or gold. Please visit www.novelldesignstudio.com find an authorized Novell wedding band retailer in your area.

Palladium wedding band with diamonds. Palladium is an affordable white metal that will not tarnish.

Palladium wedding band with diamonds. Palladium is an affordable white metal that will not tarnish.


As seen on Engagement101Mag.com – palladium wedding band L1106-8GCC.

Leading wedding website Engagement101Mag.com featured Novell palladium wedding band style L1106-8GCC. This wedding band is 8mm wide with 23 x .10 diamonds. It can also be made in platinum, all palladium or gold. Please visit www.novelldesignstudio.com to find an authorized Novell retailer in your area.

Palladium wedding band with pink gold and diamonds.

Palladium wedding band with pink gold and diamonds.


Argentium Sterling Silver wedding bands in the December 2008 issue of National Jeweler.

This article was originally posted on Novell’s wedding ring blog:

The December 2008 issue of National Jeweler featured new Novell wedding bands specially created in Argentium Sterling Silver. Wedding bands created with Argentium Sterling Silver are durable, affordable and resistant to tarnish.

Argentium Sterling Silver wedding bands as featured in National Jeweler.

Argentium Sterling Silver wedding bands as featured in National Jeweler.


Wedding bands featured on Engagement101Mag.com.

Novell_wedding_rings_on_EngagementRing101_website

www.engagement101mag.com. The site will includes over a dozen assorted Novell wedding band styles which can be specially created in a variety of metals (platinum, palladium, gold), widths and finishes. Novell’s gallery demonstrates the wide range of designs that the company has to offer. The website re-launched December 15th, 2008. Please visit www.novelldesignstudio.com to find an authorized retailer in your area.

This article was originally posted on Novell’s wedding ring blog:

Novell wedding bands are featured on the recently revamped wedding website for Engagement 101 Magazine

More about Engagement 101 Magazine:

Engagement 101 Magazine – a pull out supplement to Wedding Dresses Magazine since 1998 – became a newsstand title of its own in 2006. The first consumer publication ever to target the 2.4 million couples who are about to get engaged every year, Engagement 101 includes tips on how to propose, relationship advice, expert research, real life couples, buying guides, product options, party planning and nearly everything else needed for the organization of a wedding. In 2009, the Engagement 101 print issue was completed by an interactive portal online – www.engagement101mag.com– and an original web-tv series – Engagement101 TV.


Going green: How Novell is helping to reduce our environmental impact within the jewelry industry.

 

Green_marketing_article

 

This article was originally posted on Novell’s wedding ring blog:

The November 2008 edition of JCK Magazine features a quote from Novell marketing guy Rick Mulholland about the methods Novell employs to reduce environmental waste within the jewelry industry.

From JCKOnline.com:

Have you ever stopped to wonder about the fate of the various catalogs, flyers, and brochures you send out on a daily, monthly, or yearly basis? Ever wondered how much of that ends up in the hands of people who may not have one of those nice blue recycling buckets next to their desks? Rick Mulholland, marketing director for Novell Design Studio in Roselle, N.J., looked at the amount of money his company was spending on paper, and he knew—from both an economic and an ecological standpoint—that it had to be reduced. Over the last two years he has been actively promoting the availability of the company’s catalog and latest brochures as PDF downloads. Mulholland says that thousands of Novell customers have downloaded the online material over the last few years. In doing so, they’ve helped to reduce the expenses and environmental impact related to collateral production and mailing while simultaneously increasing the reach of the company’s message. “About a year ago, if 100 catalogs were downloaded in a month, that was a good month,” he says. “Now, for some months we see at least 1,000 downloads of fairly large files. And I rarely send out a physical catalog.” Mulholland says his downloads in a 30-day period peaked at 6,636 in November 2007. “Imagine the cost if I had to mail them all out!” he says. Not to mention the paper waste. “If more companies encouraged downloads or electronic distribution, then less paper would be used, and the jewelry industry would be a greener industry to work in.”

Read the entire articleGo Green – How Jewelry Makers Are Reducing Their Environmental Impact”


Engagement 101 wedding blog talks about palladium wedding bands.

Palladium_wedding_ring Engagement 101, a wedding planning blog that compliments the Engagement 101 print publication and website, recently featured a consumer’s reasoning behind their purchase of a palladium wedding band by Novell. The bride and groom were recently married in October 2008.

Wedding announcement from NYTimes.com (published on October  3, 2008):

Lainie Michele Friedman is to be married Sunday to Scott  Gutterman at the Crystal Plaza, a caterer in Livingston, N.J. Rabbi  Philip Goldberg is to officiate.

Ms. Friedman, 34, who will take her husband’s name, is the vice  president for media relations at Colangelo & Partners Public  Relations in New York. She graduated from American University.  She  is a daughter of Sheila Gloria Friedman of East Brunswick, N.J.,  and the late Ira Friedman.

Mr. Gutterman, 42, is the chief financial officer of the New York law  firm Kelley Drye & Warren. He graduated from the State University  of  New York at Binghamton. He is the son of Lois Gutterman and Carl Gutterman of Allentown, N.J.

The groom chose a palladium wedding band from Novell.

The bride, who prides herself on being an educated and savvy shopper, had this to say about Scott’s selection – “We love the ring. I think it screams, ‘I’m strong, stable, solid and forever- just like the man wearing it!”

Novell wishes Mr. and Mrs.Gutterman a long and blissful lifetime together.

You can view more Novell wedding rings on the Engagement 101 website – including a set of Novell wedding bands prominently placed in the website header (which is seen with every page viewed), and in the featured gallery of wedding band designs.


Brand new palladium wedding bands.

Palladium_rings_by_Novell

This article was originally posted on Novell’s wedding ring blog:

See ’em before anyone else! Here are some brand new palladium styles from Novell. These rings are so brand spankin’ new that they are not even on our official website yet.

Interested in pricing and manufacturing options? Please visit Novell’s retailer locator to find the authorized retailer in your area.

Why palladium?
Palladium is a white precious metal that is a member of the family of the platinum group metals. It is mined in some of the same places as platinum and shares similar scientific qualities with the other metals in this group. It stays white, is durable, and as time goes on, even more new jewelry applications for this metal are inevitable. Yet, the most exciting thing about palladium is that it is precious and pure, so you can make an apple to apple comparison of its relation to platinum. Bridal jewelry created from palladium will stand the test of time. For more information about the metal, please visit http://www.novelldesignstudio.com/palladium.html.

Here are some additional palladium facts to help you make up your mind:

– Palladium is one of the earth’s great white precious metals.
– Palladium jewelry offers some of the finer qualities of platinum but currently costs less. It even costs less than gold.
– While platinum will always remain the hallmark for white metal jewelry, palladium is a close relative that can step in and get the job done.
– Palladium is hypo-allergenic.
– Palladium is naturally white, so rhodium plating is not necessary.
– Palladium is durable, so wedding rings made of palladium will stand the test of time.
– Palladium’s purity and preciousness make it an extremely attractive value when compared to the lesser non-precious jewelry metals, like titanium and tungsten.

Read more about palladium on Wikipedia.


Platinum wedding band giveaway reported by “With This Ring” blog.

With This Ring, a blog devoted to all the latest wedding news and trends, posted a feature about the platinum wedding band giveaway that was hosted on GroomGroove.com (in cooperation with The Platinum Guild). Future grooms were invited to share their unique proposal story, and participants had a chance to win a set of platinum wedding bands courtesy of Novell Design Studio. The giveaway ran through November 17, 2008.

View the platinum wedding band video.

 

This story was also seen on TransWorldNews.com.


Groom chooses palladium for his wedding band choice.

Palladium_wedding_ring_2

This article was originally posted on Novell’s wedding ring blog:

Wedding announcement from NYTimes.com (published on October 3, 2008) – Lainie Michele Friedman is to be married Sunday to Scott Gutterman at the Crystal Plaza, a caterer in Livingston, N.J. Rabbi Philip Goldberg is to officiate.

Ms. Friedman, 34, who will take her husband’s name, is the vice president for media relations at Colangelo & Partners Public Relations in New York. She graduated from American University. She is a daughter of Sheila Gloria Friedman of East Brunswick, N.J., and the late Ira Friedman.

Mr. Gutterman, 42, is the chief financial officer of the New York law firm Kelley Drye & Warren. He graduated from the State University of New York at Binghamton. He is the son of Lois Gutterman and Carl Gutterman of Allentown, N.J.

The groom chose a palladium wedding ring from Novell.

The bride, who prides herself on being an educated and savvy shopper, had this to say about Scott’s selection – “We love the ring. I think it screams, ‘I’m strong, stable, solid and forever- just like the man wearing it!’ “

Novell wishes Mr. and Mrs.Gutterman a long and blissful lifetime together.


Jewelry news – Huge diamond hailed as record breaker.

Big_diamond_2From CNN.com:   
A diamond unearthed in the southern African nation of Lesotho could yield one of the largest and highest quality round polished diamonds, according to a statement from company that found it. A mining company unearthed this 478-carat diamond in the southern African nation of Lesotho.

Experts in Antwerp, Belgium who analyzed the 478-carat stone determined it to be of the highest color grading available for a white diamond, said a statement from Gem Diamonds Ltd., the company that found the stone.

“What makes it more remarkable is the color and quality of this stone,” said diamond consultant Neil Buxton.

“It’s a D color, which is the highest possible graded color you can get, and we believe there is a chance — a very good chance — of getting a 100-carat plus” round stone with the highest color and clarity rankings.

Read more of “Huge diamond hailed as record breaker“…


Customize your wedding bands – why settle for ordinary?

Have you ever looked inside a jeweler’s showcase at wedding bands, and viewed a selection of styles that were close to what you have pictured in your mind, but not quite what you were envisioning? Wedding band manufacturer Novell can help solve that problem. Almost all Novell wedding bands can be made wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Their customization capabilities set them apart from nearly all other companies vying for a more visible position within the wedding band industry landscape. Your ring can literally be made your way, and just for you within a relatively short period of time. So when you think of the word “custom” and are looking for a wedding band with that special touch – think of Novell. Why settle for ordinary?

Read more of “Customize Your Wedding Rings – Why Settle For Ordinary?“…

This article also appeared in Google News.


Engraved platinum wedding rings in Modern Bride.

This article was originally posted on Novell’s wedding ring blog:

The October/November 2008 edition of Modern Bride magazine features Novell platinum wedding band styles P1695-6GC and P1800-4LC in “The Style Files” section. These rings were also included in the debut of the Platinum Guild layout “The Ideal Match ,” an advertorial which highlights testimonials from brides about their reasoning behind choosing platinum for their bridal jewelry.

Read more about platinum wedding bands in Modern Bride

Platinum wedding bands as featured in Modern Bride.

Platinum wedding bands as featured in Modern Bride.


Novell wedding bands featured on blog for palladium.

This article was originally posted on Novell’s wedding ring blog:

LuxuryPalladium.Blogspot.com ,the blog for Palladium Alliance International, has recently reported news about Novell’s press release – “New Palladium Wedding Rings on LuxuryPalladium.com.” The press release highlights the selection of Novell’s palladium wedding rings included on PAI’s newly redesigned website, and has been featured on TransWorldNews.com and in Google News.

“The Novell company issued a press release this week about their Palladium wedding rings featured on the official website of Palladium Alliance International.” Read more

An excerpt from the press release: “LuxuryPalladium.com, an official website for Palladium Alliance International, features Novell palladium styles L8048-6GC, L8050-6GC, L8051-6GC and L8055-6GC in the site’s jewelry gallery. The website has been recently redesigned and re-launched with tools that are specifically created for the jewelry industry trade, but may be of interest to consumers as well. An additional consumer-oriented website will soon follow. Novell has been offering palladium as an option for its wedding bands for the past four years.” Read more of “New Palladium Wedding Rings on LuxuryPalladium.com“…

Palladium wedding bands as featured on a blog about palladium.

Palladium wedding bands as featured on a blog about palladium.


Report: Bridal market to reach $9.2 billion by 2013

Platinum_wedding_ring_2From National Jeweler Network:

Tucson, Ariz.—A new report by a market research Web site for the wedding industry shows that engagement and wedding ring sales are slated to increase 13.4 percent over the next five years.

According to TheWeddingReport.com, engagement ring spending will total $6.1 billion in the United States in 2008, with another $2 billion in spending on wedding rings for brides and grooms.

This $8.1 billion bridal market will increase to $9.2 billion by 2013, a growth of 13.4 percent over five years.

The vast majority of both engagement and wedding rings will contain diamonds, and more than two-thirds will be white gold.

The report also sheds some light on the habits of those popping the question.

According to the report, December is the most popular month for engagements, and Saturday is the most popular day for popping the question.

Couples typically begin their bridal ring research more than six months before their wedding, with style and cost the top two factors influencing their purchasing decision.

Read more about the bridal market 9.2 billion dollar forecast


The Palladium Alliance website.

This article was originally posted on Novell’s wedding ring blog:

Palladium Alliance International really stepped up palladium’s overall visibility in a variety of ways – product placement (as seen in the movie Iron Man), a broader advertising campaign, public relations, and now a website redesign and re-launch. Novell has been offering palladium as an option for our wedding bands for over three years now, and there still is a lot of confusion for both consumers and retailers. In fact, some Novell retailers seem reluctant to touch palladium regardless of the metal’s price point and benefits. Hopefully, PAI’s more visible initiatives will be the missing ingredient to help properly educate and pique the public’s interest. The new website, www.luxurypalladium.com,  featured Novell palladium styles L8048-6GC, L8050-6GC, L8051-6GC and L8055-6GC.

From www.luxurypalladium.com:

Palladium Alliance International (PAI) announces the launch of its redesigned trade website, www.luxurypalladium.com. The site provides visitors with fresh content such as downloadable bench manuals and videos for those working in Palladium – The Now Metal™.

The new web portal, whose re-launch kicks off an education-focused phase of PAI’s marketing program, raises the bar for online jewelry marketing with the kind of high-end design and interactivity today’s savvy internet users demand.

The new website includes text-search capabilities, intuitive navigation, multimedia content, new product galleries, community forums, compatibility with various browsers and mobile devices, and a host of new Web 2.0 technologies. PAI’s new blog located at luxurypalladium.blogspot.com and Facebook fan page – called Palladium is Now! – are further connecting a whole new generation of fine jewelry lovers with the metal of choice for the 21st Century.

Users who sign up online for their free membership receive PAI’s White Light newsletter, promotional offers, automatic enrollment in exclusive contests, new retail training modules by Performance Concepts, and interest-focused PAI announcements. From trade events to technical updates, stay connected to Palladium on your own terms with PAI’s new personalized communications platform.

Log on today and learn why Palladium is the metal of choice for fine jewelry and watches. Whether you’re building in Palladium or offering it to your customers, PAI has the world’s best educational and promotional materials for this white, light, natural precious metal. 

Novell was featured on a new website for palladium jewelry.

Novell was featured on a new website for palladium jewelry.


The platinum mining experience.

Platinum_wedding_rings1Have you ever wondered how platinum is mined? Or how the mining industry may have an impact on the local community that surrounds it? Or what happens when you go into a mine? Novell’s Bruce Pucciarello writes about his 2006 journey to the platinum mines of South Africa:

“If I am counting correctly, this is the 14th trade magazine article that I have written. It has been the most difficult one to start and the most difficult to finish. In past articles I have reflected my passion for jewelry and my insatiable hunger to communicate with my peers in an effort to make what we do better and stronger. The times that I have written of my personal experiences, it was usually tongue-in-cheek, poking a little fun, and trying to make sure that the reader understood I do not take myself too seriously.”

“This time is different. I am still sharing a personal experience, but it is an adventure that will remain one of the defining moments in my long journey up through the ranks of the jewelry industry. It truly was a platinum experience.”

“I devote a lot of time to developing and promoting platinum. In my mind, part of my motivation is a personal quest. My goal is Novell’s constant and successful evolution. Making platinum jewelry gives us the opportunity to challenge, grow, and showcase our design and manufacturing abilities. Platinum is the catalyst for many jewelry designers and smart marketers to get away from an environment that minimizes the value of mid-market bridal jewelry sales. With platinum, better retailers present the very best to the consumer. Because platinum challenges us, it makes us a stronger industry.”

“When explaining how rare platinum is, jewelry insiders often say, ‘In order to make one ounce of platinum, they have to mine ten tons of ore.’ That’s a powerful statement, and it has more meaning now that I understand what ten tons of ore look like, how difficult it is to get out of the ground, and exactly who ‘they’ in that statement are.”

“In October of 2006, my wife, Marion, and I joined an amazing group of people on a trip to South Africa. Platinum Guild International and their sponsors invited us to spend a week talking about platinum, marketing, and South Africa. What we learned, and what we saw, will play an important part in how we work together to provide guidance to our industry in the future.”

“The small group, comprised of American jewelry manufacturers and retailers, was weary from the long journey to Johannesburg (J-berg, if you want to sound like you are an insider). On our first full day in South Africa, we boarded a bus at 5:30am and embarked on a two-hour drive to the Rustenburg Platinum Mine. We turned into the location of Frank 1 and Frank 2, mines owned and operated by Anglo Platinum.”

“It is important to note that 75 percent of the world’s platinum comes from South Africa and Anglo Platinum is the largest platinum mining company in that country. Anglo Platinum mines about 38 percent of the world’s supply of platinum. If you give it some thought, this helps to explain Platinum’s rarity. Three quarters of the world’s platinum is located in one medium-sized country and one company mines half of that supply. Also, Anglo is the largest financer of PGI’s effort to promote platinum at a global level.”

“Next, we all dressed in the official uniform of the miners-batteries clipped onto belts and miner’s hard hats in place. We boarded a metal cage elevator for our descent, one-and-a-half miles below the surface. The elevator dropped at about 35 miles per hour into pitch-black darkness. Once we reached the main shaft, we began our trek, starting at a point where large conveyor belts bring the freshly mined ore to the elevators for transport to the surface. As we walked (and we did walk for a long time) we understood the necessity of the uniform and the equipment. I inadvertently banged my head on the ceiling rock, and into the large bolt ends that held rock in place, at least 20 times, every time the miner’s hard hat preventing skull damage. The heavy batteries clipped to my belt lit the light on my hard hat, which guided me through the darkness.”

“We stopped at a safe room; this was a “more secure area” that the miners would report to in case of a collapse. It did not seem so safe when the crew chief told us this room would only provide four hours of oxygen. Then we continued our hike to the end of the main shaft. Along the way, we passed abandoned side shafts-the tunnels that the miners make to remove the PGM (Platinum Group Metals). As mined-out old shafts are closed, new ones spider out, so the length of the main shaft gets longer. The miners locate the richer veins in the walls of the main shaft and chase them into the solid rock, exploding out a little more each day.”

Read more about the platinum mining experience


Platinum engraved wedding bands included in “The Ideal Match” platinum advertorial.

This article was originally posted on Novell’s wedding ring blog:

(From Transworld News) The August/September 2008 issue of Modern Bride features Novell platinum engraved wedding ring styles P1695-6GC and P1800-4LC. These rings are included in the layout entitled “The Ideal Match,” an advertorial which highlights testimonials from brides about their reasoning behind choosing platinum for their bridal jewelry.

Novell has always held firm the philosophy that platinum is the superior metal choice for both men’s and women’s wedding rings. Yet for each individual, the same metal can also be symbolic of very different things. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not. No other precious metal offers the same level of excellence.

Read more about platinum wedding rings in Modern Bride magazine

Engarved wedding bands by Novell.

Engarved wedding bands by Novell.


Video brochure available for the N’OVAL wedding band.

This article was originally posted on Novell’s wedding ring blog:

Novell is proud to announce the availability of a new online video brochure for the N’OVAL wedding band product line. The N’OVAL is Novell’s answer to the plain wedding band. But since no piece of jewelry should actually be regarded as “plain,” we have specially created a more comfortable and practical wedding band for every day wearing. A N’OVAL is constructed with more height than the standard plain band, and is curved on all four surfaces, creating a cushion at all points of contact with your hand. It’s the wedding ring with a natural fit. N’OVAL styles are also available in a variety of metals (platinum, palladium or gold), widths, sizes or thickness. All you have to do is ask!

This wedding band video can be downloaded and saved to your iPod for viewing.


Novell can make your wedding band – your way!

Novell can specially manufacture your wedding band or engagement ring in platinum, palladium or gold. For help with choosing the metal that’s right for you, please download Novell’s latest brochure, “Choosing the Right Metal for Your Bridal Jewelry.” Also feel free to download our other catalogs/brochures including Novell’s bridal jewelry catalog or the latest brochure for Max Squared Collection wedding bands. For all pricing inquiries or additional information about customizing your wedding band, please contact an authorized Novell retailer.

Popular and classic wedding band designs by Novell.

Popular and classic wedding band designs by Novell.


N’OVAL – The no-frills wedding band with a twist!

This article was originally posted on Novell’s wedding ring blog:

The N’OVAL is Novell’s answer to the plain wedding band. Since no piece of jewelry should actually be regarded as “plain,” Novell has created the everyday wedding band for everyday wearing. A N’OVAL is higher than the standard plain wedding band, and is curved on all four surfaces, creating a cushion at all points of contact with your hand.

N’OVAL wedding bands are available in platinum, palladium, gold and now Argentium Sterling Silver.

N'oval wedding bands are the "plain" wedding bands with a twist.

N'oval wedding bands are the "plain" wedding bands with a twist.


Novell wedding bands are specially created any way you want them!

This article was originally posted on Novell’s wedding ring blog:

Novell wedding bands are made just for you.

In love, individuality strengthens relationships. Novell can customize our designs to you specifications, so that your ring will be one of a kind. Customization sets Novell wedding bands apart from all others.

Exactly the way you want it. Wider. Narrower. In platinum. Palladium. 5 kinds of gold. And much more.

Novell wedding bands can be made wider, narrower, in different metals and more.

Novell wedding bands can be made wider, narrower, in different metals and more.