New Bridal Jewelry


Jewelry Weblog highlights Novell’s Great American Metal Exchange.

Jewelry weblog

Leading online jewelry authority The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange (GAME). The premise of GAME is simple; jewelry stores can exchange precious metals from merchandise that is unwanted, broken or just not selling for a platinum engagement ring collection with a substantial retail value. GAME answers questions that many jewelry stores have in a tough economy – what can retailer do with old jewelry that’s not moving? And how can a jeweler actually increase their inventory without spending a lot of money?

Read Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

GAME has also been featured in Yahoo! News.


New platinum engagement ring in Facebook poll.

Brides-facebook-brides 

The Facebook page for Brides.com features a poll asking for fans to vote for their favorite platinum engagement ring. Alongside styles by leading platinum bridal jewelry designers Diamond in the Rough, Gumuchian, Phyllis Bergman for Mercury Ring, and Designs by Vatché is a new platinum engagement ring by Novell. To vote, you simply have to LIKE the Brides.com Facebook page, and then scroll down just a bit to participate.

Engagement_ring_poll 

Visit the Brides.com Facebook page to vote!

Why choose platinum for your engagement ring? Simply put, platinum is a durable naturally white metal that ages very well. And since platinum’s price point is now very similar to gold (and white gold is not naturally white and turns yellow over time), platinum is worth the investment for engagement rings, wedding rings and jewelry.

Novell_wedding_rings 


Novell Unveils New Bridal Jewelry at JCK Show

At this year’s JCK Show in Las Vegas (June 4 through June 7), Novell will be introducing new engagement rings and wedding bands especially created in platinum.

Engagement rings and wedding bands

Novell’s new designs can be seen by jewelry industry professionals at booth 5081 (located on the JCK Show’s Michigan Avenue). Retailers are encouraged to stop by and see the new wave in bridal jewelry!

Preview more from Novell’s new platinum bridal line.