This feature was orginally posted on Novell’s wedding ring blog:
On December 3rd, 2007, Novells press release about choosing platinum for wedding rings earned a top placement in Google News for the keywords — platinum wedding rings. This press release has been optimized for higher search visibility. Placements such as this one have a potential to increase web traffic as well as improve overall rankings in the top search engines. Originally release on November 19th, this item has remained in the top position over many others for over 14 days. Google News chooses what stories to feature based upon relevance (as opposed to paid placements). Novells ad based upon this platinum philosophy simultaneously reached newsstands in Wedding Dresses and The Nest magazines as well.