Not everyone wants a ring exactly like what’s in many jewelers’ showcase. Novell’s new Custom Shop specially created this incredible anniversary band* in 14kt white gold for one of our retailer’s important customers. Seven center-set diamonds are surrounded on either side by twenty-six smaller one point stones. Want a ring made just for you? Ask one of our authorized retailers to contact our Custom Shop today!
*This custom ring features 7 x 2.5pt diamonds in the middle, with 26 x 1 pt. diamonds on the sides.
All Novell Design Studio wedding bands are made one at a time by individual craftsmen. Our designs are not mass produced using a cold, sterile manufacturing assembly line, nor is anything created in an overseas facility. These images are from our East Coast factory. Sometimes a dozen people have had a hand in making your wedding band as perfect as it can be!
Authorized Novell wedding band retailer John Greenan & Sons will be holding their First Annual Bridal and Re-Mount Show at their Silver Spring, Maryland location. Taking place on Saturday, March 31st from 9am to 4:30pm, be sure to stop by and see some of Novell’s latest as well as classic wedding band styles.
One of Novell’s latest platinum engagement rings was the winner of a recent Brides Facebook Poll (during the week of September 19, 2011). Featured in the new Studio Platinum collection, SE2543-LC-3/4 is a vintage design single row pave platinum engagement ring pictured with a ¾ carat center diamond. This engagement ring style also has a matching platinum wedding band.
All Novell engagement rings can be made in platinum. Please visit www.novelldesignstudio.com to see more.
Novell Design Studio’s latest creations – hand-crafted palladium bracelets with pink gold accents – have recently been featured on the leading fashion blog Kitten Lounge. Over the past few years, Novell has worked hard to perfect the art of creating jewelry in palladium, and now can be consider a leader in palladium jewelry design and manufacturing. Kitten Lounge was part of the Get Palladium Pretty campaign which focused on being over heavy metal and yet still having phenomenal gorgeous pieces that are luxurious, light weight and is cost effective due to the use of this palladium versus other more expensive precious metals. Here are some highlights:
“Novell Design Studio which makes it precious metal pieces in NJ, presents a new line of hand-crafted bracelets created with one of the Earth’s great precious metals – palladium.”
“Palladium’s purity and preciousness make it an extremely attractive value for precious metal jewelry. Should your palladium bracelet become scratched over time (as all precious metal jewelry will), it can be refinished and restored to look new.”
Novell Design Studio has released a brand new QR Code for the new mobile website dedicated to Studio Platinum bridal jewelry. Starting in September 2011, Studio Platinum will be available at select Novell retailers throughout the US. Look for the new Studio Platinum advertisement in Bridal Guide as well!
What is a QR Code?
The Studio Platinum QR Code is a matrix barcode (or two-dimensional code) that is readable by QR scanners, mobile phones with a camera, and apps available to most smart phones. All you have to do is point a designated lens or area usually found on the underside of iPhones, Androids and many other popular smart phone models found on the market today. The Studio Platinum QR Code consists of black modules arranged in a square pattern on white background – it looks like a funky take-off of a UPC scan code. These modules allow the scanner to get more information about the product, go to a designated mobile web page, enter a contest or many other functions the featured brand chooses to highlight. QR codes can be scanned from a magazine, counter signage, posters, billboards and even online.
Last year, Novell Design Studio introduced a very unique line of rings created in stainless steel. These new ring styles are inspired by actual tattoo and tribal themes, and most can be special ordered in Argentium Sterling Silver, palladium or even platinum – the premium metal used for wedding rings and jewelry. TATU wedding rings are currently being featured on WhereToGetEngaged.com, an innovative wedding planning website.
TATU rings are not your father’s wedding ring! TATU is a fashion statement or even a way of life. And since sterling silver TATU rings are affordable, you can have one for literally any day of the week. But if precious metals are your style for jewelry (as it should be), a precious metal TATU ring makes a strong statement! Visit an authorized Novell retailer for more information and pricing.
MJSA, a leading jewelry industry trade publication, featured news about Novell’s Great American Metal Exchange (GAME) – a special metal trade program designed to put more affordable platinum merchandise into jewelry showcases. The concept behind GAME is simple; qualified retail jewelry stores can trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium. Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!
The Great American Metal Exchange. Novell Design Studio in Rahway, New Jersey, is taking a unique approach to getting its line of entry platinum bridal jewelry into retail stores. Novell has developed what it calls the Great American Metal Exchange (GAME). It will offer its Studio Platinum Collection at a significant discount to qualifying retailers (they must be committed to the bridal business), and will take unwanted platinum, palladium, or gold inventory as total or partial payment. Novell’s goal is to stimulate sales of platinum bridal jewelry.
“Right now, retailers are apathetic about platinum, and we’re hoping to get them excited about the category again,” says Novell CEO Bruce Pucciarello. “Given the close relationship between gold and platinum prices right now, we think the time is right.”
Deadline for sending old inventory to Novell is July 1.
InStoreMag.com, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section.
“Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium. Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!”
Authorized Novell wedding band retailer Tapper’s Diamonds and Fine Jewelry offers you the opportunity to find the wedding band of your dreams! For just two days only, you can find stunning, unique and distinctive wedding bands of all shapes, sizes and prices. Leading jewelry designers will be showing off their latest collections of wedding bands – each backed by the legendary Tapper’s Peace of Mind Guarantee. It’s the perfect place and time to do your wedding band shopping.
Be sure to ask Tapper’s about their special financing offer, which is only available during this Ultimate Wedding Band Weekend. The Ultimate Wedding Band Weekend will be happening on June 25th and June 26th, 2011 at all three Tapper’s locations.
6337 Orchard Lake Road
West Bloomfield, MI 48322
Tel: 248-932-7700
2800 West Big Beaver Road
Troy, MI 48084
Tel: 248-649-2000
Leading online jewelry authority The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange (GAME). The premise of GAME is simple; jewelry stores can exchange precious metals from merchandise that is unwanted, broken or just not selling for a platinum engagement ring collection with a substantial retail value. GAME answers questions that many jewelry stores have in a tough economy – what can retailer do with old jewelry that’s not moving? And how can a jeweler actually increase their inventory without spending a lot of money?
Your Engagement 101 reported on all the latest jewelry trends while they were at the JCK Show in Las Vegas (Jewelry Fashion Week), but in case you didn’t have time to check out all of the recent blog posts, here’s a quick recap of the biggest trends to come out of the show this year.
One of the highlights is a TATU ring by Novell. TATU rings were initially introduced in stainless steel, but now many styles can be created in Argentium Sterling Silver, palladium and more. Ask a Novell wedding band retailer in your area for more information.
Novell was recently featured in Behind the Scenes with Engagement 101 TV, a yearly feature brought to you by Your Engagement 101. Filmed at JCK’s Jewelry Fashion Week (an annual trade show), Your Engagement 101 covers everything from red carpet events to interviews with jewelry designers, and their cameras were literally everywhere. New episodes will premiere later this summer, but you can check out some previews at Behind the Scenes with Engagement 101 TV right now.
Leading jewelry blog Jewelry Dose Daily features Novell’s latest initiative to put more affordable platinum in fine retail jewelry stores – The Great American Metal Exchange.
“If you’re a fine retail jeweler, you’ll want to check out the new program that seemingly everyone in the jewelry industry is talking about. Novell Design Studio recently announced the creation of their Great American Metal Exchange (GAME) program which allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection.”
It’s that time of the year again for the jewelry industry, and Engagement 101 is so excited for the annual JCK Show in Las Vegas (at Mandalay Bay). The leading wedding blog and website is highlighting the best in bridal jewelry during the weeks leading up to this trade show. In the May 4, 2011 Top Trends of the Week, the lead story is Novell’s Great American Metal Exchange.
NOVELL INTRODUCES NEW STUDIO PLATINUM BRIDAL CLASSICS COLLECTION
Jewelry stores who are looking for a way to get rid of unusable precious metals can now trade in their jewelry via Novell’s Great American Metal Exchange (GAME) program. The program lets jewelers trade in their under-performing, broken or damaged merchandise for Novell’s new Studio Platinum bridal-classics collection. The Studio Platinum collection is perfect for consumers with nouveau-classic taste, and the designs are carefully crafted to be affordable.
One of Novell’s latest platinum wedding band designs is part of Yourengagement101.com’s Royal Wedding Giveaway. To enter the contest, simply cast your vote for your favorite ring in each of the following categories – Classic Cut Engagement Rings, Fancy Cut Engagement Rings, Women’s Wedding Bands, Men’s Wedding Bands, Matching Engagement Ring, Wedding Band Sets, Vintage Engagement Rings, Trendsetting Engagement Rings, and Eco-Friendly Engagement Rings. There are eight categories to vote in, but you can only choose one ring for each category.
Rings from each featured designer or manufacturer were chosen during a rigorous nomination process; a committee of experts narrowed down the selections to just eight per category. Learn more about the 2011 Bridal Jewelry Awards committee, or enter Yourengagement101.com’s Royal Wedding Giveaway today!
Novell Design Studio has created a new metal exchange program to help put affordable platinum bridal jewelry back into qualified jewelry stores. The concept is simple – retailers can send us their unwanted gold, platinum and/or palladium jewelry (without the diamonds – metal only) – and in return we’ll send our new platinum bridal jewelry program. It is too good to be true and only available for a limited time! GAME is a nationwide metal exchange where all metal will be refined, cast and finished in a single massive order.
Please visit www.novellsgame.com to learn the basics of GAME – the Great American Metal Exchange. A GAME facilitator will be happy to answer all of your questions as well.
Why is GAME so important? It seems that retailers have been restocking less platinum in such a difficult economy, yet consumer interest is still evident. Consumer research tells us that 81% of women about to be engaged want platinum*, while the primary reason consumers purchase something other than platinum is because the product was not available at the store**. The GAME solves this problem and positions jewelry stores to make their customers’ wishes come true, and earn them a more profitable sale in the process.
Authorized Novell wedding band retailer Diamonds Direct (Raleigh, North Carolina location) is having their Spring Designer Extravaganza from April 15th through April 17th, 2011! More than a dozen top designers – including Novell – will be showcasing their exception jewelry.
In addition to seeing all the latest wedding bands, engagement rings, pendants, bracelets, earrings and just about any jewelry style you can thing of, cocktails and hors d’oeuvres will be provided on Friday night by Fleming’s Steakhouse (from 5pm to 8pm).
The Wedding Season has officially begun! Authorized Novell wedding band retailer Freedman Jewelers of Boston cordially invites you to attend their 9th Annual Wedding Band and Engagement Ring Show. Come browse Freedman Jewelers’ extensive selection of diamond, platinum, gold, palladium and tungsten carbide wedding bands. And of course there will be a beautiful selection of new Novell wedding bands for you to view and try on your finger! Freedman‘s is also offering a $100 discount off any new wedding purchase over $500. This offer is valid until March 26th, 2011.
Dates – March 24 -26th, 2011
Hours – Freedman Jewelers’ 9th Annual Wedding Band and Engagement Ring Show will take place during the following hours:
Thursday March 24th from 9:30am until 8pm
Friday March 25th from 9:30am until 6pm
Saturday March 26th from 9:30am until 5pm
Location – Freedman Jewelers is located at 333 Washington Street (Suite 408) in Boston, Massachusetts.
Authorized Novellwedding band retailer LarsonJewelers.com, a leading online source of men’s wedding bands, is proud to announce the introduction of their new silver wedding bands line – and just in time for Valentine’s Day! Their new silver wedding bands collection include some of Novell Design Studio‘s best selling styles, and are an affordable precious metal choice for young couples who don’t have a huge budget for their wedding bands, yet would still like bridal jewelry created from material that has intrinsic value.
Novell’s silver wedding bands are specially created with Argentium Silver, which is a non-tarnishing silver metal. Traditionally, silver jewelry’s downside has been that it needed to be cleaned frequently as it tarnished easily due to the fact that it is typically alloyed with copper. The Argentium Silver that Novell uses is alloyed with germanium to avoid this tarnishing problem.
The P1917-6G is an affordable platinum wedding band that is 6mm wide, has a frosted finish with a bight center groove. This design can be created in platinum, palladium or gold.
The P1910-5GC is an affordable platinum wedding band that is 5mm wide. There are 8 x 0.015 round diamonds around this platinum wedding band. This design can be created in platinum, palladium or gold.
Palladium wedding band L1989-7GC. This palladium wedding band is 7mm wide and features approximately 1/4 ctw of black diamonds. This design can be created in platinum, palladium or gold.
Palladium wedding band L1987-7GC. This palladium wedding band is 7mm wide and features approximately 1/2 ctw of black diamonds. This design can be created in platinum, palladium or gold.
Palladium wedding bandL1984-8GC. This palladium wedding band is 8mm wide and features approximately 3/8 ctw of black diamonds. This design can be created in platinum, palladium or gold.
The latest issue of The Jewelry Book is now available online. Visit www.thejewelrybook.com to check it out! The Jewelry Book is an excellent resource for the latest jewelry designers and jewelry articles.
If you are looking for wedding bands, see our latest and greatest wedding band styles at NovellDesignStudio.com.
More about Novell Wedding Bands
Thirty-one years of award winning wedding band designs – trending and changing like the people who wear them.
Novell Select represents the very best and most popular work we’ve done by combining bands from our Max Patrick, Z*ART, NQP, and core Novell Collections.
With over 20,000 wedding band designs in our catalogue of work, we’ve streamlined the selection process by cherry picking styles and creating groups.
They are:
• INSIDE OUT bands are one color on the inside and another on the outside. For example, signature designs for men are typically rose gold on the inside and white gold or platinum on the outside. This ever-expanding category is one of our most popular and offers designs from uncomplicated to intricate. For manufacturing and plating reasons, INSIDE OUT bands are only available in precious metal.
• COLORS is a blend of designs that are popular in yellow, rose, two- or three-tone gold. Everyday jewelry is being redefined in bursts of color. And wedding bands are no exception. This is our fastest growing category!
• DIAMOND bands bring stone to precious metal. Whether understated or serious-statement designs, somewhere in this collection is a band for that distinctive men’s diamond band customer. Many of the DIAMOND designs are available as alloy or silver samples.
• ORGANICS are hand-forged-background textures that can be put on Novell precious-metal bands. From sand to lava, tree bark to ravine, supple to severe, organics speaks to those who identify with one of the many moods of Mother Earth
• CIRCLES bands are stackable in groups or used as spacers. Shapes and textures are made by machine and by hand with over thirty choices and so many combinations that you – or your customer – will never really have to make up their mind. Diversity is a state of jewelry.
• Our TOP 20 wedding band designs literally never go out of style. See a design but want it in a different width? How about a different finish? Or maybe even add diamonds, change them or take them away? Just ask! Almost all wedding band designs can be made in platinum, palladium or gold.
• TRENDING are the top selling designs in the SELECT Collection. As real-world trending of styles changes, so does this collection, although a lot of our most popular designs stand the test of time. Excellence is always in fashion.
• ALTROm is a special alternative metal collection and the result of our affiliation with HEAVY STONE RINGS in Utah. It includes bands made from diverse materials such as wood, cobalt, carbon fiber, titanium, etc., often combined with precious metal.
What is Novell’s Custom Shop?
Novell is extremely excited to introduce our new Custom Shop division, where our state of the art manufacturing facility brings the independent retail jeweler an easy way to say – “Yes, I can custom make that for you.”
Custom Shop offers 3D printing, so your customers can try on their jewelry before it’s put into production. Here are more Custom Shop capabilities:
• We provide price quotes and CAD renderings within forty-eight hours for customer approval. • Finished pieces are delivered within three to four weeks. • Every creation is 100% made in America, so there’s no waiting for your order to arrive from overseas. • Our domestic manufacturing muscle, with casting facilities, an extensive machine shop, and a skilled hand fabricating staff, gives our authorized retailers a clear path to market advantage. • Some of our other technologies include casting, mold making, machine fabricating, finishing, setting, jewelry work, restoration, engraving, braiding and plating.
Interested retailers can call 888-668-3551 for more information.
Are you a consumer wanting to have a piece of jewelry custom made? Please contact one of our authorized retailers and tell them you want Custom Shop to make your jewelry dream come true.
Below are actual designs specially created by Custom Shop.
One carat marquis diamond bezel-set at an angle in a seven-millimeter men’s
wedding band. Round diamonds are featured all around the edge.
Stunningly bold platinum anniversary band with three rows of diamonds. Center row contains 7 x .06 round stones surrounded by 26 x .01 stones on each side.
His and hers Roman numeral wedding bands. Never forget your wedding date!
Fantatstic quattro-inspired men’s wedding band with 24 round diamonds channel set along the corners.
Custom princess-shaped halo engagement ring featuring 1.18 carats of side diamonds (12 x .04 in halo with 10 x .07 along the shank. Featuring a 1 carat princess cut center stone.
Orange diamonds are among the most cherished colored stones in existence. Set in between bold black rhodium grooves, this round orange
diamond is skillfully set in a hammered background.
Octagon men’s wedding band made in the strongest and purest metal
available – platinum! Platinum rings stay naturally white .
Golden piano – specially created for a music lover by request. Custom Shop can even make a solid gold miniature.
Free-form platinum heart design featuring a center stone from customer’s
engagement ring, surrounded by a collection of diamonds
inspired by pave’ setting.
Men’s 14kt two-tone wedding band featuring four hand braided center twists. The entire design is high polished.
This platinum hammered men’s wedding band sports three 1/10 carat princess cut diamonds on one side with two 2mm round tsavorite green garnets set inside.
Double-cushion platinum halo engagement ring with our customer’s princess cut center stone. The halos are tiered to enhance depth perception.
Pear-shaped tanzanite surrounded by custom halo-set and swirling diamonds.
Tanzanite may alternately appear to be blue, violet or burgundy depending on
its crystal orientation.
Movable-link wedding band specially crafted in palladium. Palladium is more
radiant than white gold. But not as rare as platinum.
Famous rock band insignia inspired lightning bolt handmade in 14kt yellow gold. Small pave-set round diamonds provides its dazzling sparkle.
Custom designed stud earring with pave-set lab created diamonds. There’s only one pair of earrings like this in the world.
Re-mount engagement ring set with tapered baguettes along each side of a one carat halo center.
Bypass-style open band engagement ring. From any angle, this handmade design emanates nothing but sparkle and shine.
The December 2010 issue of Elle featured classic platinum engraved wedding bandsNQP157-6GPCX and P1800-4LC. Platinum is the premium metal for wedding bands and jewelry in general. Platinum wedding bands wear very well and can potentially stand the test of time, so you can literally pass your ring to future generations.
The upcoming issue of leading wedding magazine Engagement 101 features one of Novell’s new TATU stainless steel rings on its cover. Designs in the TATU ring collection have been inspired by actual tribal and tattoo themes. Although the featured ring is pictured in stainless steel, TATU ring styles can also be created in platinum, palladium, sterling silver and gold. Innovation and customization are what drive Novell, so that your ring can be made in many different ways – and just for you! For pricing and manufacturing options, please visit an authorized Novell retailer in your area.
Charleston Alexander Diamond Importers is hosting the biggest diamond, diamond studs, wedding bands and finished jewelry event of the year! One of the best jewelry retailers in the Mid-Atlantic region is offering 20% – 50% off during this three day trunk show. View over 30 jewelry designers in the Charleston Alexander showrooms – including Novell wedding bands!
Charleston Alexander features the largest selection of diamonds and bridal designs on the East Coast. The upcoming designer trunk show will showcase over 1,000 pairs of diamond studs, over 2,000 settings for wedding bands, and over 3,000 loose certified diamonds.
This Thanksgiving weekend, Security Jewelers in Duluth, Minnesota will be partnering with Facebook and the Salvation Army to help ring the bell and fill the Salvation Army kettle. For every new fan Security Jewelers gets on Facebook between Thanksgiving and the end of Cyber Monday, November 29th, Security Jewelers will donate $5 to the Salvation Army and it will not cost you one red cent.
Momentville.com, a free wedding website where couples can create and easily share pages about their upcoming ceremony on Facebook, Twitter and more, features wedding bands and TATU stainless steel rings by Novell. Novell’s Momentville.com profile also includes platinum wedding band styles specially designed to be affordable.
WhereToGetEngaged.com, an up-and-coming bridal web portal, features twenty-two of Novell’s newTATU stainless steel rings. TATU rings are inspired by actual tribal and tattoo themes. They have recently been featured by In Store Magazine, and a dozen where given away to future brides and groom in co-operation with YourEngagement101.com.
Leading bridal web portal Brides.com featured classic platinum engagement ring and wedding bands by Novell. The men’s platinumwedding band (P1815-8GCC) is one of Novell’s best sellers.
Why choose platinum for your engagement ring? Simply put, platinum is a durable naturally white metal that ages very well. And since platinum’s price point is now very similar to gold (and white gold is not naturally white and turns yellow over time), platinum is worth the investment for engagement rings, wedding rings and jewelry.
The November 2010 issue of In Store featured new Novell TATU ring design Armour (FEC-717Z) – a stainless steel style inspired by actual tribal tattoo themes. Novell recently introduced TATU stainless steel rings at The 2010 JCK Show in Las Vegas. Select TATU designs are also available in platinum, palladium and even gold, so your choice is almost endless. TATU ring designs are the new wave for rings and jewelry.
“Novell was one of my first sponsors, and I can tell you from our extended working relationship that they are a fabulous company. They are down to earth folks that truly love serving their customers! So, I am excited to share with you their latest line of wedding bands – TATU Rings. The rings are just as they sound – designs that have been inspired by actual tattoo and tribal designs. If your groom isn’t into a simple version of a wedding band, then these rings are for him!”
Kansas City jewelry store – and authorized Novell wedding band retailer – Tivol now featuresNovell wedding bands on their website. Tivol is a relatively new customer that carries a great selection of classic designs and newer wedding band styles.
More about Tivol:
In 1910, Charles Tivol opened a jewelry shop in downtown Kansas City. Perched on a bench, he carefully crafted each piece of jewelry and set a timeless standard for enduring workmanship and style.Charles also handed down his unrelenting passion for quality. His son Harold began working in the store as a boy and now serves as chairman of the company. Under Harold’s leadership, a second store was opened in 1951 on the Country Club Plaza. Soon, it was outselling the downtown store, and the two later merged.
Nearly a century after its doors opened, Tivol‘s tradition continues with its third generation. Under the leadership of Harold’s daughter Cathy, Tivol has continued to flourish. A second location was opened in 1994 in Johnson County’s Hawthorne Plaza. Tivol added a third location in 2006 at Briarcliff Village in the heart of the Northland.
Now that the business has attained the 100-year mark, Tivol is going stronger than ever, maintaining our tradition of offering the world’s most beautiful jewelry and timepieces in a variety of price ranges.
Cute fact – Every dog who visits the Tivol Doggie Bar on the Country Club Plaza can be seen live online! See Spot. See Spot run. See Spot online via the Tivol Doggie Cam.
The NQP57-6GPCX is a platinum wedding band that is 6mm wide. This design has bright edges and a frost finish in the middle. Although pictured in platinum, this wedding band can be made in palladium, 14kt gold or 18kt gold as well. Please visit an authorized Novell wedding band retailer to learn more about pricing and other manufacturing options. Customization sets Novell apart from all other wedding band manufacturers.
The L1985-7GC is palladium wedding band that is 7mm wide and features approximately 3/8 ctw of black diamonds. Novell can customize our designs to your specifications, so that your wedding band will be one of a kind. Exactly the way you want it. Wider. Narrower. In platinum, palladium, 5 kinds of gold, and more. For additional information and pricing, please visit an authorized retailer.
Visit the Novell News section to keep up to date with everything that is new with Novell.
When it comes to platinumwedding bands or even jewelry in general – do men and women really think the same way? Well, American wedding band manufacturer Novell does not necessarily think so. Novell’s simple yet timeless platinum wedding band ad, “What You Deserve,” presents the benefits of platinum separately to both women and men in a unique yet equal manner. Throughout the years, many wedding band advertisements position the precious metal with particular words and characteristics that are specifically aimed towards the woman; while it’s more masculine attributes often are understated or ignored. Therefore, with “What You Deserve,” Novell illustrates both sides to the platinum wedding band story. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not.
“What You Deserve” started running in select wedding magazines (Wedding Dresses, The Nest) during 2008, and was also seen in the jewelry trade publications Modern Jeweler and In Store. All in all, Novell’s positioning of platinum to each of the sexes is classic and can translate well with the future wedding band buying generations to come.
Stainless steel has a very clean, grayish coloring, and caring for your stainless steel ring is as easy as wiping it with a soft cloth and mild cleanser. Novell’s new TATU rings are inspired by actual tattoo and tribal themes, and a great as a wedding band or fashion ring for every day wearing.
For the past few years, American wedding band manufacturer Novell has been offering palladium as an option for nearly all of their wedding band and wedding ring styles. Here are some featured designs that are specifically created with palladium, but also may be special ordered in platinum or gold as well. For over 22 years, Novell has been able to customize their wedding band and wedding ring designs to the customer’s specifications, so that their wedding band or wedding ring will be exactly the way that they want it. Also keep in mind that palladium is a better choice over white gold if platinum is not an option, although platinum is the superior metal choice that can last a lifetime.
The perfect ring leads to the perfect proposal, and the perfect proposal deserves the perfect celebration. Let Chevy Chase, Maryland’s Boone and Sons Jewelers take care of your engagement ring and wedding bands, and let Hyatt Regency take care of the rest. You have their promise that no detail will go overlooked.
David Gardner’s Fall Wedding Band Event is being held this October 14th, 15th & 16th (2010)! For these few days, David Gardner’s offers an incredible selection of wedding bands and jewelry from your favorite designers- including Novell wedding bands.
Call 979-268-0800 for your appointment. Let David Gardner’s Jewelers uniquely qualified staff help you with these last big steps before your wedding day!
Palladium is an affordable choice for wedding bands, but keep in mind that platinum is the best metal for jewelry and wedding bands in general. The N03074 is a hand braided palladium wedding band that is 8mm wide. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.
This palladium wedding band has a unique lava-inspired design that is covered with a frosted finish. The center has a texture that is both nice and unusual at the same time. The L3077-7GC is a palladium wedding band that is 7mm wide. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.
Novell Design Studio’s latest creations – hand-crafted palladium bracelets with pink gold accents – have recently been featured on the leading 
