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Novell’s GAME puts platinum back in jewelry stores.

April 27, 2011  in New Bridal Jewelry / New Engagement Rings / Novell Wedding Band News / Novell's GAME / Platinum / Platinum Engagement Rings / Platinum Jewelry / Platinum Wedding Bands  tagged bridal jewelry / GAME / metal exchange / novell / Platinum by Novell

Novell's Great American Metal Exchange.

Novell Design Studio has created a new metal exchange program to help put affordable platinum bridal jewelry back into qualified jewelry stores. The concept is simple – retailers can send us their unwanted gold, platinum and/or palladium jewelry (without the diamonds – metal only) – and in return we’ll send our new platinum bridal jewelry program.  It is too good to be true and only available for a limited time! GAME is a nationwide metal exchange where all metal will be refined, cast and finished in a single massive order.

Please visit www.novellsgame.com to learn the basics of GAME – the Great American Metal Exchange. A GAME facilitator will be happy to answer all of your questions as well.

Why is GAME so important? It seems that retailers have been restocking less platinum in such a difficult economy, yet consumer interest is still evident. Consumer research tells us that 81% of women about to be engaged want platinum*, while the primary reason consumers purchase something other than platinum is because the product was not available at the store**. The GAME solves this problem and positions jewelry stores to make their customers’ wishes come true, and earn them a more profitable sale in the process.

See GAME’s platinum bridal jewelry on Facebook.

*Conde Nast Bridal Group Wedding Study
** Platinum Guild International’s Mystery Shopping Research

 

Related posts:

  1. Retailers – Engagement 101 features Novell’s GAME. Engagement 101 features Novell’s Great American Metal Exchange in their May 4, 2011 Top Trends of the Week....
  2. Jewelry Dose Daily features Novell’s GAME. Leading jewelry blog Jewelry Dose Daily features Novell’s latest initiative to put more affordable platinum in fine retail jewelry stores – The Great American Metal...
  3. Novell’s GAME featured on InStoreMag.com. InStoreMag.com, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section....
  4. MJSA highlights Novell’s Great American Metal Exchange. MJSA, a leading jewelry industry trade publication, featured news about Novell’s Great American Metal Exchange (GAME) - a special metal trade program designed to put...

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