Novell Wedding Bands This Weekend at Diamonds Direct Austin

DIamond Direct in Austin, Texas

This weekend! Austin area brides and grooms-to-be can browse all of Novell’s bestselling wedding bands at the Diamonds Direct 2nd Annual Jewelry Showcase. Saturday evening shoppers will be treated to hors d’oeuvres and cocktails provided by McCormick and Schmick’s (from 5-7PM). This special wedding jewelry event takes place on Friday, April 11 (10AM – 8PM), Saturday, April 12 (10AM – 8PM) and Sunday, April 13 (12 – 6PM).

Diamonds Direct Austin
11104 Domain Drive
Austin, TX, 78758
(512) 691-9950

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America: Accept Nothing Less than Great!

Customer service in America

As a society, we sometimes forget that what our money pays for – whether it be a service, product or experience – should always meet our expectations. In fact, our expectations should often be exceeded. For nearly twenty-five years, Novell has built its reputation by creating quality hand-crafted wedding bands that are made in America. The outstanding quality of our wedding bands and customer service s have been setting Novell apart from other “cookie cutter” companies in the industry, and we continue to raise the bar every day. In theory, our customers are only getting married once, and the wedding bands that they buy are a constant reminder of that day, so it should be an outstanding product. A commitment to quality is also why Novell has been dedicated to educating future brides and grooms about platinum. Platinum is the premium metal for bridal jewelry; it is naturally white and holds your diamond secure. Whether you choose platinum, palladium or gold for your wedding band, be sure to educate yourself about all of the metals and make the choice that is right for you.

Platinum wedding bands

Why Accept or Provide Something Less than Great?

If providing or receiving a great customer experience is a priority, then please read  The Settlers: Why We Should Stop Accepting Anything Less Than Great Product. The article illustrates how we as consumers sometimes settle for less than great, and also how sometimes service providers do the same to just get by. It’s sad but true.

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Novell – Made in America!

Novell wedding band factory workers.


All Novell Design Studio wedding bands are made one at a time by individual craftsmen. Our designs are not mass produced using a cold, sterile manufacturing assembly line, nor is anything created in an overseas facility. These images are from our East Coast factory. Sometimes a dozen people have had a hand in making your wedding band as perfect as it can be!

Example of Novell’s customization…

What is a wedding ring? Well, it is round. It goes on your finger. And it’s plain and boring. Wait! Not exactly!

Novell specializes in making changes to our designs, so that our customers can get exactly what they want. Whether it is created in platinum, palladium or gold, and with or without diamonds and gemstones, a Novell wedding band is a special one-of-a-kind creation. Your ring is not pulled from a shelf. Instead, it is created in your size, your desired width and in the metal you choose. On a budget? No problem. Novell wedding rings can be created in various weights as well. Why settle for a cheap alternative metal wedding band that can’t be sized?

Need proof? Then check this out!

Novell wedding band

A customer for one of our Texas retailers asked if we could channel set diamonds across the top of one of our engraved designs. Our answer? Of course we can! Customization is Novell’s specialty! And our wedding bands are made in America. All special orders are fulfilled in about two weeks, so don’t be afraid to ask for exactly what you want.

Novell Featured on Made in America Movement Website!

Novell has always been a made in America bridal jewelry company. From our humble beginnings in 1986, all of our precious metal wedding bands and engagement rings have been individually created at our facility. And to help celebrate how proud we are that our manufacturing has been able to stay in America in such a tough economy, while more and more jewelry companies are importing cheaper (and in many cases INFERIOR) products, Novell has become a highlighted company on the Made in America Movement website.

Made in America


Luxury Palladium highlights classic palladium wedding bands.

Palladium wedding bands. features three of Novell’s classic palladium wedding band designs – L8055-6GC, L1102-8GCC and L1110-7GCC.

Need to know more about palladium. Download Novell groundbreaking brochure – “Choosing the Right Metal for Your Bridal Jewelry.”

Novell’s GAME featured on

Platinum ring, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section.

“Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium.  Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!”

Read more of Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

Tapper’s Ultimate Wedding Band Weekend (featuring Novell).

Tapper's Ultimate Wedding Band Weekend

Authorized Novell wedding band retailer Tapper’s Diamonds and Fine Jewelry offers you the opportunity to find the wedding band of your dreams! For just two days only,  you can find stunning, unique and distinctive wedding bands of all shapes, sizes and prices. Leading jewelry designers will be showing off their latest collections of wedding bands – each backed by the legendary Tapper’s Peace of Mind Guarantee. It’s the perfect place and time to do your wedding band shopping.

Be sure to ask Tapper’s about their special financing offer, which is only available during this Ultimate Wedding Band Weekend.  The Ultimate Wedding Band Weekend will be happening on June 25th and June 26th, 2011 at all three Tapper’s locations.

6337 Orchard Lake Road
West Bloomfield, MI 48322
Tel: 248-932-7700

2800 West Big Beaver Road
Troy, MI 48084
Tel: 248-649-2000

27716 Novi Road
Novi, MI 48377
Tel: 248-465-1800

Also be sure to visit Tapper’s on Facebook.

TATU ring featured on Your Engagement 101.

TATU ring

Your Engagement 101 reported on all the latest jewelry trends while they were at the JCK Show in Las Vegas (Jewelry Fashion Week), but in case you didn’t have time to check out all of the recent blog posts, here’s a quick recap of the biggest trends to come out of the show this year.

One of the highlights is a TATU ring by Novell. TATU rings were initially introduced in stainless steel, but now many styles can be created in Argentium Sterling Silver, palladium and more. Ask a Novell wedding band retailer in your area for more information.

Read Top 14 Bridal Jewelry Trends from Jewelry Fashion Week.