MJSA, a leading jewelry industry trade publication, featured news about Novell’s Great American Metal Exchange (GAME) – a special metal trade program designed to put more affordable platinum merchandise into jewelry showcases. The concept behind GAME is simple; qualified retail jewelry stores can trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium. Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!

MJSA Member News

The Great American Metal Exchange. Novell Design Studio in Rahway, New Jersey, is taking a unique approach to getting its line of entry platinum bridal jewelry into retail stores. Novell has developed what it calls the Great American Metal Exchange (GAME). It will offer its Studio Platinum Collection at a significant discount to qualifying retailers (they must be committed to the bridal business), and will take unwanted platinum, palladium, or gold inventory as total or partial payment. Novell’s goal is to stimulate sales of platinum bridal jewelry.

“Right now, retailers are apathetic about platinum, and we’re hoping to get them excited about the category again,” says Novell CEO Bruce Pucciarello. “Given the close relationship between gold and platinum prices right now, we think the time is right.”

Deadline for sending old inventory to Novell is July 1.

Learn more about Novell’s GAME here. And visit GAME on Facebook.

Novell’s GAME has been featured on The Jewelry Weblog, Trans World News, JQIntl.com, The Wedding Ring Blog, Yahoo! News via PRWeb.com, Your Engagement 101 and InStoreMag.com.

bridal jewelry, MJSA, news, novell, Novell's GAME, Platinum

InStoreMag.com, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section.

“Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium.  Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!”

Read more of Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

InStoreMag.com, Jewelry Industry News, news, novell, Novell's GAME, Platinum

Leading online jewelry authority The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange (GAME). The premise of GAME is simple; jewelry stores can exchange precious metals from merchandise that is unwanted, broken or just not selling for a platinum engagement ring collection with a substantial retail value. GAME answers questions that many jewelry stores have in a tough economy – what can retailer do with old jewelry that’s not moving? And how can a jeweler actually increase their inventory without spending a lot of money?

Read Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

GAME has also been featured in Yahoo! News.

engagement ring, Jewelry, Jewelry Weblog, news, novell, Platinum

Leading jewelry blog Jewelry Dose Daily features Novell’s latest initiative to put more affordable platinum in fine retail jewelry stores – The Great American Metal Exchange.

“If you’re a fine retail jeweler, you’ll want to check out the new program that seemingly everyone in the jewelry industry is talking about.  Novell Design Studio recently announced the creation of their Great American Metal Exchange (GAME) program which allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection.”

Read the entire post – Novell Design Studio Announces the Creation of the Great American Metal Exchange (GAME) Program, Making Platinum Jewelry Affordable to Retail Jewelers and their Customers.

engagement ring, GAME, news, novell, Platinum, wedding bands

It’s that time of the year again for the jewelry industry, and Engagement 101 is so excited for the annual JCK Show in Las Vegas (at Mandalay Bay). The leading wedding blog and website is highlighting the best in bridal jewelry during the weeks leading up to this trade show. In the May 4, 2011 Top Trends of the Week, the lead story is Novell’s Great American Metal Exchange.

NOVELL INTRODUCES NEW STUDIO PLATINUM BRIDAL CLASSICS COLLECTION

Jewelry stores who are looking for a way to get rid of unusable precious metals can now trade in their jewelry via Novell’s Great American Metal Exchange (GAME) program. The program lets jewelers trade in their under-performing, broken or damaged merchandise for Novell’s new Studio Platinum bridal-classics collection. The Studio Platinum collection is perfect for consumers with nouveau-classic taste, and the designs are carefully crafted to be affordable.

Learn more about Novell’s Great American Metal Exchange (GAME).

Engagement 101 Magazine, Engagement 101 website, engagement ring, news, novell, Novell's GAME, Platinum

Novell Design Studio has created a new metal exchange program to help put affordable platinum bridal jewelry back into qualified jewelry stores. The concept is simple – retailers can send us their unwanted gold, platinum and/or palladium jewelry (without the diamonds – metal only) – and in return we’ll send our new platinum bridal jewelry program.  It is too good to be true and only available for a limited time! GAME is a nationwide metal exchange where all metal will be refined, cast and finished in a single massive order.

Please visit www.novellsgame.com to learn the basics of GAME – the Great American Metal Exchange. A GAME facilitator will be happy to answer all of your questions as well.

Why is GAME so important? It seems that retailers have been restocking less platinum in such a difficult economy, yet consumer interest is still evident. Consumer research tells us that 81% of women about to be engaged want platinum*, while the primary reason consumers purchase something other than platinum is because the product was not available at the store**. The GAME solves this problem and positions jewelry stores to make their customers’ wishes come true, and earn them a more profitable sale in the process.

See GAME’s platinum bridal jewelry on Facebook.

*Conde Nast Bridal Group Wedding Study
** Platinum Guild International’s Mystery Shopping Research

bridal jewelry, GAME, metal exchange, novell, Platinum