Daily Archives: November 30, 2009

MJSA features promotion of a new wedding song.

This article was originally posted on Novell’s wedding ring blog:

The October 2009 issue of MJSA Journal highlights Novell’s promotion of a new wedding song by folk-pop artist Jacqui Naylor. “Celebrate Early and Often” is featured in the Inspired Thinking-Success Strategies column:

To help raise Internet awareness of Rahway, New Jersey–based Novell as a bridal brand, the company’s marketing director Rick Mulholland turned to music. Instead of competing head-to head with other jewelry manufacturers and e-tailers populating search engine results with key jewelry terms such as “wedding bands” and “engagement rings,” Mulholland decided to promote the song “Celebrate Early and Often” by Jacqui Naylor. It’s featured on Novell’s website as a perfect wedding song for couples looking for something a little non-traditional and unique.

“We really needed a way to stand out to consumers that are planning their weddings, and to do so without spending any money,” says Mulholland. “Thanks to our online press releases (www.novelldesignstudio.com/new_wedding_song.php), I was able to earn high-ranking organic search engine results.”

“People looking for song ideas may not have purchased their wedding bands yet. So if they come across the song on our website, there’s a good chance that they’ll be curious about Novell’s prod¬ucts and start to look around.”

And Mulholland’s prediction has proven itself: He reports that web traf¬fic spiked earlier this year to the tune of about 20,000 unique visitors reading the press releases and/or visiting the webpage featuring the song, with “a nice overall click-through.” And that’s music to Novell’s ears.

Please visit www.novelldesignstudio.com/newweddingsong.php to hear a sample and download “Celebrate Early and Often.”

MJSA featured an article about a new wedding song for a new wedding generation.

MJSA featured an article about a new wedding song for a new wedding generation.

Learn more about the album  You Don’t Know Jacq.

New platinum engagement ring debuts in LA Times.

This article was originally posted on Novell’s wedding ring blog:

American wedding band manufacturer Novell Design Studio will soon be releasing a brand new line of platinum bridal jewelry. Platinum is the metal that can last a lifetime, so your engagement ring or wedding band can stand the test of time. Novell firmly believes that platinum is the best metal choice for your wedding band and engagement ring. To learn about the benefits of all metals commonly used in the jewelry industry, please download “Choosing the Ring Metal for Your Bridal Jewelry.”

One of Novell’s new platinum engagement rings makes its debut to the general public in the September 9, 2009 edition of the LA Times. The style also recently appeared to the trade in JQ Magazine as well. Our new line of platinum bridal jewelry should be readily available to most Novell retailers by 2010. We hope you are as excited as we are about our latest jewelry styles.

If you are a consumer looking for more information about Novell’s upcoming platinum bridal jewelry line, please have an authorized Novell wedding ring retailer contact us on your behalf. They will be happy to obtain all pricing and manufacturing options.

New platinum engagement ring highlighted in LA Times.

New platinum engagement ring highlighted in LA Times.

View more details about the featured platinum engagement ring.

Novell’s new platinum engagement ring is also highlighted on PreciousPlatinum.com.

Download the LA Times special advertisement to present to a jeweler.

Novell and The Jewelry Book start the “Jewelry Made in America” initiative.

American wedding ring manufacturer Novell Design Studio, in co-operation with jewelry industry trade publication The Jewelry Book, announces a new and forward-thinking initiative – “Jewelry Made in America.” The focus of “Jewelry Made in America” is to help promote designers and manufacturers that can proudly claim that their products are fabricated in the United States, and not imported as finished goods from abroad.

Read more in “The ‘Jewelry Made in America’ Initiative.”

Online news resource highlights Novell wedding bands.

Trans World News, an online news and social community, recently featured Novell Design Studio in one of its company profiles. The article’s headline was recently included in Google News under the keywords “wedding rings,” and it links to all of Novell’s wedding band and wedding ring online news stories, website and more.

Read about Novell wedding bands on Trans World News.

Brides features Novell platinum wedding bands.

This article was originally posted on Novell’s wedding ring blog:

The September/October 2009 issue of Brides magazine featured Novell platinum wedding band styles NQP157-6GPCX and P1800-4LC. Platinum is the metal that literally can last a lifetime.

Engraved platinum wedding bands as featured in Brides magazine.

Engraved platinum wedding bands as featured in Brides magazine.

Download a PDF of this platinum wedding band feature.

Wedding band retailer named one of 2009’s Coolest Stores in America!

This article was originally posted on Novell’s wedding ring blog:

One of Novell’s authorized wedding  band  retailers, Patronik Designs Jewelry in Burlingame, CA, has been named one of trade publication In Store Magazine’s Coolest Stores in America for 2009. Featured in the “Coolest of ‘Em All – Small Store Category,” Patronik Designs Jewelry first opened in 1996 and underwent extensive renovation in 2003, combining intriguing interior design with an exterior jewelry “factory” motif to reinforce the fact that they do a lot of custom jewelry work on premise.

An authorized Novell wedding band retailer earns award as one of America's coolest stores.

An authorized Novell wedding band retailer earns award as one of America's coolest stores.

Novell would like to congratulate Patronik Designs Jewelry for their selection as one of America’s coolest jewelry stores.

Here’s what a few of the judges said about Patronik Designs Jewelry:

“This is a store about visual excitement.” – Tim Malone (The Malone Resource Group)

“…the owners are an inspiration in their commitment and dedication to meeting and servicing their customers.” – Steve Samaras (owner of 2008’s Coolest Store in America winner Zachary’s Jewelers [small store category])

New platinum engagement ring debuts in JQ.

This article was originally posted on Novell’s wedding ring blog:

The July/August 2009 issue of JQ Magazine  featured brand new Novell platinum engagement ring style E2485-LC. This design will appear in a variety of Platinum Guild International advertisements in 2009 and 2010, and also be a highlighted selection from Novell’s upcoming bridal line.

Keep up to date with everything new about Novell by visiting the Novell News section on www.novelldesignstudio.com.

New platinum engagement ring from Novell makes its debut in JQ Magazine.

New platinum engagement ring from Novell makes its debut in JQ Magazine.

Download this platinum engagement ring article.

PGI re-launches PreciousPlatinum.com – Novell wedding bands are featured.

This article was originally posted on Novell’s wedding ring blog:

Platinum Guild International, the jewelry industry’s leading authority on platinum wedding bands, wedding rings and engagement rings, has recently re-launched their consumer website – PreciousPlatinum.com. The newly redesigned site not only features cutting-edge updates to many of PreciousPlatinum.com’s most popular online components such as the Design Gallery, but now also features brand new innovative tools to help retailers and designers reach their target consumer and ultimately grow their businesses.

PreciousPlatinum.com highlights several of Novell’s wedding band and engagement ring styles that have been included in recent consumer advertisements for platinum. They are:

PGI re-launches new platinum website and feature platinum wedding bands from Novell.

PGI re-launches new platinum website and feature platinum wedding bands from Novell.

Please visit an authorized Novell wedding band retailer to learn more about our platinum designs.

Wedding band retailer says “thank you” to Novell.

This article was originally posted on Novell’s wedding ring blog:

K-Jon’s Fine Jewelers – one of Novell’s most reputable and forward-thinking wedding band retailers – recently thanked Novell for our ability to almost always say “yes” to their consumers’ special wedding band customization requests. This gesture is greatly appreciated, and it is a nice opportunity to share what Pam M. at K-Jon’s had to say:

Dear Novell staff – I wanted to write and thank you all for the wonderful service we get whenever we call. It is such a pleasure to work with such helpful and fun people! As the person who does most of the ordering for the store, I know this is not always the case when working with vendors. I also really appreciate that when we have the most unusual requests – you all never have said “no!” So thank you – all of you at Novell!

Pam M. and the K-Jons staff

Well, Pam. Please let  Novell take the time to give a big THANK YOU to you and all of your staff at K-Jon’s Fine Jewelers as well. It is great to know that your jewelry store has taken advantage of what literally has built Novell – our ability to customize a wedding ring to the customer’s specifications, so that their wedding ring can be just the way that they desire it to be. Retailers such as yours allow Novell as a brand to continue to grow year after year. Thank you so much for your business.

K-Jon’s Fine Jewelers in located in Atascadero, CA.


Considering palladium for your wedding band?

Ever wonder about palladium? Or are you currently considering palladium for your wedding ring purchase? If so, here are a few answers that may help you with your decision. After all, an educated consumer is the jewelry industry’s best customer.


New palladium wedding bands by Novell.

New palladium wedding bands by Novell.

 Read more about palladium at TransWorldNews.com.

 This post about palladium was inspired by this feature on WeddingPlanningandAcessories.com.

Wedding bands featured on the baby blog “Me, Myself & Baby I.”


This article was originally posted on Novell’s wedding ring blog:

The new baby blog Me, Myself & Baby I, Lainie Friedman-Gutterman’s daily account about being pregnant for the first time, highlights classic Novell wedding bands which are currently being featured on the new wedding website BridalCanvas.com. Lainie had recently purchased a Novell palladium wedding band for her husband, and her comments about the wedding band are included in Novell’s profile. The testimonial previously appeared on the Engagement 101 Magazine wedding blog as well.

Classic Novell wedding bands featured on new wedding website.

This article was originally posted on Novell’s wedding ring blog:

BridalCanvas.com, a new and innovative online wedding portal, is currently featuring a variety of Novell wedding bands, company information and a testimonial from a new bride who recently purchased a Novell palladium wedding band for her husband.

We love the ring. I think it screams, “I’m strong, stable, solid and forever – just like the man wearing it!” Lainie Friedman-Gutterman

The website’s unique visual applications are expected to be utilized by an estimated 150,000 future brides per quarter.

Read more about Novell wedding bands being featured on BridalCanvas.com at TransWorldNews.com

New wedding website features classic wedding bands by Novell. Novell wedding bands can be made wider, narrower, in different metals and more.

New wedding website features classic wedding bands by Novell. Novell wedding bands can be made wider, narrower, in different metals and more.

Download this classic wedding band article.

Classic platinum wedding band featured in Modern Jeweler.


This article was originally posted on Novell’s wedding ring blog:

The April 2009 edition of Modern Jeweler magazine highlighted classic Novell platinum wedding band style P1589-7GC in the Bridal Style Guide feature about wedding rings.

Novell, an American wedding  band manufacturer which specializes in wedding band customization, has always emphasized the philosophy that platinum is the superior metal choice for both men’s and women’s wedding bands. Yet for each individual, the same metal can also be symbolic of very different things. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not. No other precious metal offers the same level of excellence.

Classic platinum wedding band featured in Modern Jeweler.

Classic platinum wedding band featured in Modern Jeweler.

Read more on TransWorldNews.com

Download this platinum wedding band article.

Award winning palladium wedding band featured in “Best of the Best: JCK Jewelers Choice Awards.”

This article was originally posted on Novell’s wedding ring blog:

Novell palladium wedding band style LNQP118-6GCX was featured in “Best of the Best: JCK Jewelers Choice Awards,” a supplement which accompanies the April 2009 issue and is also bound into the JCK Las Vegas Show Guide. This style recently earned 3rd place in the Palladium Jewelry/Under $2,000 category for this annual jewelry industry contest. Other finalists were Diaco Diamonds and Simon G. Over 16,000 retailers participated in the voting!

Classic palladium wedding band style is recognized by the jewelry industry.

Classic palladium wedding band style is recognized by the jewelry industry.

Learn more about choosing palladium for your wedding band.

Jewelry industry – meet Facebook! Facebook – meet the jewelry industry!

This article was originally posted on Novell’s wedding ring blog:

Facebook_logo JCK Magazine’s Mark Smelzer wrote about the jewelry industry beginning to embrace Facebook. Since I have a pretty strong opinion on this subject, I have a lot to say and posted a response to the online article. However, my comments formatted into one giant blob-of-a-paragraph. The message is there, but it’s not easy to follow.

So, in case anyone is interested, below are the relevant parts of Mark’s article, and my response – formatted so it’s easier to read.

The Facebook Era Arrives
By Mark Smelzer — JCK-Jewelers Circular Keystone, 3/1/2009
I’ve just returned from Tucson, Ariz., where I attended the Centurion show and the AGTA show. As always, the warmth of Tucson (figuratively and literally) was a terrific escape and the trip was a chance to see our friends in the industry. Topic No. 1, of course, was the economy and its continuing negative impact on the jewelry industry.

Amid the concerns, there were several fascinating topics of conversation, the most interesting being the rise of Facebook. Suddenly, everyone in the industry is talking about the hugely successful networking site and its impact on their personal and professional lives.
For an industry that once lagged behind the population as a whole with regard to the Internet, it seems we’re finally catching up. JCKonline.com’s traffic numbers continue to boom, with 162,000 unique visitors (individual persons) visiting our site in the month of January alone, our highest monthly traffic ever!

There is a particular sense of a watershed moment with regard to Facebook. It’s one thing for members of our industry to recognize the strategic importance of the Web. It’s quite another for them to incorporate the Internet into their daily personal lives. Through the use of this site and others, we’re finally realizing the role that the Internet plays for millions.

What does this mean to you, the retailer or manufacturer? It means that once again the paradigm has shifted (recall the shift from weekly magazines like Life to television), and once again you need to position yourselves where the traffic is.

Step 1 should be creating personal and business Facebook pages. Once you have a personal page, you can create a page for your business as well. As your network of friends grows on your personal page (you’ll be astonished at how quickly the numbers add up), you can invite them to become a “fan” of your business page as well. As your business fans grow, you’ll have a ready-made list of persons to e-mail on a continuing basis, to inform them of events, charity involvements, trunk shows, new product arrivals, etc.

None of this takes the place of your store or business’s actual Web site. In fact, you want to place as many links (and reasons to link) to your Web site as possible on your business Facebook page. Think of a Facebook page as plopping yourself in the middle of a busy freeway, in the hope of diverting traffic to your site. Go where the traffic is!

Read more at http://www.jckonline.com/article/CA6640742.html.

My response:
The Facebook era not only has begun, but it probably can be said that it started a while ago, and it’s pretty much just now starting to be talked about in the jewelry industry. This is a good thing. Maybe even a great thing!

In an age where people like me are asked to either greatly reduce, reserve or even eliminate budgets, tools like Facebook are very valuable. Yes – it’s where the traffic certainly is. However, it should be noted that connecting with the right audience may take quite a bit of work. One page alone may not attract customers to your door automatically.

Novell put up a Facebook page about three weeks ago (http://www.facebook.com/pages/Novell-Design-Studio/45691939078). Over the next few months, I anticipate that I will have to put in a decent amount of time to really get it noticed. In fact, I may even say that promoting Novell wedding rings through a variety of social media channels (blogs, message boards, Twitter, Facebook, YouTube, Digg, Flickr and many other news and linking websites) will be a big – if not the biggest – part of my job. If you wanna catch a lot of fish, then you definitely have to put your boat where the most fish are. And, of course, have the right bait. 

I am very happy to be hearing buzz within the jewelry industry about Facebook and social media in general. I look forward to the day when more manufacturers and retailers make an active presence known to existing and future customers alike. Personally, I want to be next to my competitors on many platforms. That way, consumers can easily compare and choose the manufacturer, product or even metal that’s right for them.

People like to use the term “branding,” but often I wonder if many of those who throw the term into conversations really truly know what “branding” is. At least with Facebook, your message needs to be clear and focused for it to have a chance to work. Even with my page, I know that I have a lot of tweaking to do as well. It looks to be a fun – and educating – journey to take.

“Good-bye” to relying on print ads and glossy brochures alone. “Hello” to more focused and multi-channeled messages.


Marketing Director talks about new wedding song.

Novell’s Marketing Director Rick Mulholland explains the reasoning behind helping to introduce “Celebrate Early and Often.”

As seen on Daylife.com (March 5, 2009):

“I think it’s time for some newer wedding song ideas. Therefore, Novell is happy to help introduce ‘Celebrate Early and Often’ to the wedding world at large. It’s a new wedding song for a new generation – and for the new times.”

Read more about “Celebrate Early and Often.”

Bride endorses new wedding song.

SImnger Jacqui NaylorOver on TheKnot.com’s bridal message boards, future brides have been chatting about new wedding songs and making suggestions. And one gives “Celebrate Early and Often” – a new wedding song for a new wedding generation – a ringing endorsement.

She writes (as of March 4, 2009):
“Hello Everyone! I heard this song and fell in love with it – “Celebrate Early and Often.”
 I thought it was cool that the artist wrote it for her own wedding! It kicks into the perfect feeling after about a minute into the song and I can picture myself dancing to it with my soon to be hubby. 7 months to go! …Michelle

Read more about, listen to and/or buy the song “Celebrate Early and Often.”

Custom wedding bands = wedding bands by Novell.

Custom_wedding_bands_by_Novell Have you ever looked inside a jeweler’s showcase at wedding bands, and viewed a selection of styles that were close to what you have pictured in your mind, but not quite what you were envisioning? American wedding band manufacturer Novell can help solve that problem.

Almost all Novell wedding bands can be made wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Their customization capabilities set them apart from nearly all other companies vying for a more visible position within the wedding band industry landscape. Your wedding band can literally be made your way, and just for you in a relatively short period of time. So when you think of the word “custom” and are looking for a wedding band with that special touch – think of Novell. Why settle for ordinary?

Need a wedding band that is wider than what you see? No problem.

Desire a wedding band style in another metal? Or white instead of yellow? No problem.

Want the edge from one wedding band style, but the braid from another? And a finish that is similar to yet another? Still no problem!!! Custom wedding bands are Novell’s specialty.

See actual wedding band customization examples by visiting Novell’s “Customize Your Wedding Ring” webpage on www.novelldesignstudio.com.

To discuss all pricing and manufacturing options, please visit an authorized Novell wedding band retailer in your area.

View EngagementMag101.com’s layout illustrating Novell’s customization capabilities.

Wedding band company embraces alternative ways to “get the word out.”

Squidoo_wedding_band_lense Is your time limited? Need the facts, just the facts and nothing but the facts about wedding bands? If so, then Novell has built several easy to read Squidoo lenses for a variety of wedding band topics.

For those who don’t know, a Squidoo lens is an easy-to-build, single web page that can feature a company’s products, point to blogs, feature favorite links, RSS feeds, Flickr photos, Twitter feeds, Amazon books or music, and so much more. That way, when someone is looking for recommended information fast, a lens can get them started and sent off in the right direction. Novell’s collection of Squidoo lenses include basic facts about precious metals, new products, popular styles, and other helpful links to aide a consumer’s purchasing decision.

Here’s a quick listing:

Choosing The Right Metal For Your Wedding Band
A New Wedding Song
Novell Wedding Bands Can Be Custom Made – Just For You!
Big and Bold Max Squared Wedding Bands

Platinum Emboldens Inspiration: Discussing the state of platinum in today’s challenging economy.


“In This Challenging Economy,
Jewelers Want To Sell Products
That Capture The Consumer’s Jewelry Budget.”
– Bruce Pucciarello

This article first appeared in the jewelry industry trade publicationThe Jewelry Book:

There’s no metal that better signifies love and commitment—or strength, purity, luxury and longevity. Since 1975, Platinum Guild International (PGI) has recreated a passion for platinum jewelry by supplying information, practical advice, support and expertise to educate jewelry manufacturers, retailers and consumers about the superior qualities of this metal. As PGI evaluates the market, they get the word out about platinum and help businesses tap the endless power of the platinum brand. PGI-USA has chosen to highlight some of the leading manufacturers of platinum jewelry. For the first in a series about the industry’s most inspired leaders, The Jewelry Book spoke with Bruce Pucciarello of Novell Design Studio.

by Jessica Teisch for The Jewelry Book

Platinum has captivated Bruce Pucciarello, owner of Novell Design Studio, since he was eighteen years old. At that time, he was working at a big New Jersey manufacturer working in the precious stone cutting department, crafting bridal products on the precision-engineered, Swiss machinery. “I liked the designing and technical expertise that go into the manufacture of a quality product,” says Bruce. “It’s a wonderful combination of art and engineering, with always something new to learn.” In 1986, after gaining further experience as a designer and machinist (and following a side career as a professional musician), Bruce joined forces with Victor Novogrodsky and founded Novell Design Studio in New Jersey. Today, Novell, a high quality, made in America jewelry manufacturer specializing in bridal jewelry and bands, is renowned for its flexible customization capabilities.   
Novell started to specialize in platinum in 1988—and this metal soon defined the company’s core. Novell first designed some 18 karat gold rings with platinum inserts, which increased the average men’s band profit. “Our retailers liked that and so did we,” says Bruce. “Once we started making jewelry in platinum,” he continues, “there was never a good reason for us to stop.” After two decades of experience, platinum has become the hallmark of Novell’s manufacturing facility. “As we became more adept at working in platinum,” Bruce explains, “we realized that any time we develop a new design or concept, we had to make sure that it works in platinum.” Novell works platinum into every style and discipline, from machine-made to hand crafting and casting. Novell has distinguished itself so greatly in platinum that its craftspeople prefer to work with this metal over any other.

Because of the superior qualities of platinum and its success using it, Novell remains firmly committed to this metal—not only for its purity, durability and strength, but also for the market it continues to generate. “Technology makes platinum more viable than ever,” Bruce explains. “It doesn’t matter whether platinum costs $800 or $2300 an ounce; there’s a strong market for platinum jewelry, especially bridal.” When important retailers respond to consumer’s desire to purchase platinum, they sell more and increase profitability. “In this challenging economy,” Bruce stresses, “retail jewelers need to sell products that capture every penny from a consumer’s jewelry budget.” Platinum, unlike other metals, “helps smart stores get at that profit.” Manufacturers also benefit from platinum sales: they become better manufacturing facilities because they have to improve their overall level of expertise in order to craft finer platinum jewelry.
Bruce finds that with platinum, success and customer satisfaction go hand-in-hand. “As long as we can make available almost any piece of jewelry in any kind of metal, we will continue to lead with platinum,” says Bruce. In this economy, that’s no mean feat. With its cutting-edge technologies and ingenuity, Novell “wrote a new list of rules, Bruce explains, which dispelled many myths about platinum, such as its difficulty to work with and its high cost. All our rules start with the words – we can. . .”
That attitude, Bruce stresses, is key to succeeding in this difficult economy—as are other factors. The new economy will demand better customer service, quality products and a price that makes sense.  Bruce sees creating jewelry in platinum as a great foundation for the successful manufacturer in this new business world. Unfortunately, Bruce laments, “there will be no rescue plan for the jewelry industry. We need to work it out”—that is, we must strengthen local American companies and communities, with fair work and fair pay—“and not a bail out.” Instead of the Golden Rule (“he, who makes the gold, makes the rules”), Bruce posits the Platinum Rule as a guiding principle: “He who works effectively, and labors to make a durable product that is also an object of beauty, will thrive. That is the future of American jewelry manufacturing, so he makes the rules. He, who has the platinum, has the tools!” For the jewelry industry, there’s no greater truth for the New Year.