Made in America

America: Accept Nothing Less than Great!

Customer service in America

As a society, we sometimes forget that what our money pays for – whether it be a service, product or experience – should always meet our expectations. In fact, our expectations should often be exceeded. For nearly twenty-five years, Novell has built its reputation by creating quality hand-crafted wedding bands that are made in America. The outstanding quality of our wedding bands and customer service s have been setting Novell apart from other “cookie cutter” companies in the industry, and we continue to raise the bar every day. In theory, our customers are only getting married once, and the wedding bands that they buy are a constant reminder of that day, so it should be an outstanding product. A commitment to quality is also why Novell has been dedicated to educating future brides and grooms about platinum. Platinum is the premium metal for bridal jewelry; it is naturally white and holds your diamond secure. Whether you choose platinum, palladium or gold for your wedding band, be sure to educate yourself about all of the metals and make the choice that is right for you.

Platinum wedding bands

Why Accept or Provide Something Less than Great?

If providing or receiving a great customer experience is a priority, then please read  The Settlers: Why We Should Stop Accepting Anything Less Than Great Product. The article illustrates how we as consumers sometimes settle for less than great, and also how sometimes service providers do the same to just get by. It’s sad but true.

Novell – Made in America!

Novell wedding band factory workers.


All Novell Design Studio wedding bands are made one at a time by individual craftsmen. Our designs are not mass produced using a cold, sterile manufacturing assembly line, nor is anything created in an overseas facility. These images are from our East Coast factory. Sometimes a dozen people have had a hand in making your wedding band as perfect as it can be!

Novell Featured on Made in America Movement Website!

Novell has always been a made in America bridal jewelry company. From our humble beginnings in 1986, all of our precious metal wedding bands and engagement rings have been individually created at our facility. And to help celebrate how proud we are that our manufacturing has been able to stay in America in such a tough economy, while more and more jewelry companies are importing cheaper (and in many cases INFERIOR) products, Novell has become a highlighted company on the Made in America Movement website.

Made in America

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