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Jewelry Weblog highlights Novell’s Great American Metal Exchange.

Leading online jewelry authority The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange (GAME). The premise of GAME is simple; jewelry stores can exchange precious metals from merchandise that is unwanted, broken or just not selling for a platinum engagement ring collection with a substantial retail value. GAME answers questions that many jewelry stores have in a tough economy – what can retailer do with old jewelry that’s not moving? And how can a jeweler actually increase their inventory without spending a lot of money?

Read Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

GAME has also been featured in Yahoo! News.

Novell

Novell Global has prided itself on continually bringing innovation to the bridal jewelry industry. The company currently specializes in customizing its designs to suit individuals’ particular needs, tastes and diverse lifestyles. Since no consumer should just have to settle for what is on the shelf, Novell can specially manufacture almost all of their wedding band styles in many variations – wider, narrower, in different metals (platinum, gold, silver, tantalum), with different finishes, and much more. Novell wedding bands and engagement rings are sold at over 1,000 authorized retailers nationwide. Visit www.novellglobal.com to find the authorized retailer in your area.