Platinum


Novell featured in JVC’s Essential Guide to Platinum Jewelry.

Platinum rings Novell.

The Jewelers Vigilance Committee, an organization formed in 1912 to provide education and self-regulation to the jewelry industry, features platinum Novell wedding rings in The Essential Guide to the U.S. Trade in Platinum Jewelry. A trade-oriented publication, this edition of JVC’s Essential Guide explains the Federal Trade Commission’s 2010 amendments to the Platinum Section of the Guides for the Jewelry, Precious Metal and Pewter Industries. It breaks down the revised standards, and clarifies what they mean in practical terms for those who manufacture, promote and sell platinum jewelry.

The Novell rings featured are a set of classic hand-engraved platinum wedding bands, and new platinum styles from the TATU collection.

The Essential Guide also includes legal standards for platinum, glossary of platinum terms, frequently asked questions and two platinum tolerance charts, explaining how to stamp and describe both traditional products and platinum products containing a minimum 500 ppt platinum alloyed with base metal. The JVC website also has plenty of information and tips aimed at consumers.

Download The Essential Guide to the U.S. Trade in Platinum Jewelry.


Novell’s GAME featured on InStoreMag.com.

Platinum ring

InStoreMag.com, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section.

“Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium.  Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!”

Read more of Novell’s GAME Puts Affordable Platinum in Jewelry Stores.


Jewelry Weblog highlights Novell’s Great American Metal Exchange.

Jewelry weblog

Leading online jewelry authority The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange (GAME). The premise of GAME is simple; jewelry stores can exchange precious metals from merchandise that is unwanted, broken or just not selling for a platinum engagement ring collection with a substantial retail value. GAME answers questions that many jewelry stores have in a tough economy – what can retailer do with old jewelry that’s not moving? And how can a jeweler actually increase their inventory without spending a lot of money?

Read Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

GAME has also been featured in Yahoo! News.


YourEngagement101.com’s Royal Wedding Giveaway.

One of Novell’s latest platinum wedding band designs is part of Yourengagement101.com’s Royal Wedding Giveaway. To enter the contest, simply cast your vote for your favorite ring in each of the following categories – Classic Cut Engagement Rings, Fancy Cut Engagement Rings, Women’s Wedding Bands, Men’s Wedding Bands, Matching Engagement Ring, Wedding Band Sets, Vintage Engagement Rings, Trendsetting Engagement Rings, and Eco-Friendly Engagement Rings. There are eight categories to vote in, but you can only choose one ring for each category.

 

Novell’s featured platinum design with black diamonds.

 

Rings from each featured designer or manufacturer were chosen during a rigorous nomination process; a committee of experts narrowed down the selections to just eight per category. Learn more about the 2011 Bridal Jewelry Awards committee, or enter Yourengagement101.com’s Royal Wedding Giveaway today!

 


Platinum wedding band with diamonds – affordable platinum band.

Wedding-ring-P1910-5GC 

The P1910-5GC is an affordable platinum wedding band that is 5mm wide. There are 8 x 0.015 round diamonds around this platinum wedding band. This design can be created in platinum, palladium or gold.

View this platinum wedding band on YourEngagement101.com.


Classic platinum engraved wedding bands in Elle.

Platinum engraved wedding bands.

The December 2010 issue of Elle featured classic platinum engraved wedding bands NQP157-6GPCX and P1800-4LC. Platinum is the premium metal for wedding bands and jewelry in general. Platinum wedding bands wear very well and can potentially stand the test of time, so you can literally pass your ring to future generations.

Learn more about platinum.


A surprise proposal in New York’s Bryant Park.

Proposal in Bryant Park.

Exactly six months to the day after old high school friends Jamie Brickwedel and Christopher Barlo reconnected on a chance bus ride, Chris surprised Jamie with his proposal in New York’s Bryant Park.  During the December 2, 2010 Christmas tree lighting ceremony (and soon after Jamie had serenaded her soon-to-be fiancé with Whitesnakes’ “Hear I Go Again” Karaoke-style while Rock of Ages performed it live on a nearby stage), the gentleman drew a ring box from behind his back containing a platinum engagement ring (Novell’s SE2459-LC) set with a 1 karat cushion-cut center diamond. The young lady was pleasantly surprised, and recounts the experience fully in the post The Big News on her blog The Island of Reality.

The future-bride is a Medical Editor at IMC-2 (pronounced “IMC squared”), while the future-groom is a Senior Electrician at Electronic Environments.

Photos by Reuben Henriquez.


See Novell wedding bands and rings on Momentville.com

Wedding website.

Momentville.com, a free wedding website where couples can create and easily share pages about their upcoming ceremony on Facebook, Twitter and more, features wedding bands and TATU stainless steel rings by Novell. Novell’s Momentville.com profile also includes platinum wedding band styles specially designed to be affordable.

Visit Novell’s wedding band portfolio on Momentville.com.

Free Wedding Websites


Platinum engagement ring on Brides.com.

Leading bridal web portal Brides.com featured new Novell platinum engagement ring E2485-LC (pictured with a 3mm platinum wedding band). This platinum style is part of Novell’s line of new platinum bridal jewelry, and has appeared in LA Times, JQ Magazine and PreciousPlatinum.com.


New platinum engagement ring in Facebook poll.

Brides-facebook-brides 

The Facebook page for Brides.com features a poll asking for fans to vote for their favorite platinum engagement ring. Alongside styles by leading platinum bridal jewelry designers Diamond in the Rough, Gumuchian, Phyllis Bergman for Mercury Ring, and Designs by Vatché is a new platinum engagement ring by Novell. To vote, you simply have to LIKE the Brides.com Facebook page, and then scroll down just a bit to participate.

Engagement_ring_poll 

Visit the Brides.com Facebook page to vote!

Why choose platinum for your engagement ring? Simply put, platinum is a durable naturally white metal that ages very well. And since platinum’s price point is now very similar to gold (and white gold is not naturally white and turns yellow over time), platinum is worth the investment for engagement rings, wedding rings and jewelry.

Novell_wedding_rings 


Platinum wedding band with a frosted finish.

Platinum wedding band.

The NQP125-6GPCX is a platinum wedding band that is 6mm wide and has a frosted finish. Although pictured in platinum, this wedding band can be made in palladium, 14kt gold or 18kt gold as well. Please visit an authorized Novell wedding band retailer to learn more about pricing and other manufacturing options. Customization sets Novell apart from all other wedding band manufacturers.


Platinum wedding band NQP57-6GPCX.

Platinum wedding band.

The NQP57-6GPCX is a platinum wedding band that is 6mm wide. This design has bright edges and a frost finish in the middle. Although pictured in platinum, this wedding band can be made in palladium, 14kt gold or 18kt gold as well. Please visit an authorized Novell wedding band retailer to learn more about pricing and other manufacturing options. Customization sets Novell apart from all other wedding band manufacturers.


Platinum wedding bands positioned differently to both sexes.

When it comes to platinum wedding bands or even jewelry in general – do men and women really think the same way?Platinum wedding bands. Well, American wedding band manufacturer Novell does not necessarily think so. Novell’s simple yet timeless platinum wedding band ad, “What You Deserve,” presents the benefits of platinum separately to both women and men in a unique yet equal manner. Throughout the years, many wedding band advertisements position the precious metal with particular words and characteristics that are specifically aimed towards the woman; while it’s more masculine attributes often are understated or ignored. Therefore, with “What You Deserve,” Novell illustrates both sides to the platinum wedding band story. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not.

“What You Deserve” started running  in select wedding magazines (Wedding Dresses, The Nest) during 2008, and was also seen in the jewelry trade publications Modern Jeweler and In Store. All in all, Novell’s positioning of platinum to each of the sexes is classic and can translate well with the future wedding band buying generations to come.

Additional information about platinum and a full-scale example of the wedding band ad “What You Deserve” can be downloaded at http://www.novelldesignstudio.com/platinum/.


Platinum wedding band with beveled edges and comfort fit – platinum is a lasting metal.

Platinum wedding band by Novell.

Marriage is supposed to last a lifetime, and platinum is the metal that can potentially last a lifetime as well. The N00121- is a platinum wedding band that is 6mm wide and has a frosted finish. Novell can customize our designs to your specifications, so that your ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Hammered platinum wedding bands growing in popularity.

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Last month, according to Google’s Ad Words Keyword Tool, 4,400 individuals searched for the term “hammered wedding bands,” while 3,600 searched for “hammered wedding band.” The NQP124-6GPCX is a hammered platinum wedding ring that is 6mm wide, and the center features a frosted finish. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Classic wedding band created in platinum.

Platinum wedding band by Novell.

 

Classic means that a wedding band is a perfect example of a particular style, something of lasting worth or has a timeless quality. And a classic wedding band created in platinum will last due to its durability and naturally white color. The NQP125-6GPCX is a platinum wedding band that is 6mm wide. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with horizontal finish middle.

 

Platinum wedding band by Novell.

This platinum wedding band features beveled edges and a special horizontal finish that give it a subtle yet charming appearance. The NQP126-6GPCX is a platinum wedding band that is 6mm wide. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Hammered platinum wedding band with bright edges.

Hammered platinum wedding band.

A hammered finish adds a nice dimension to your wedding band. This platinum wedding band couples a hammered look with a frosted finish and bright edges. The NQP132-6GPCX is a platinum wedding band that is 6mm wide. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with thin lines and frosted finish.

Platinum wedding band by Novell.

Platinum is a great metal for almost any wedding band. Platinum is really the best metal for wedding bands and jewelry. And platinum is also the metal that can last and last. The NQP150-6GPCX is a platinum wedding band that is 6mm wide, has two thin lines going around the ring along with a frosted finish. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with bright edges and frosted finish.

Platinum wedding band by Novell.

You may pay more for platinum now, but a platinum wedding band is naturally white, durable and can potentially last a lifetime. The NQP57-4GPCX is a platinum wedding band that is 4mm wide, but is also seen in many stores as a 6mm design. This wedding band aslo features bright edges and a great frosted finish.  Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with milgrain – platinum can last a lifetime.

Platinum wedding band by Novell.

Platinum is really the best metal for wedding bands and jewelry in general. And platinum is the metal that can potentially last a lifetime. The NQP68-6GPCX is a platinum wedding band that is 6mm wide. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with diamonds set in a groove.

Platinum wedding band with diamonds.

Who says that diamonds have to be set on a straight line or in a channel? The NQPC104-6GPC is a platinum wedding band that is 6mm wide. There are 8 x .03 round diamonds around the ring (.24 total ct. weight), and notice that they are set diagonally in a groove that has a sandblasted finish on the inside. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with princess cut (square) diamonds.

 Wedding_band_P1815-8GCC 

Platinum is the premium metal for wedding bands and wedding rings. Novell’s  P1815-8GCC is a platinum wedding band that is 8mm wide, and there are also 8 x .05 princess cut (square-shaped) diamonds around this design (.40 total ct. weight). Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. In different metals (platinum, palladium or gold), widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Classic platinum wedding bands.

Platinum wedding bands by Novell.

Here are some classic platinum wedding band styles that have been popular for years. Platinum really is the premium metal for wedding bands and jewelry in general. Yes – you will pay more fore platinum now, but the metal has a lifetime of benefits.

View other images for these classic platinum wedding band designs – NQP124-6GPCX, NQP63-6GPCX and P1706-6GC.


Platinum showing strong presence at 2010 Emmy Awards.

Kim Kardashian wearing platinum jewelry.

Kim Kardashian wearing platinum jewelry at this year's Emmy Awards,.

According to the press release Platinum Jewelry Dominates the Red Carpet at the 62nd Primetime Emmy Awards, platinum jewelry had a strong showing at the 2010 Emmy Awards. The Wedding Ring Blog also illustrates that popular celebrities such as Tina Fey and Kim Kardashian wore subtle but classic pieces of platinum jewelry while standing in front of press cameras. All in all, platinum was a very visible metal for jewelry.


Affordable platinum wedding bands on popular wedding website.

Novell Design Studio, an American wedding band manufacturer that specializes in both customization and platinum design, introduces its latest entry level platinum wedding bands on WhereToGetEngaged.com. Entry level platinum wedding bands are best defined as being styles that are affordable yet have all the superior benefits of platinum. For many years, Novell has emphasized platinum as being the superior metal for jewelry that literally can last a lifetime.

What is WhereToGetEngaged.com?
WhereToGetEngaged.com is an engagement and wedding social network which provides men with a powerful resource for the engagement planning process and connects brides-to-be with local wedding vendors and the finest ring manufacturers. Novell recently added a video illustrating its customization capabilities, images of popular wedding band designs and a link to the company Facebook page to their WhereToGetEngaged.com profile.

Platinum wedding bands by Novell (entry level).

Jewelry manufacturers and retail jewelry stores can join the WhereToGetEngaged.com wedding planning community by following this link:
WhereToGetEngaged


Novell Unveils New Bridal Jewelry at JCK Show

At this year’s JCK Show in Las Vegas (June 4 through June 7), Novell will be introducing new engagement rings and wedding bands especially created in platinum.

Engagement rings and wedding bands

Novell’s new designs can be seen by jewelry industry professionals at booth 5081 (located on the JCK Show’s Michigan Avenue). Retailers are encouraged to stop by and see the new wave in bridal jewelry!

Preview more from Novell’s new platinum bridal line.


Affordable platinum wedding band included in National Jeweler.

The March 2010 edition of National Jeweler featured Novell wedding band style P1912-6G. The article focuses on how jewelry manufacturers are maintaining their platinum sales in this challenging economy.

Platinum wedding ring by Novell

Download the National Jeweler article about platinum (with links to Novell wedding bands). Or read the entire article online via the National Jeweler website.


New platinum wedding bands added to Novell website.

Recently added to Novell’s wedding band website are several new platinum wedding bands that are designed to be affordable.

Platinum is a naturally white metal that can potentially last the test of time. A platinum wedding band or engagement ring can literally become a piece of heirloom jewelry that can remain in your family for generations. When you scratch platinum, you don’t really remove much metal, so you can have your platinum wedding bands refinished to look like new over and over. Keep in mind that nearly all jewelry will show signs of wear and tear over time in some manner.

Platinum wedding band with diamonds P1909-5GC

Platinum wedding band with diamonds P1909-5GC

 

Platinum wedding band with diamonds P1910-5GC

Platinum wedding band with diamonds P1911-5GC

Platinum wedding band P1912-6G

Platinum wedding band P1912-6G

Platinum wedding band P1913-6G

Platinum wedding band P1913-6G

Platinum wedding band P1914-6G

Platinum wedding band P1914-6G

Platinum wedding band P1915-6G

Platinum wedding band P1915-6G

Platinum wedding band P1917-6G

Platinum wedding band P1917-6G

Platinum wedding band P1919-6G

Platinum wedding band P1919-6G

Platinum wedding band P1920-6G

Platinum wedding band P1920-6G


LA Times highlights new platinum engagement ring.

New engagement ring featured in LA Times.

New engagement ring featured in LA Times.

On January 6th, 10th and 11th 2010, LA Times included several ads featuring one of Novell’s upcoming platinum engagement ring styles. Novell is extremely excited about the preview press we have been able to receive from LA Times and look forward to launching the new bridal line in the very near future. While newspaper circulation overall is suffering in the United States, longstanding titles such as the LA Times, NY Times and Wall Street Journal still have their solid audience. In particular, special Sunday supplements dedicated to weddings and events like The Academy Awards perform extremely well. The Los Angeles area can also be considered a region of trendsetting consumers, so it makes complete sense that new products should be presented to future brides and grooms in this valuable area.  This platinum engagement ring will soon be available through an authorized Novell retailer. Please contact one for all pricing and manufacturing options.

Download the January 6th placement to present to a jeweler.
Download the January 10th placement to present to a jeweler.
Download the January 11th placement to present to a jeweler.


Video shows that tungsten wedding bands can not be sized.

Have you been looking into choosing tungsten for your wedding band? Well, if you are, then you might wish to take a look at this demonstration video.

The  video illustrates that precious metals will indeed bend. Therefore, should you need you ring resized down the road, then this can be accomplished. And let’s face it – most Americans tend to gain or lose weight over their lifetime, and some may fluctuate quite a bit. So if you like to remove your wedding band but gain a few pounds over time, a precious metal wedding band can be adjusted. And precious metals can be refinished to look close to new as well.

Tungsten can not bend, although it can shatter. You can not size your tungsten wedding band. This is such a shame due to the fact that history shows that trends change quite a bit in the jewelry industry, and the manufacturer of the tungsten wedding band that you purchased may or may not be around in five or ten years. The same goes for any online wedding band website that may have sold you the ring. You should ask yourself a simple question – who will honor their exchange policy (if they have one) should I need a new tungsten wedding band in the future?

Wedding bands are symbolic of love that should last forever. And shouldn’t you be able to keep that original symbol of your love on your finger forever? A lot of consumers choose to upgrade their wedding bands over time, but many decide to keep their original wedding band on their hand for as long as possible. So protect your wedding band investment, and perhaps choose one created with a precious metal. After all, love is precious, and so should wedding band.

If price is really an issue during this tough economic time, then you may wish to consider palladium for your wedding band. Palladium is a naturally white metal that currently costs much less than white gold. While platinum is the premium metal for jewelry, palladium is a strong choice if platinum is not an option.

Should the relative price point of a tungsten wedding band be attractive, then why not consider Argentium Sterling Silver? Argentium Sterling Silver is easy to care for and does not tarnish easily. It is an attractive – if not somewhat new – option for your wedding band when looking for something that costs even less than palladium, but might be priced similar to the tungsten wedding bands seen on many popular websites (starting at $149.00). Spending a little more now is definitely beneficial over the long haul.

Need more help with choosing the right metal for your wedding band? Download our free PDF brochure – “Choosing the Right Metal for Your Bridal Jewelry.”


Platinum engagement ring in Glamour.

The December 2009 edition of Glamour highlighted Novell’s new platinum engagement ring style E2485-LC (pictured with a 3mm platinum wedding band). This design is part of Novell’s upcoming line of new platinum bridal jewelry, and has also been featured in JQ, LA Times, In Style and on PreciousPlatinum.com.

Platinum engagement ring as featured in Glamour magazine.

Platinum engagement ring as featured in Glamour magazine.


New platinum engagement rings and ladies wedding bands.

Novell is proud to preview selections from our upcoming bridal line. These featured engagement rings and ladies’ wedding bands are pictured in all platinum, but can also be specially created in palladium or gold as well. And like all Novell wedding band products, all styles in the new bridal collection are Made in America. Individual images with product details will soon be added to Novell’s consumer wedding band website and also to our retailer business-to-business section for 24 hour pricing availability and online ordering. Stay tuned!

Coming soon from Novell - new engagement rings and ladies' wedding bands.

Coming soon from Novell - new engagement rings and ladies' wedding bands.


Brand new engagement ring featured in LA Times.

American wedding band manufacturer Novell Design Studio will soon be releasing a brand new line of platinum bridal jewelry. Platinum is the metal that can last a lifetime, so your engagement ring or wedding band can stand the test of time. Novell firmly believes that platinum is the best metal choice for your wedding band and engagement ring. To learn about the benefits of all metals commonly used in the jewelry industry, please download “Choosing the Ring Metal for Your Bridal Jewelry.”

One of Novell’s new platinum engagement rings makes its debut to the general public in the September 9, 2009 edition of the LA Times. The style also recently appeared to the trade in JQ Magazine as well. Our new line of platinum bridal jewelry should be readily available to most Novell retailers by 2010. We hope you are as excited as we are about our latest jewelry styles.

If you are a consumer looking for more information about Novell’s upcoming platinum bridal jewelry line, please have an authorized retailer contact us on your behalf. They will be happy to obtain all pricing and manufacturing options.

View more details about the featured platinum engagement ring.

Novell’s new platinum engagement ring is also highlighted on PreciousPlatinum.com.

New platinum engagement ring makes its debut in LA Times. Platinum lasts a lifetime.

New platinum engagement ring makes its debut in LA Times. Platinum lasts a lifetime.

Download the LA Times special advertisement to present to a jeweler.