Novell’s Facebook page for the new Studio Platinum bridal jewelry collection has just surpassed 1,000 Facebook LIKEs. Recently introduced during the progressive jewelry industry initiative The Great American Metal Exchange (GAME), Studio Platinum is comprised of engagement rings and wedding bands that have been designed to be affordable. And in this economy, affordable is very important!

LIKE Studio Platinum on Facebook.

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One of Novell’s latest platinum engagement rings was the winner of a recent Brides Facebook Poll (during the week of September 19, 2011). Featured in the new Studio Platinum collection, SE2543-LC-3/4 is a vintage design single row pave platinum engagement ring pictured with a ¾ carat center diamond. This engagement ring style also has a matching platinum wedding band.

See more platinum engagement rings at Novell’s Studio Platinum website.

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Novell Design Studio has released a brand new QR Code for the new mobile website dedicated to Studio Platinum bridal jewelry. Starting in September 2011, Studio Platinum will be available at select Novell retailers throughout the US. Look for the new Studio Platinum advertisement in Bridal Guide as well!

What is a QR Code?
The Studio Platinum QR Code is a matrix barcode (or two-dimensional code) that is readable by QR scanners, mobile phones with a camera, and apps available to most smart phones. All you have to do is point a designated lens or area usually found on the underside of iPhones, Androids and many other popular smart phone models found on the market today. The Studio Platinum QR Code consists of black modules arranged in a square pattern on white background – it looks like a funky take-off of a UPC scan code. These modules allow the scanner to get more information about the product, go to a designated mobile web page, enter a contest or many other functions the featured brand chooses to highlight. QR codes can be scanned from a magazine, counter signage, posters, billboards and even online.

See more uses for QR Codes at the QRAnywhere blog.

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The Jewelers Vigilance Committee, an organization formed in 1912 to provide education and self-regulation to the jewelry industry, features platinum Novell wedding rings in The Essential Guide to the U.S. Trade in Platinum Jewelry. A trade-oriented publication, this edition of JVC’s Essential Guide explains the Federal Trade Commission’s 2010 amendments to the Platinum Section of the Guides for the Jewelry, Precious Metal and Pewter Industries. It breaks down the revised standards, and clarifies what they mean in practical terms for those who manufacture, promote and sell platinum jewelry.

The Novell rings featured are a set of classic hand-engraved platinum wedding bands, and new platinum styles from the TATU collection.

The Essential Guide also includes legal standards for platinum, glossary of platinum terms, frequently asked questions and two platinum tolerance charts, explaining how to stamp and describe both traditional products and platinum products containing a minimum 500 ppt platinum alloyed with base metal. The JVC website also has plenty of information and tips aimed at consumers.

Download The Essential Guide to the U.S. Trade in Platinum Jewelry.

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MJSA, a leading jewelry industry trade publication, featured news about Novell’s Great American Metal Exchange (GAME) – a special metal trade program designed to put more affordable platinum merchandise into jewelry showcases. The concept behind GAME is simple; qualified retail jewelry stores can trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium. Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!

MJSA Member News

The Great American Metal Exchange. Novell Design Studio in Rahway, New Jersey, is taking a unique approach to getting its line of entry platinum bridal jewelry into retail stores. Novell has developed what it calls the Great American Metal Exchange (GAME). It will offer its Studio Platinum Collection at a significant discount to qualifying retailers (they must be committed to the bridal business), and will take unwanted platinum, palladium, or gold inventory as total or partial payment. Novell’s goal is to stimulate sales of platinum bridal jewelry.

“Right now, retailers are apathetic about platinum, and we’re hoping to get them excited about the category again,” says Novell CEO Bruce Pucciarello. “Given the close relationship between gold and platinum prices right now, we think the time is right.”

Deadline for sending old inventory to Novell is July 1.

Learn more about Novell’s GAME here. And visit GAME on Facebook.

Novell’s GAME has been featured on The Jewelry Weblog, Trans World News, JQIntl.com, The Wedding Ring Blog, Yahoo! News via PRWeb.com, Your Engagement 101 and InStoreMag.com.

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InStoreMag.com, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section.

“Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium.  Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!”

Read more of Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

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Leading online jewelry authority The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange (GAME). The premise of GAME is simple; jewelry stores can exchange precious metals from merchandise that is unwanted, broken or just not selling for a platinum engagement ring collection with a substantial retail value. GAME answers questions that many jewelry stores have in a tough economy – what can retailer do with old jewelry that’s not moving? And how can a jeweler actually increase their inventory without spending a lot of money?

Read Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

GAME has also been featured in Yahoo! News.

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Leading jewelry blog Jewelry Dose Daily features Novell’s latest initiative to put more affordable platinum in fine retail jewelry stores – The Great American Metal Exchange.

“If you’re a fine retail jeweler, you’ll want to check out the new program that seemingly everyone in the jewelry industry is talking about.  Novell Design Studio recently announced the creation of their Great American Metal Exchange (GAME) program which allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection.”

Read the entire post – Novell Design Studio Announces the Creation of the Great American Metal Exchange (GAME) Program, Making Platinum Jewelry Affordable to Retail Jewelers and their Customers.

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It’s that time of the year again for the jewelry industry, and Engagement 101 is so excited for the annual JCK Show in Las Vegas (at Mandalay Bay). The leading wedding blog and website is highlighting the best in bridal jewelry during the weeks leading up to this trade show. In the May 4, 2011 Top Trends of the Week, the lead story is Novell’s Great American Metal Exchange.

NOVELL INTRODUCES NEW STUDIO PLATINUM BRIDAL CLASSICS COLLECTION

Jewelry stores who are looking for a way to get rid of unusable precious metals can now trade in their jewelry via Novell’s Great American Metal Exchange (GAME) program. The program lets jewelers trade in their under-performing, broken or damaged merchandise for Novell’s new Studio Platinum bridal-classics collection. The Studio Platinum collection is perfect for consumers with nouveau-classic taste, and the designs are carefully crafted to be affordable.

Learn more about Novell’s Great American Metal Exchange (GAME).

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One of Novell’s latest platinum wedding band designs is part of Yourengagement101.com’s Royal Wedding Giveaway. To enter the contest, simply cast your vote for your favorite ring in each of the following categories – Classic Cut Engagement Rings, Fancy Cut Engagement Rings, Women’s Wedding Bands, Men’s Wedding Bands, Matching Engagement Ring, Wedding Band Sets, Vintage Engagement Rings, Trendsetting Engagement Rings, and Eco-Friendly Engagement Rings. There are eight categories to vote in, but you can only choose one ring for each category.

Rings from each featured designer or manufacturer were chosen during a rigorous nomination process; a committee of experts narrowed down the selections to just eight per category. Learn more about the 2011 Bridal Jewelry Awards committee, or enter Yourengagement101.com’s Royal Wedding Giveaway today!

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