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MJSA highlights Novell’s Great American Metal Exchange.

June 16, 2011  in Jewelry Industry News / Novell Wedding Band News / Novell's GAME / Platinum / Platinum Engagement Rings / Platinum Jewelry  tagged bridal jewelry / MJSA / news / novell / Novell's GAME / Platinum by Novell

MJSA Update

MJSA, a leading jewelry industry trade publication, featured news about Novell’s Great American Metal Exchange (GAME) – a special metal trade program designed to put more affordable platinum merchandise into jewelry showcases. The concept behind GAME is simple; qualified retail jewelry stores can trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium. Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!

MJSA Member News

The Great American Metal Exchange. Novell Design Studio in Rahway, New Jersey, is taking a unique approach to getting its line of entry platinum bridal jewelry into retail stores. Novell has developed what it calls the Great American Metal Exchange (GAME). It will offer its Studio Platinum Collection at a significant discount to qualifying retailers (they must be committed to the bridal business), and will take unwanted platinum, palladium, or gold inventory as total or partial payment. Novell’s goal is to stimulate sales of platinum bridal jewelry.

“Right now, retailers are apathetic about platinum, and we’re hoping to get them excited about the category again,” says Novell CEO Bruce Pucciarello. “Given the close relationship between gold and platinum prices right now, we think the time is right.”

Deadline for sending old inventory to Novell is July 1.

Learn more about Novell’s GAME here. And visit GAME on Facebook.

Novell’s GAME has been featured on The Jewelry Weblog, Trans World News, JQIntl.com, The Wedding Ring Blog, Yahoo! News via PRWeb.com, Your Engagement 101 and InStoreMag.com.

Related posts:

  1. Novell’s GAME puts platinum back in jewelry stores. Novell Design Studio has created a new metal exchange program to help put affordable platinum bridal jewelry back into qualified jewelry stores....
  2. Retailers – Engagement 101 features Novell’s GAME. Engagement 101 features Novell’s Great American Metal Exchange in their May 4, 2011 Top Trends of the Week....
  3. Jewelry Dose Daily features Novell’s GAME. Leading jewelry blog Jewelry Dose Daily features Novell’s latest initiative to put more affordable platinum in fine retail jewelry stores – The Great American Metal...
  4. Jewelry Weblog highlights Novell’s Great American Metal Exchange. The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange....

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