LuxuryPalladium.com features three of Novell’s classic palladium wedding band designs – L8055-6GC, L1102-8GCC and L1110-7GCC.

Need to know more about palladium. Download Novell groundbreaking brochure – “Choosing the Right Metal for Your Bridal Jewelry.”

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MJSA, a leading jewelry industry trade publication, featured news about Novell’s Great American Metal Exchange (GAME) – a special metal trade program designed to put more affordable platinum merchandise into jewelry showcases. The concept behind GAME is simple; qualified retail jewelry stores can trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium. Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!

MJSA Member News

The Great American Metal Exchange. Novell Design Studio in Rahway, New Jersey, is taking a unique approach to getting its line of entry platinum bridal jewelry into retail stores. Novell has developed what it calls the Great American Metal Exchange (GAME). It will offer its Studio Platinum Collection at a significant discount to qualifying retailers (they must be committed to the bridal business), and will take unwanted platinum, palladium, or gold inventory as total or partial payment. Novell’s goal is to stimulate sales of platinum bridal jewelry.

“Right now, retailers are apathetic about platinum, and we’re hoping to get them excited about the category again,” says Novell CEO Bruce Pucciarello. “Given the close relationship between gold and platinum prices right now, we think the time is right.”

Deadline for sending old inventory to Novell is July 1.

Learn more about Novell’s GAME here. And visit GAME on Facebook.

Novell’s GAME has been featured on The Jewelry Weblog, Trans World News, JQIntl.com, The Wedding Ring Blog, Yahoo! News via PRWeb.com, Your Engagement 101 and InStoreMag.com.

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InStoreMag.com, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section.

“Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium.  Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!”

Read more of Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

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Authorized Novell wedding band retailer Tapper’s Diamonds and Fine Jewelry offers you the opportunity to find the wedding band of your dreams! For just two days only,  you can find stunning, unique and distinctive wedding bands of all shapes, sizes and prices. Leading jewelry designers will be showing off their latest collections of wedding bands – each backed by the legendary Tapper’s Peace of Mind Guarantee. It’s the perfect place and time to do your wedding band shopping.

Be sure to ask Tapper’s about their special financing offer, which is only available during this Ultimate Wedding Band Weekend.  The Ultimate Wedding Band Weekend will be happening on June 25th and June 26th, 2011 at all three Tapper’s locations.

6337 Orchard Lake Road
West Bloomfield, MI 48322
Tel: 248-932-7700

2800 West Big Beaver Road
Troy, MI 48084
Tel: 248-649-2000

27716 Novi Road
Novi, MI 48377
Tel: 248-465-1800

Also be sure to visit Tapper’s on Facebook.

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Your Engagement 101 reported on all the latest jewelry trends while they were at the JCK Show in Las Vegas (Jewelry Fashion Week), but in case you didn’t have time to check out all of the recent blog posts, here’s a quick recap of the biggest trends to come out of the show this year.

One of the highlights is a TATU ring by Novell. TATU rings were initially introduced in stainless steel, but now many styles can be created in Argentium Sterling Silver, palladium and more. Ask a Novell wedding band retailer in your area for more information.

Read Top 14 Bridal Jewelry Trends from Jewelry Fashion Week.

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Novell was recently featured in Behind the Scenes with Engagement 101 TV, a yearly feature brought to you by Your Engagement 101. Filmed at  JCK’s Jewelry Fashion Week (an annual trade show), Your Engagement 101 covers everything from red carpet events to interviews with jewelry designers, and their cameras were literally everywhere. New episodes will premiere later this summer, but you can check out some previews at Behind the Scenes with Engagement 101 TV right now.

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Leading jewelry blog Jewelry Dose Daily features Novell’s latest initiative to put more affordable platinum in fine retail jewelry stores – The Great American Metal Exchange.

“If you’re a fine retail jeweler, you’ll want to check out the new program that seemingly everyone in the jewelry industry is talking about.  Novell Design Studio recently announced the creation of their Great American Metal Exchange (GAME) program which allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection.”

Read the entire post – Novell Design Studio Announces the Creation of the Great American Metal Exchange (GAME) Program, Making Platinum Jewelry Affordable to Retail Jewelers and their Customers.

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Novell Design Studio has created a new metal exchange program to help put affordable platinum bridal jewelry back into qualified jewelry stores. The concept is simple – retailers can send us their unwanted gold, platinum and/or palladium jewelry (without the diamonds – metal only) – and in return we’ll send our new platinum bridal jewelry program.  It is too good to be true and only available for a limited time! GAME is a nationwide metal exchange where all metal will be refined, cast and finished in a single massive order.

Please visit www.novellsgame.com to learn the basics of GAME – the Great American Metal Exchange. A GAME facilitator will be happy to answer all of your questions as well.

Why is GAME so important? It seems that retailers have been restocking less platinum in such a difficult economy, yet consumer interest is still evident. Consumer research tells us that 81% of women about to be engaged want platinum*, while the primary reason consumers purchase something other than platinum is because the product was not available at the store**. The GAME solves this problem and positions jewelry stores to make their customers’ wishes come true, and earn them a more profitable sale in the process.

See GAME’s platinum bridal jewelry on Facebook.

*Conde Nast Bridal Group Wedding Study
** Platinum Guild International’s Mystery Shopping Research

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Authorized Novell wedding band retailer Diamonds Direct (Raleigh, North Carolina location) is having their Spring Designer Extravaganza from April 15th through April 17th, 2011! More than a dozen top designers – including Novell – will be showcasing their exception jewelry.

In addition to seeing all the latest wedding bands, engagement rings, pendants, bracelets, earrings and just about any jewelry style you can thing of, cocktails and hors d’oeuvres will be provided on Friday night by Fleming’s Steakhouse (from 5pm to 8pm).

Diamonds Direct
4401 Glenwood Avenue
Raleigh, NC 27612
www.diamondsdirectcrabtree.com

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The December 2010 issue of Elle featured classic platinum engraved wedding bands NQP157-6GPCX and P1800-4LC. Platinum is the premium metal for wedding bands and jewelry in general. Platinum wedding bands wear very well and can potentially stand the test of time, so you can literally pass your ring to future generations.

Learn more about platinum.

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