Novell Wedding Band News

Wedding band news from American wedding band manufacturer Novell.


Getting Married Soon in Boston? Visit Freedman Jewelers!

Novell wedding bands at Freedman Jewelers

Wedding season is quickly approaching. In fact, many brides and grooms have weddings happening right now! If you are about to be married, or even newly engaged, and live in the Boston area, be sure to visit Freedman Jewelers during their 14th annual wedding band event (March 17 – 29, 2016).

For a limited time only, Freedman Jewelers will feature an expanded selection of Novell wedding bands, so be sure to take advantage. Whether it’s a new style or classic design, almost all Novell rings can be made in platinum, palladium or gold. See a ring that needs or to wider? Or not as wide? No problem. If you want to make a change – all you have to do is ask!

Don’t miss out! Here are Freedman Jewelers’ extended hours:

Thursday March 17: 9:30am-8pm
Friday March 18: 9:30am-5:30pm
Saturday March 19: 9:30am-5pm
Monday March 21 – Wednesday March 23: 9:30am-5:30pm
Thursday March 24 9:30am-8pm
Friday March 25: 9:30am-5:30pm
Saturday March 26: 9:30am-5pm

Are you going? Let them know via Facebook.


Novell Wedding Bands This Weekend at Diamonds Direct Austin

DIamond Direct in Austin, Texas

This weekend! Austin area brides and grooms-to-be can browse all of Novell’s bestselling wedding bands at the Diamonds Direct 2nd Annual Jewelry Showcase. Saturday evening shoppers will be treated to hors d’oeuvres and cocktails provided by McCormick and Schmick’s (from 5-7PM). This special wedding jewelry event takes place on Friday, April 11 (10AM – 8PM), Saturday, April 12 (10AM – 8PM) and Sunday, April 13 (12 – 6PM).

Diamonds Direct Austin
11104 Domain Drive
Austin, TX, 78758
(512) 691-9950


America: Accept Nothing Less than Great!

Customer service in America

As a society, we sometimes forget that what our money pays for – whether it be a service, product or experience – should always meet our expectations. In fact, our expectations should often be exceeded. For nearly twenty-five years, Novell has built its reputation by creating quality hand-crafted wedding bands that are made in America. The outstanding quality of our wedding bands and customer service s have been setting Novell apart from other “cookie cutter” companies in the industry, and we continue to raise the bar every day. In theory, our customers are only getting married once, and the wedding bands that they buy are a constant reminder of that day, so it should be an outstanding product. A commitment to quality is also why Novell has been dedicated to educating future brides and grooms about platinum. Platinum is the premium metal for bridal jewelry; it is naturally white and holds your diamond secure. Whether you choose platinum, palladium or gold for your wedding band, be sure to educate yourself about all of the metals and make the choice that is right for you.

Platinum wedding bands

Why Accept or Provide Something Less than Great?

If providing or receiving a great customer experience is a priority, then please read  The Settlers: Why We Should Stop Accepting Anything Less Than Great Product. The article illustrates how we as consumers sometimes settle for less than great, and also how sometimes service providers do the same to just get by. It’s sad but true.


Novell – Made in America!

Novell wedding band factory workers.

 

All Novell Design Studio wedding bands are made one at a time by individual craftsmen. Our designs are not mass produced using a cold, sterile manufacturing assembly line, nor is anything created in an overseas facility. These images are from our East Coast factory. Sometimes a dozen people have had a hand in making your wedding band as perfect as it can be!


Wedding Band Ideas: Example of Novell’s Customization

What is a wedding ring? Well, it is round. It goes on your finger. And it’s plain and boring. Wait! Not exactly!

Novell specializes in making changes to our designs, so that our customers can get exactly what they want. Whether it is created in platinum, palladium or gold, and with or without diamonds and gemstones, a Novell wedding band is a special one-of-a-kind creation. Your ring is not pulled from a shelf. Instead, it is created in your size, your desired width and in the metal you choose. On a budget? No problem. Novell wedding rings can be created in various weights as well. Why settle for a cheap alternative metal wedding band that can’t be sized?

Need proof? Then check this out!

Novell wedding band

A customer for one of our Texas retailers asked if we could channel set diamonds across the top of one of our engraved designs. Our answer? Of course we can! Customization is Novell’s specialty! And our wedding bands are made in America. All special orders are fulfilled in about two weeks, so don’t be afraid to ask for exactly what you want.


Novell Featured on Made in America Movement Website!

Novell has always been a made in America bridal jewelry company. From our humble beginnings in 1986, all of our precious metal wedding bands and engagement rings have been individually created at our facility. And to help celebrate how proud we are that our manufacturing has been able to stay in America in such a tough economy, while more and more jewelry companies are importing cheaper (and in many cases INFERIOR) products, Novell has become a highlighted company on the Made in America Movement website.

Made in America

 [ccgallery id=”8″]


Novell’s GAME featured on InStoreMag.com.

Platinum ring

InStoreMag.com, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section.

“Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium.  Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!”

Read more of Novell’s GAME Puts Affordable Platinum in Jewelry Stores.


Tapper’s Ultimate Wedding Band Weekend (featuring Novell).

Tapper's Ultimate Wedding Band Weekend

Authorized Novell wedding band retailer Tapper’s Diamonds and Fine Jewelry offers you the opportunity to find the wedding band of your dreams! For just two days only,  you can find stunning, unique and distinctive wedding bands of all shapes, sizes and prices. Leading jewelry designers will be showing off their latest collections of wedding bands – each backed by the legendary Tapper’s Peace of Mind Guarantee. It’s the perfect place and time to do your wedding band shopping.

Be sure to ask Tapper’s about their special financing offer, which is only available during this Ultimate Wedding Band Weekend.  The Ultimate Wedding Band Weekend will be happening on June 25th and June 26th, 2011 at all three Tapper’s locations.

6337 Orchard Lake Road
West Bloomfield, MI 48322
Tel: 248-932-7700

2800 West Big Beaver Road
Troy, MI 48084
Tel: 248-649-2000

27716 Novi Road
Novi, MI 48377
Tel: 248-465-1800

Also be sure to visit Tapper’s on Facebook.


TATU ring featured on Your Engagement 101.

TATU ring

Your Engagement 101 reported on all the latest jewelry trends while they were at the JCK Show in Las Vegas (Jewelry Fashion Week), but in case you didn’t have time to check out all of the recent blog posts, here’s a quick recap of the biggest trends to come out of the show this year.

One of the highlights is a TATU ring by Novell. TATU rings were initially introduced in stainless steel, but now many styles can be created in Argentium Sterling Silver, palladium and more. Ask a Novell wedding band retailer in your area for more information.

Read Top 14 Bridal Jewelry Trends from Jewelry Fashion Week.


See Novell in Behind the Scenes with Engagement 101 TV.

Behind the Scenes with Engagement 101 TV

Novell was recently featured in Behind the Scenes with Engagement 101 TV, a yearly feature brought to you by Your Engagement 101. Filmed at  JCK’s Jewelry Fashion Week (an annual trade show), Your Engagement 101 covers everything from red carpet events to interviews with jewelry designers, and their cameras were literally everywhere. New episodes will premiere later this summer, but you can check out some previews at Behind the Scenes with Engagement 101 TV right now.


See Novell at Diamonds Direct in Raleigh.

Diamonds Direct Raleigh

Authorized Novell wedding band retailer Diamonds Direct (Raleigh, North Carolina location) is having their Spring Designer Extravaganza from April 15th through April 17th, 2011! More than a dozen top designers – including Novell – will be showcasing their exception jewelry.

In addition to seeing all the latest wedding bands, engagement rings, pendants, bracelets, earrings and just about any jewelry style you can thing of, cocktails and hors d’oeuvres will be provided on Friday night by Fleming’s Steakhouse (from 5pm to 8pm).

Diamonds Direct
4401 Glenwood Avenue
Raleigh, NC 27612
www.diamondsdirectcrabtree.com


Classic platinum engraved wedding bands in Elle.

Platinum engraved wedding bands.

The December 2010 issue of Elle featured classic platinum engraved wedding bands NQP157-6GPCX and P1800-4LC. Platinum is the premium metal for wedding bands and jewelry in general. Platinum wedding bands wear very well and can potentially stand the test of time, so you can literally pass your ring to future generations.

Learn more about platinum.


Novell wedding bands at Charleston Alexander jewelry event!

Charles Alexander Diamond Importers

Charleston Alexander Diamond Importers is hosting the biggest diamond, diamond studs, wedding bands and finished jewelry event of the year! One of the best jewelry retailers in the Mid-Atlantic region is offering 20% – 50% off during this three day trunk show. View over 30 jewelry designers in the Charleston Alexander showrooms – including Novell wedding bands!

Charleston Alexander features the largest selection of diamonds and bridal designs on the East Coast. The upcoming designer trunk show will showcase over 1,000 pairs of diamond studs, over 2,000 settings for wedding bands, and over 3,000 loose certified diamonds.

Locations:
7845 Wisconsin Ave, Bethesda MD
5924 Leesburg Pike, Falls Church, VA

Dates:
Friday December 3, 10am to 10pm
Saturday December 4, 10am to 10pm
Sunday December 5, 10am to 6pm

Additional event details are available online:
www.wherethediamondsare.com/events/trunk-show


See Novell wedding bands and rings on Momentville.com

Wedding website.

Momentville.com, a free wedding website where couples can create and easily share pages about their upcoming ceremony on Facebook, Twitter and more, features wedding bands and TATU stainless steel rings by Novell. Novell’s Momentville.com profile also includes platinum wedding band styles specially designed to be affordable.

Visit Novell’s wedding band portfolio on Momentville.com.

Free Wedding Websites


Kansas City jewelry store Tivol adds Novell wedding bands to website.

 

Kansas City jewelry store – and authorized Novell wedding band retailer – Tivol now features Novell wedding bands on their website. Tivol is a relatively new customer that carries a great selection of classic designs and newer wedding band styles.

More about Tivol:

In 1910, Charles Tivol opened a jewelry shop in downtown Kansas City. Perched on a bench, he carefully crafted each piece of jewelry and set a timeless standard for enduring workmanship and style.Charles also handed down his unrelenting passion for quality. His son Harold began working in the store as a boy and now serves as chairman of the company. Under Harold’s leadership, a second store was opened in 1951 on the Country Club Plaza. Soon, it was outselling the downtown store, and the two later merged.

Nearly a century after its doors opened, Tivol‘s tradition continues with its third generation. Under the leadership of Harold’s daughter Cathy, Tivol has continued to flourish. A second location was opened in 1994 in Johnson County’s Hawthorne Plaza. Tivol added a third location in 2006 at Briarcliff Village in the heart of the Northland.

Now that the business has attained the 100-year mark, Tivol is going stronger than ever, maintaining our tradition of offering the world’s most beautiful jewelry and timepieces in a variety of price ranges.

Cute fact – Every dog who visits the Tivol Doggie Bar on the Country Club Plaza can be seen live online! See Spot. See Spot run. See Spot online via the Tivol Doggie Cam.


Bridal events at Diamonds Direct USA in November and December.

Visit Diamonds Direct for their bridal events in November and December.

Authorized Novell wedding band retailer Diamonds Direct USA will be featuring Novell wedding bands at the upcoming bridal events to be held at all of their locations. Be sure to ask about how Novell can make your wedding band wider, narrower, in different metals (platinum, palladium or gold), with different finishes and more. With Novell and Diamonds Direct USA, you don’t always just have to settle for what you see in the jewelry showcase!

Bridal event dates and locations
Diamonds Direct USA of Alabama (Directions)
2800 Cahaba Village Plaza – Suite 150
Birmingham, AL 35243-5939
Telephone #: 205-972-8994

Date: Friday – November 12, 2010
Saturday – November 13, 2010
Sunday – November 14, 2010

Diamonds Direct USA (Directions)
4521 Sharon Road – Suite 101
Charlotte, NC 28201
Telephone: 704-532-9041

Date: Friday – November 19, 2010
Saturday – November 20, 2010
Sunday – November 21, 2010

Diamond Direct USA of Raleigh (Directions)
4401 Glenwood Avenue
Raleigh, NC 27612
Telephone: 919-571-2881

Date: Friday – December 2, 2010
Saturday – December 3, 2010
Sunday – December 4, 2010

More about Diamonds Direct USA
In 1995, Diamonds Direct USA was founded on a philosophy that included setting the standard of quality, excellence, value, selection and education within the jewelry industry. As a direct diamond importer from their Israeli-based cutting facility, Diamonds Direct offers one of the largest selections of GIA and EGL certified diamonds in the Southeast. Diamonds Direct’s selection of loose diamonds are complimented by an extensive collection of designer engagement rings, wedding bands, diamond fashion jewelry, and beautiful sapphire, ruby, emerald, and pearl jewelry as well. Regardless if you are looking for a one carat solitaire or a five carat fancy yellow diamond, the most prominent jeweler in North Carolina and Alabama is Diamonds Direct.

Visit the Diamonds Direct USA jewelry website.


Join Novell wedding bands on Facebook.

This is just a reminder that Novell has a Facebook page. Please feel free to join us – or “like” our page – to keep up with new products, upcoming Facebook-online promotions and much more. One of the highlights is the Novell video that demonstrates our customization capabilities. Take a peek, and share with your significant other!

Novell Facebook page.Facebook logo - visit the Novell Facebook page.


For Novell wedding band retailers – WhereToGetEngaged.com.

WhereToGetEngaged.com 

A note from Novell’s Marketing Director Rick Mulholland:

Novell has recently added a profile to a great up-and-coming bridal website – WhereToGetEngaged.com. I am a big fan of this website as it is much less cluttered than TheKnot.com or Brides.com, and they really seem to understand what an advertisers needs are as far as tools for social networking. I have added the top wedding bands that Novell will be promoting over the next year. The latest and greatest Novell products, such as TATU wedding bands and our new bridal jewelry collection, will also be added in the near future as well. One nice feature is that retailers can also create a profile, link to Novell as a vendor, and even have the ability to highlight products that are for sale. For these reasons, I encourage every one of Novell’s referred retailers to link to us on WhereToGetEngaged.com, as well as our Facebook page, too.

Here are the links:

Novell on WhereToGetEngaged.com – http://www.wheretogetengaged.com/m22005-Novell-Design-Studio.html  

Novell on Facebook – http://www.facebook.com/pages/Novell-Design-Studio/45691939078  

Retailers needing more information can go right here – http://www.wheretogetengaged.com/frontpage/referral/22005

WhereToGetEngaged


Affordable platinum wedding bands on popular wedding website.

Novell Design Studio, an American wedding band manufacturer that specializes in both customization and platinum design, introduces its latest entry level platinum wedding bands on WhereToGetEngaged.com. Entry level platinum wedding bands are best defined as being styles that are affordable yet have all the superior benefits of platinum. For many years, Novell has emphasized platinum as being the superior metal for jewelry that literally can last a lifetime.

What is WhereToGetEngaged.com?
WhereToGetEngaged.com is an engagement and wedding social network which provides men with a powerful resource for the engagement planning process and connects brides-to-be with local wedding vendors and the finest ring manufacturers. Novell recently added a video illustrating its customization capabilities, images of popular wedding band designs and a link to the company Facebook page to their WhereToGetEngaged.com profile.

Platinum wedding bands by Novell (entry level).

Jewelry manufacturers and retail jewelry stores can join the WhereToGetEngaged.com wedding planning community by following this link:
WhereToGetEngaged


Wedding bands in the Jewelry Made in America section of The Jewelry Book.

Novell wedding bands.

The Winter 2010 issue of The Jewelry Book featured new Novell engagement rings and wedding bands in a special section dedicated to the Jewelry Made in America initiative.

See the latest edition of The Jewelry Book online.


See Novell at Weddings and Honeymoons’ Online Bridal Expo.

Novell wedding bands featured at an online bridal expo.

This weekend, a video and free brochure download about choosing the right metal for wedding bands, engagement rings and bridal jewelry will be made available at Weddings and Honeymoons’ Online Bridal Expo. This unique virtual event will be online May 1 and May 2nd from 11am until 3pm EST. At Novell’s virtual bridal booth, consumers can view specially created video brochures featuring the company’s best selling wedding band and bridal jewelry designs. Registration for this online event is free, and all you need is a computer with broadband access, the ability to view Flash animation and Internet Explorer.

Sign up for Weddings and Honeymoons’ Online Bridal Expo.

Online bridal expo - May 1 and May 2, 2010.


Novell attended The Smart Jewelry Show (in Chicago).

Well, our trip to The Smart Jewelry Show in Chicago is over!

As an exhibitor, the plus of the show is that the experience is very different from the usual trade shows, and due to the unique “bells and whistles” that are offered, the mentality of the show visitor seems to be more refreshed. I took some time to attend a seminar or two, and saw that the fellow attendees were really into the subject matter. All in all, I can say that exhibiting at The Smart Jewelry Show was a little bit like going to Jewelry School.

See what Novell was showing at The Smart Jewelry Show.


Novell wedding bands at The Smart Jewelry Show.

Novell and Wright and Lato can be seen during The Smart Jewelry Show at booth 1813. The Smart Jewelry Show takes place from April 24th – April 25th. Retailers attending this industry-only event are welcome to stop by and see what’s new and upcoming. Jewelry stores should also ask Novell’s Marketing Director how they can earn even greater visibility online. See you there!

See what Novell will be showing at The Smart Jewelry Show.


Affordable platinum wedding band included in National Jeweler.

The March 2010 edition of National Jeweler featured Novell wedding band style P1912-6G. The article focuses on how jewelry manufacturers are maintaining their platinum sales in this challenging economy.

Platinum wedding ring by Novell

Download the National Jeweler article about platinum (with links to Novell wedding bands). Or read the entire article online via the National Jeweler website.


New platinum wedding bands added to Novell website.

Recently added to Novell’s wedding band website are several new platinum wedding bands that are designed to be affordable.

Platinum is a naturally white metal that can potentially last the test of time. A platinum wedding band or engagement ring can literally become a piece of heirloom jewelry that can remain in your family for generations. When you scratch platinum, you don’t really remove much metal, so you can have your platinum wedding bands refinished to look like new over and over. Keep in mind that nearly all jewelry will show signs of wear and tear over time in some manner.

Platinum wedding band with diamonds P1909-5GC

Platinum wedding band with diamonds P1909-5GC

 

Platinum wedding band with diamonds P1910-5GC

Platinum wedding band with diamonds P1911-5GC

Platinum wedding band P1912-6G

Platinum wedding band P1912-6G

Platinum wedding band P1913-6G

Platinum wedding band P1913-6G

Platinum wedding band P1914-6G

Platinum wedding band P1914-6G

Platinum wedding band P1915-6G

Platinum wedding band P1915-6G

Platinum wedding band P1917-6G

Platinum wedding band P1917-6G

Platinum wedding band P1919-6G

Platinum wedding band P1919-6G

Platinum wedding band P1920-6G

Platinum wedding band P1920-6G


Wedding bands with rounded edges featured on MarthaStewartWeddings.com.

MarthaStewartWeddings.com featured N’Oval wedding bands by Novell. N’Oval wedding bands are Novell’s answer to the plain band, but with a twist. All edges are rounded on each side for a natural and more comfortable fit.

From MarthaStewartWeddings.com:
Pass the Rings, Please

“Here’s a touching ritual you can add to your wedding day. Pass a length of ribbon through the rows, and during the ceremony, have your rings threaded along the ribbon by your guests so each can bless the marriage before you slip them on. Rings by Novell.”

MarthaStewartWeddings.com features wedding bands


Platinum wedding bands featured in new video.

Some of Novell’s highly publicized platinum wedding bands are featured in a snazzy new video created by Platinum Guild International.

Platinum really is the premium metal for wedding bands, engagement rings and jewelry in general. Platinum is strong and durable, so a diamond set in platinum is secure; it really is a great way to protect your diamond investment. You may have to pay a little more for platinum now, but you literally get a piece of jewelry that will last a lifetime.

Novell’s brand new platinum video is also available on YouTube.com.


LA Times highlights new platinum engagement ring.

New engagement ring featured in LA Times.

New engagement ring featured in LA Times.

On January 6th, 10th and 11th 2010, LA Times included several ads featuring one of Novell’s upcoming platinum engagement ring styles. Novell is extremely excited about the preview press we have been able to receive from LA Times and look forward to launching the new bridal line in the very near future. While newspaper circulation overall is suffering in the United States, longstanding titles such as the LA Times, NY Times and Wall Street Journal still have their solid audience. In particular, special Sunday supplements dedicated to weddings and events like The Academy Awards perform extremely well. The Los Angeles area can also be considered a region of trendsetting consumers, so it makes complete sense that new products should be presented to future brides and grooms in this valuable area.  This platinum engagement ring will soon be available through an authorized Novell retailer. Please contact one for all pricing and manufacturing options.

Download the January 6th placement to present to a jeweler.
Download the January 10th placement to present to a jeweler.
Download the January 11th placement to present to a jeweler.


Wedding band video shows Novell’s customization abilities.

This item was originally included in our Novell News section on www.novelldesignstudio.com.

Novell Design Studio, an American wedding band and bridal jewelry manufacturer with over 22 years in the jewelry industry, is proud to announce the launch of its latest online video brochure. This brand new video illustrates Novell’s unique customization capabilities with several wedding band morphing segments set to original music. Any average consumer looking to purchase a wedding band can learn about what makes Novell different from nearly all other manufacturers; the ability to make almost all of their wedding band designs wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Why settle for ordinary, when only the best American-made wedding bands and bridal jewelry should do?


Platinum engagement ring in Glamour.

The December 2009 edition of Glamour highlighted Novell’s new platinum engagement ring style E2485-LC (pictured with a 3mm platinum wedding band). This design is part of Novell’s upcoming line of new platinum bridal jewelry, and has also been featured in JQ, LA Times, In Style and on PreciousPlatinum.com.

Platinum engagement ring as featured in Glamour magazine.

Platinum engagement ring as featured in Glamour magazine.


New platinum engagement rings and ladies wedding bands.

Novell is proud to preview selections from our upcoming bridal line. These featured engagement rings and ladies’ wedding bands are pictured in all platinum, but can also be specially created in palladium or gold as well. And like all Novell wedding band products, all styles in the new bridal collection are Made in America. Individual images with product details will soon be added to Novell’s consumer wedding band website and also to our retailer business-to-business section for 24 hour pricing availability and online ordering. Stay tuned!

Coming soon from Novell - new engagement rings and ladies' wedding bands.

Coming soon from Novell - new engagement rings and ladies' wedding bands.


Novell wedding bands presents The Jewelry Book.

Novell Design Studio, an American wedding band manufacturer that specializes in wedding band customization, is proud to present the latest digital edition of The Jewelry Book. Both consumers and retailers can learn about a wide variety of jewelry designers and manufacturers that are either well established within or relatively new to the jewelry industry. The Jewelry Book also includes interesting articles about such topics as why platinum is a top seller for bridal jewelry, and the new “Jewelry Made in America” initiative.

Enjoy the digital edition of The Jewelry Book. Readers can also download a PDF version to print out images, articles and other information that may be helpful when shopping for jewelry.

Read the digital version of The Jewelry Book, or download a PDF version.

Read the digital version of The Jewelry Book, or download a PDF version.


Choosing the right metal for your wedding band or wedding ring.

Today, there is a lot of confusing information about the metals that are commonly used for wedding bands and wedding rings – platinum, palladium, gold, tungsten and titanium. For this reason, Novell created a special PDF brochure and accompanying video (see below).

Choosing the Right Metal for Your Bridal Jewelry is designed to help the average consumer decide which metal will be the best choice for their wedding or engagement ring, as these rings are not only a symbol of love and celebration, but can also be assets to be treasured in the years ahead. This video’s soundtrack features “Center of My Heart,” a selection from composer Paul Schwartz’s latest album – State of Grace III. From modern pulsing rhythmic tracks to small acoustic ensembles and broadly orchestrated numbers, State of Grace III features a wide range of musical styles to mirror Novell’s ample array of wedding ring styles.

Almost all Novell wedding rings can be specially created wider, narrower, and in platinum, palladium or gold. Visit www.novelldesignstudio.com for more information.


New video shows wedding band customization.

Novell Design Studio, an American wedding band and bridal jewelry manufacturer with over 22 years in the jewelry industry, is proud to announce the launch of its latest online video brochure. This brand new video illustrates Novell’s unique customization capabilities with several wedding band morphing segments which are set to original music. Any average consumer looking to purchase a wedding band can learn about what makes Novell different from nearly all other manufacturers; the ability to make almost all of their wedding band designs wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Why settle for ordinary, when only the best American-made wedding bands and bridal jewelry should do?


Brand New Wedding Band Blog Hits 145th Post.

This article was originally featured on TransWorldNews.com:

American wedding band manufacturer uses a blogging platform to increase outreach to potential consumers.

Novell Design Studio, a leading American wedding band manufacturer that specializes in product customization, has recently launched a blog component to its main domain – www.novelldesignstudio.com. The new blog will highlight Novell’s appearances in the press, general company philosophy, education about the metals commonly available for wedding bands, authorized Novell retailers, and much more. Still in its infancy stage, Novell’s wedding band blog should be fully updated within a few weeks.

The Question is – Why a Wedding Band Blog?
“A blog is a great way to engage your potential customer in a different way other than with just a run-of-the-mill website or ordinary advertising,” reports Novell Marketing Director Rick Mulholland. “ I can use it to quickly highlight a recent news item, new wedding band and bridal jewelry products, or even one of our retailer’s upcoming events. Blogging is simply an efficient way to get the ‘word out,’ and I welcome visitors to make comments of any kind. Without initiating open conversation, we’re just another company that’s trying to preach our message. Novell’s wedding band blog component is also the very first step in a new approach to Internet marketing that will be unique to the jewelry industry. I am very excited about the future.”

Visit Novell’s new wedding band blog at www.novelldesignstudio.com/blog/.

More about Novell Wedding Bands
Novell Design Studio prides itself on continually bringing innovation to the bridal jewelry industry. The company currently specializes in customizing its designs to suit individuals’ particular needs, tastes and diverse lifestyles. Since no consumer should just have to settle for what is on the shelf, Novell can specially create almost all of their wedding band styles in many variations – wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Novell wedding bands sold at over 1,000 authorized retailers nationwide. Visit www.novelldesignstudio.com to find the jewelry store in your area.


Brand new engagement ring featured in LA Times.

American wedding band manufacturer Novell Design Studio will soon be releasing a brand new line of platinum bridal jewelry. Platinum is the metal that can last a lifetime, so your engagement ring or wedding band can stand the test of time. Novell firmly believes that platinum is the best metal choice for your wedding band and engagement ring. To learn about the benefits of all metals commonly used in the jewelry industry, please download “Choosing the Ring Metal for Your Bridal Jewelry.”

One of Novell’s new platinum engagement rings makes its debut to the general public in the September 9, 2009 edition of the LA Times. The style also recently appeared to the trade in JQ Magazine as well. Our new line of platinum bridal jewelry should be readily available to most Novell retailers by 2010. We hope you are as excited as we are about our latest jewelry styles.

If you are a consumer looking for more information about Novell’s upcoming platinum bridal jewelry line, please have an authorized retailer contact us on your behalf. They will be happy to obtain all pricing and manufacturing options.

View more details about the featured platinum engagement ring.

Novell’s new platinum engagement ring is also highlighted on PreciousPlatinum.com.

New platinum engagement ring makes its debut in LA Times. Platinum lasts a lifetime.

New platinum engagement ring makes its debut in LA Times. Platinum lasts a lifetime.

Download the LA Times special advertisement to present to a jeweler.


Platinum wedding bands featured in Allure.

Back in June 2009, Allure magazine featured Novell platinum wedding band styles NQP157-6GPCX and P1800-4LC. These rings were given away to four sets of engaged couples for  Platinum Guild’s 2009 Platinum Proposal Contest.

Engraved platinum wedding bands featured in Allure Magazine.

Engraved platinum wedding bands featured in Allure Magazine.


MJSA features promotion of a new wedding song.

This article was originally posted on Novell’s wedding ring blog:

The October 2009 issue of MJSA Journal highlights Novell’s promotion of a new wedding song by folk-pop artist Jacqui Naylor. “Celebrate Early and Often” is featured in the Inspired Thinking-Success Strategies column:

To help raise Internet awareness of Rahway, New Jersey–based Novell as a bridal brand, the company’s marketing director Rick Mulholland turned to music. Instead of competing head-to head with other jewelry manufacturers and e-tailers populating search engine results with key jewelry terms such as “wedding bands” and “engagement rings,” Mulholland decided to promote the song “Celebrate Early and Often” by Jacqui Naylor. It’s featured on Novell’s website as a perfect wedding song for couples looking for something a little non-traditional and unique.

“We really needed a way to stand out to consumers that are planning their weddings, and to do so without spending any money,” says Mulholland. “Thanks to our online press releases (www.novelldesignstudio.com/new_wedding_song.php), I was able to earn high-ranking organic search engine results.”

“People looking for song ideas may not have purchased their wedding bands yet. So if they come across the song on our website, there’s a good chance that they’ll be curious about Novell’s prod¬ucts and start to look around.”

And Mulholland’s prediction has proven itself: He reports that web traf¬fic spiked earlier this year to the tune of about 20,000 unique visitors reading the press releases and/or visiting the webpage featuring the song, with “a nice overall click-through.” And that’s music to Novell’s ears.

Please visit www.novelldesignstudio.com/newweddingsong.php to hear a sample and download “Celebrate Early and Often.”

MJSA featured an article about a new wedding song for a new wedding generation.

MJSA featured an article about a new wedding song for a new wedding generation.

Learn more about the album  You Don’t Know Jacq.


New wedding bands added to Novell’s website.

Novell has recently added eleven new wedding band images to NovellDesignStudio.com:

Learn more about Argentium Sterling Silver.

View all wedding rings in Novell’s Max Squared Collection.

For pricing and manufacturing inquiries, please contact an authorized Novell retailer in your area. And keep up to date with everything that’s new from Novell by visiting the Novell News section on NovellDesignStudio.com.


Novell and The Jewelry Book start the “Jewelry Made in America” initiative.

American wedding ring manufacturer Novell Design Studio, in co-operation with jewelry industry trade publication The Jewelry Book, announces a new and forward-thinking initiative – “Jewelry Made in America.” The focus of “Jewelry Made in America” is to help promote designers and manufacturers that can proudly claim that their products are fabricated in the United States, and not imported as finished goods from abroad.

Read more in “The ‘Jewelry Made in America’ Initiative.”


Online news resource highlights Novell wedding bands.

Trans World News, an online news and social community, recently featured Novell Design Studio in one of its company profiles. The article’s headline was recently included in Google News under the keywords “wedding rings,” and it links to all of Novell’s wedding band and wedding ring online news stories, website and more.

Read about Novell wedding bands on Trans World News.