Ask for Novell at Summer’s Last Destination Diamonds Showcase

This weekend (August 3 – 5, 2018), one of Novell’s top customers – Diamonds Direct – will be hosting the summer’s last few Destination Diamonds Showcase events at their Austin, Jacksonville and St. Louis locations.

You can save up to 20% on everything in their showroom all weekend long (see store for details).

Each Diamonds Direct location may also be featuring special giveaways, Friday Happy Hours and more! Check with each store’s page to see what they have for you.

Be sure to stop in and ask to see their AWESOME selection of Novell wedding bands. Destination Diamonds Showcase hours, links for directions and additional store details are listed below.

Friday, August 3 – 10am until 8pm
Saturday, August 4 – 10am until 8pm
Sunday, August 5 – 12pm until 6pm


Austin Destination Diamonds wedding bands






Diamonds Direct Austin
11104 Domain Dr.
Austin, TX 78758
(512) 691-995
Get Directions

On Sunday, enjoy brunch bites with Gloria’s Latin Cuisine, and a tequila tasting with Amora Tequila. You can also enter to win a three-night all-inclusive stay at the El Dorado Seaside Suites (provided by!


Jacksonville Destination Diamonds wedding bands






Diamonds Direct Jacksonville
4870 Big Island Dr, Ste 1
Jacksonville, FL 32246
(904) 515-5959
Get Directions

Thanks to their friends at Palm Travel Group, you can enter to win a 3-night stay at the beautiful El Dorado Spa Resorts, by Karisma! Grab your passport! Don’t miss it!


St. Louis Destination Diamonds wedding bands






Diamonds Direct St. Louis
11619 Olive Blvd.
St. Louis, MO 63141
(314) 942-3777
Get Directions

On Friday, enjoy hors d’oevres provided by Maggiano’s (5pm-7pm).

Want to have use make a wedding band idea of your own? Ask about how our Custom Shop can specially create the ring you have in mind.

What is Custom Shop?

Custom Shop is where Novell’s state of the art manufacturing facility brings the independent retail jeweler an easy way to say – “Yes, I can custom make that for you.”

Custom Shop offers 3D printing, so your customers can try on their jewelry before it’s put into production. Here are more Custom Shop capabilities:

• We provide price quotes and CAD renderings within forty-eight hours for customer approval.
• Finished pieces are delivered within three to four weeks.
• Every creation is 100% made in America, so there’s no waiting for your order to arrive from overseas.
• Our domestic manufacturing muscle, with casting facilities, an extensive machine shop, and a skilled hand fabricating staff, gives our authorized retailers a clear path to market advantage.
• Some of our other technologies include casting, mold making, machine fabricating, finishing, setting, jewelry work, restoration, engraving, braiding and plating.

Also keep in mind that almost every Novell wedding band can be made in platinum, palladium or gold. Not sure which is best for you? Here’s a precious metal guide that can help you.