Platinum Wedding Bands

Platinum is the superior metal for wedding bands, engagement rings and jewelry. Platinum wedding bands can last a lifetime.


Custom Shop Platinum Ring Features Rare Blue Diamond

Jewelry designer/television personality Robert Manse recently teamed with Novell Design Studio’s Custom Shop to create a personal, one-of-a-kind men’s platinum ring. Specially made to celebrate his twenty-five years in the jewelry industry, the solid platinum contemporary style showcases the brilliant “Manse Diamond.” One and a half carats in size, it has been Robert’s mission to find a perfect fancy intense blue diamond to set in his own custom creation. Not only has such a stone been discovered, but it is set for life in the worlds most precious metal!

What is a Blue Diamond?
Naturally blue diamonds have been found in mines of South Africa, Australia and India. Colored diamonds are a lot like snowflakes – no two are exactly alike. Blue is among the rarest colors in the diamond family. In fact, they are more rare than pink diamonds, and quite valuable. Their appearance is caused from boron trapped in the crystal’s structure.

Why did Robert Choose Platinum?
Platinum is considered to be the best precious metal for protecting expensive diamonds. Platinum is 100% hypoallergenic and naturally white in color, so it never needs to be rhodium plated (unlike white gold). It goes extremely well with colored stones. In fact, platinum holds them more secure than any other metal in the marketplace. Diamonds are the hardest gemstones and platinum is the most superior precious metal…a perfect combination.

Custom Shop

What is Custom Shop?
Novell Group is extremely excited to introduce our new Custom Shop division, where our state of the art manufacturing facility brings the independent retail jeweler an easy way to say – “Yes, I can custom make that for you.”

Custom Shop offers 3D printing, so your customers can try on their jewelry before it’s put into production. Here are more Custom Shop capabilities:

• We provide price quotes and CAD renderings within forty-eight hours for customer approval.
• Finished pieces are delivered within three to four weeks.
• Every creation is 100% made in America, so there’s no waiting for your order to arrive from overseas.
• Our domestic manufacturing muscle, with casting facilities, an extensive machine shop, and a skilled hand fabricating staff, gives our authorized retailers a clear path to market advantage.
• Some of our other technologies include casting, mold making, machine fabricating, finishing, setting, jewelry work, restoration, engraving, braiding and plating.

Interested retailers can call 888-668-3551 for more information.

Are you a consumer wanting to have a piece of jewelry custom made? Please contact one of our authorized retailers and tell them you want Custom Shop to make your jewelry dream come true.

Handmade jewelry by Robert Manse Designs

More about Jewelry Designer Robert Manse
A New York City native, designer Robert Manse has been captivated with jewelry since he was a young boy. His first job in Manhattan was with a diamond jewelry manufacturer in Midtown Manhattan where he learned how to enchant his customers by providing quality jewelry at attainable prices. Over the course of many years, Robert was taken under the wing of two Master Designers who taught him the art of making fine and unique jewelry in the U.S. and abroad.

With over twenty-five years of expertise, Robert has designed several successful high-end jewelry brands and his lines have been showcased at some of the world’s top luxury retailers. From glamorous red-carpet looks to exotic hand-crafted silver creations, Robert Manse has customized jewelry for and dressed many a celebrity in his unique wearable art. Showcasing his collections at retailers and TV stations worldwide, he has traveled to some of the most exotic locales in search of the most passionate and skilled craftsmen and jewelers to bring his spectacular creations to life. From India to Hong Kong and Thailand to Bali, seeking the perfect balance of world-class gemstones and metals, keeping wear-ability and comfort in mind, Robert designs fashion-forward yet classic designs with bold color or material combinations. This is his never-ending passion.

Check out Robert Manse Designs jewelry.


YourEngagement101.com’s Royal Wedding Giveaway.

One of Novell’s latest platinum wedding band designs is part of Yourengagement101.com’s Royal Wedding Giveaway. To enter the contest, simply cast your vote for your favorite ring in each of the following categories – Classic Cut Engagement Rings, Fancy Cut Engagement Rings, Women’s Wedding Bands, Men’s Wedding Bands, Matching Engagement Ring, Wedding Band Sets, Vintage Engagement Rings, Trendsetting Engagement Rings, and Eco-Friendly Engagement Rings. There are eight categories to vote in, but you can only choose one ring for each category.

 

Novell’s featured platinum design with black diamonds.

 

Rings from each featured designer or manufacturer were chosen during a rigorous nomination process; a committee of experts narrowed down the selections to just eight per category. Learn more about the 2011 Bridal Jewelry Awards committee, or enter Yourengagement101.com’s Royal Wedding Giveaway today!

 


Platinum wedding band with diamonds – affordable platinum band.

Wedding-ring-P1910-5GC 

The P1910-5GC is an affordable platinum wedding band that is 5mm wide. There are 8 x 0.015 round diamonds around this platinum wedding band. This design can be created in platinum, palladium or gold.

View this platinum wedding band on YourEngagement101.com.


Classic platinum engraved wedding bands in Elle.

Platinum engraved wedding bands.

The December 2010 issue of Elle featured classic platinum engraved wedding bands NQP157-6GPCX and P1800-4LC. Platinum is the premium metal for wedding bands and jewelry in general. Platinum wedding bands wear very well and can potentially stand the test of time, so you can literally pass your ring to future generations.

Learn more about platinum.


Platinum engagement ring on Brides.com.

Leading bridal web portal Brides.com featured new Novell platinum engagement ring E2485-LC (pictured with a 3mm platinum wedding band). This platinum style is part of Novell’s line of new platinum bridal jewelry, and has appeared in LA Times, JQ Magazine and PreciousPlatinum.com.


Platinum wedding band with a frosted finish.

Platinum wedding band.

The NQP125-6GPCX is a platinum wedding band that is 6mm wide and has a frosted finish. Although pictured in platinum, this wedding band can be made in palladium, 14kt gold or 18kt gold as well. Please visit an authorized Novell wedding band retailer to learn more about pricing and other manufacturing options. Customization sets Novell apart from all other wedding band manufacturers.


Platinum wedding band with hammered finish and milgrain.

Platinum wedding band.

The NQP124-6GPCX is a platinum wedding band that is 6mm wide, and incorporates a hammered center and milgrain into its design. Although pictured in platinum, this wedding band can be made in palladium, 14kt gold or 18kt gold as well. Please visit an authorized Novell wedding band retailer to learn more about pricing and other manufacturing options. Customization sets Novell apart from all other wedding band manufacturers.


Platinum wedding band NQP123-6GPCX.

Platinum wedding band.

The NQP123-6GPCX is a platinum wedding band that is 6mm wide. It also has a unique red-stone and frost finish set between milgrain in the middle that allows for a little bit of texture. Although pictured in platinum, this wedding band can be made in palladium, 14kt gold or 18kt gold as well. Please visit an authorized Novell wedding band retailer to learn more about pricing and other manufacturing options. Customization sets Novell apart from all other wedding band manufacturers.


Platinum wedding band NQP57-6GPCX.

Platinum wedding band.

The NQP57-6GPCX is a platinum wedding band that is 6mm wide. This design has bright edges and a frost finish in the middle. Although pictured in platinum, this wedding band can be made in palladium, 14kt gold or 18kt gold as well. Please visit an authorized Novell wedding band retailer to learn more about pricing and other manufacturing options. Customization sets Novell apart from all other wedding band manufacturers.


Platinum wedding bands positioned differently to both sexes.

When it comes to platinum wedding bands or even jewelry in general – do men and women really think the same way?Platinum wedding bands. Well, American wedding band manufacturer Novell does not necessarily think so. Novell’s simple yet timeless platinum wedding band ad, “What You Deserve,” presents the benefits of platinum separately to both women and men in a unique yet equal manner. Throughout the years, many wedding band advertisements position the precious metal with particular words and characteristics that are specifically aimed towards the woman; while it’s more masculine attributes often are understated or ignored. Therefore, with “What You Deserve,” Novell illustrates both sides to the platinum wedding band story. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not.

“What You Deserve” started running  in select wedding magazines (Wedding Dresses, The Nest) during 2008, and was also seen in the jewelry trade publications Modern Jeweler and In Store. All in all, Novell’s positioning of platinum to each of the sexes is classic and can translate well with the future wedding band buying generations to come.

Additional information about platinum and a full-scale example of the wedding band ad “What You Deserve” can be downloaded at http://www.novelldesignstudio.com/platinum/.


Platinum wedding band with beveled edges and comfort fit – platinum is a lasting metal.

Platinum wedding band by Novell.

Marriage is supposed to last a lifetime, and platinum is the metal that can potentially last a lifetime as well. The N00121- is a platinum wedding band that is 6mm wide and has a frosted finish. Novell can customize our designs to your specifications, so that your ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Hammered platinum wedding bands growing in popularity.

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Last month, according to Google’s Ad Words Keyword Tool, 4,400 individuals searched for the term “hammered wedding bands,” while 3,600 searched for “hammered wedding band.” The NQP124-6GPCX is a hammered platinum wedding ring that is 6mm wide, and the center features a frosted finish. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Classic wedding band created in platinum.

Platinum wedding band by Novell.

 

Classic means that a wedding band is a perfect example of a particular style, something of lasting worth or has a timeless quality. And a classic wedding band created in platinum will last due to its durability and naturally white color. The NQP125-6GPCX is a platinum wedding band that is 6mm wide. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with horizontal finish middle.

 

Platinum wedding band by Novell.

This platinum wedding band features beveled edges and a special horizontal finish that give it a subtle yet charming appearance. The NQP126-6GPCX is a platinum wedding band that is 6mm wide. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Hammered platinum wedding band with bright edges.

Hammered platinum wedding band.

A hammered finish adds a nice dimension to your wedding band. This platinum wedding band couples a hammered look with a frosted finish and bright edges. The NQP132-6GPCX is a platinum wedding band that is 6mm wide. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with thin lines and frosted finish.

Platinum wedding band by Novell.

Platinum is a great metal for almost any wedding band. Platinum is really the best metal for wedding bands and jewelry. And platinum is also the metal that can last and last. The NQP150-6GPCX is a platinum wedding band that is 6mm wide, has two thin lines going around the ring along with a frosted finish. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with bright edges and frosted finish.

Platinum wedding band by Novell.

You may pay more for platinum now, but a platinum wedding band is naturally white, durable and can potentially last a lifetime. The NQP57-4GPCX is a platinum wedding band that is 4mm wide, but is also seen in many stores as a 6mm design. This wedding band aslo features bright edges and a great frosted finish.  Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with milgrain – platinum can last a lifetime.

Platinum wedding band by Novell.

Platinum is really the best metal for wedding bands and jewelry in general. And platinum is the metal that can potentially last a lifetime. The NQP68-6GPCX is a platinum wedding band that is 6mm wide. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with diamonds set in a groove.

Platinum wedding band with diamonds.

Who says that diamonds have to be set on a straight line or in a channel? The NQPC104-6GPC is a platinum wedding band that is 6mm wide. There are 8 x .03 round diamonds around the ring (.24 total ct. weight), and notice that they are set diagonally in a groove that has a sandblasted finish on the inside. Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold), different widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Platinum wedding band with princess cut (square) diamonds.

 Wedding_band_P1815-8GCC 

Platinum is the premium metal for wedding bands and wedding rings. Novell’s  P1815-8GCC is a platinum wedding band that is 8mm wide, and there are also 8 x .05 princess cut (square-shaped) diamonds around this design (.40 total ct. weight). Novell can customize our wedding band and wedding ring designs to your specifications, so that your wedding band and wedding ring will be one of a kind. In different metals (platinum, palladium or gold), widths, finishes and much more. Customization sets Novell apart from all the rest.

Visit an authorized Novell retailer for pricing inquiries.


Classic platinum wedding bands.

Platinum wedding bands by Novell.

Here are some classic platinum wedding band styles that have been popular for years. Platinum really is the premium metal for wedding bands and jewelry in general. Yes – you will pay more fore platinum now, but the metal has a lifetime of benefits.

View other images for these classic platinum wedding band designs – NQP124-6GPCX, NQP63-6GPCX and P1706-6GC.


Affordable platinum wedding bands on popular wedding website.

Novell Design Studio, an American wedding band manufacturer that specializes in both customization and platinum design, introduces its latest entry level platinum wedding bands on WhereToGetEngaged.com. Entry level platinum wedding bands are best defined as being styles that are affordable yet have all the superior benefits of platinum. For many years, Novell has emphasized platinum as being the superior metal for jewelry that literally can last a lifetime.

What is WhereToGetEngaged.com?
WhereToGetEngaged.com is an engagement and wedding social network which provides men with a powerful resource for the engagement planning process and connects brides-to-be with local wedding vendors and the finest ring manufacturers. Novell recently added a video illustrating its customization capabilities, images of popular wedding band designs and a link to the company Facebook page to their WhereToGetEngaged.com profile.

Platinum wedding bands by Novell (entry level).

Jewelry manufacturers and retail jewelry stores can join the WhereToGetEngaged.com wedding planning community by following this link:
WhereToGetEngaged


Affordable platinum wedding band included in National Jeweler.

The March 2010 edition of National Jeweler featured Novell wedding band style P1912-6G. The article focuses on how jewelry manufacturers are maintaining their platinum sales in this challenging economy.

Platinum wedding ring by Novell

Download the National Jeweler article about platinum (with links to Novell wedding bands). Or read the entire article online via the National Jeweler website.


New platinum wedding bands added to Novell website.

Recently added to Novell’s wedding band website are several new platinum wedding bands that are designed to be affordable.

Platinum is a naturally white metal that can potentially last the test of time. A platinum wedding band or engagement ring can literally become a piece of heirloom jewelry that can remain in your family for generations. When you scratch platinum, you don’t really remove much metal, so you can have your platinum wedding bands refinished to look like new over and over. Keep in mind that nearly all jewelry will show signs of wear and tear over time in some manner.

Platinum wedding band with diamonds P1909-5GC

Platinum wedding band with diamonds P1909-5GC

 

Platinum wedding band with diamonds P1910-5GC

Platinum wedding band with diamonds P1911-5GC

Platinum wedding band P1912-6G

Platinum wedding band P1912-6G

Platinum wedding band P1913-6G

Platinum wedding band P1913-6G

Platinum wedding band P1914-6G

Platinum wedding band P1914-6G

Platinum wedding band P1915-6G

Platinum wedding band P1915-6G

Platinum wedding band P1917-6G

Platinum wedding band P1917-6G

Platinum wedding band P1919-6G

Platinum wedding band P1919-6G

Platinum wedding band P1920-6G

Platinum wedding band P1920-6G


Platinum wedding bands featured in new video.

Some of Novell’s highly publicized platinum wedding bands are featured in a snazzy new video created by Platinum Guild International.

Platinum really is the premium metal for wedding bands, engagement rings and jewelry in general. Platinum is strong and durable, so a diamond set in platinum is secure; it really is a great way to protect your diamond investment. You may have to pay a little more for platinum now, but you literally get a piece of jewelry that will last a lifetime.

Novell’s brand new platinum video is also available on YouTube.com.


Platinum wedding bands featured in Allure.

Back in June 2009, Allure magazine featured Novell platinum wedding band styles NQP157-6GPCX and P1800-4LC. These rings were given away to four sets of engaged couples for  Platinum Guild’s 2009 Platinum Proposal Contest.

Engraved platinum wedding bands featured in Allure Magazine.

Engraved platinum wedding bands featured in Allure Magazine.


Brides features Novell platinum wedding bands.

This article was originally posted on Novell’s wedding ring blog:

The September/October 2009 issue of Brides magazine featured Novell platinum wedding band styles NQP157-6GPCX and P1800-4LC. Platinum is the metal that literally can last a lifetime.

Engraved platinum wedding bands as featured in Brides magazine.

Engraved platinum wedding bands as featured in Brides magazine.

Download a PDF of this platinum wedding band feature.


PGI re-launches PreciousPlatinum.com – Novell wedding bands are featured.

This article was originally posted on Novell’s wedding ring blog:


Platinum Guild International, the jewelry industry’s leading authority on platinum wedding bands, wedding rings and engagement rings, has recently re-launched their consumer website – PreciousPlatinum.com. The newly redesigned site not only features cutting-edge updates to many of PreciousPlatinum.com’s most popular online components such as the Design Gallery, but now also features brand new innovative tools to help retailers and designers reach their target consumer and ultimately grow their businesses.


PreciousPlatinum.com highlights several of Novell’s wedding band and engagement ring styles that have been included in recent consumer advertisements for platinum. They are:

PGI re-launches new platinum website and feature platinum wedding bands from Novell.

PGI re-launches new platinum website and feature platinum wedding bands from Novell.

Please visit an authorized Novell wedding band retailer to learn more about our platinum designs.


Classic platinum wedding band featured in Modern Jeweler.

Platinum_wedding_ring_P1589

This article was originally posted on Novell’s wedding ring blog:

The April 2009 edition of Modern Jeweler magazine highlighted classic Novell platinum wedding band style P1589-7GC in the Bridal Style Guide feature about wedding rings.

Novell, an American wedding  band manufacturer which specializes in wedding band customization, has always emphasized the philosophy that platinum is the superior metal choice for both men’s and women’s wedding bands. Yet for each individual, the same metal can also be symbolic of very different things. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not. No other precious metal offers the same level of excellence.

Classic platinum wedding band featured in Modern Jeweler.

Classic platinum wedding band featured in Modern Jeweler.

Read more on TransWorldNews.com

Download this platinum wedding band article.


Platinum Emboldens Inspiration: Discussing the state of platinum in today’s challenging economy.

The_Jewelry_Book

“In This Challenging Economy,
Jewelers Want To Sell Products
That Capture The Consumer’s Jewelry Budget.”
– Bruce Pucciarello

This article first appeared in the jewelry industry trade publicationThe Jewelry Book:

There’s no metal that better signifies love and commitment—or strength, purity, luxury and longevity. Since 1975, Platinum Guild International (PGI) has recreated a passion for platinum jewelry by supplying information, practical advice, support and expertise to educate jewelry manufacturers, retailers and consumers about the superior qualities of this metal. As PGI evaluates the market, they get the word out about platinum and help businesses tap the endless power of the platinum brand. PGI-USA has chosen to highlight some of the leading manufacturers of platinum jewelry. For the first in a series about the industry’s most inspired leaders, The Jewelry Book spoke with Bruce Pucciarello of Novell Design Studio.

by Jessica Teisch for The Jewelry Book

Platinum has captivated Bruce Pucciarello, owner of Novell Design Studio, since he was eighteen years old. At that time, he was working at a big New Jersey manufacturer working in the precious stone cutting department, crafting bridal products on the precision-engineered, Swiss machinery. “I liked the designing and technical expertise that go into the manufacture of a quality product,” says Bruce. “It’s a wonderful combination of art and engineering, with always something new to learn.” In 1986, after gaining further experience as a designer and machinist (and following a side career as a professional musician), Bruce joined forces with Victor Novogrodsky and founded Novell Design Studio in New Jersey. Today, Novell, a high quality, made in America jewelry manufacturer specializing in bridal jewelry and bands, is renowned for its flexible customization capabilities.   
 
Novell started to specialize in platinum in 1988—and this metal soon defined the company’s core. Novell first designed some 18 karat gold rings with platinum inserts, which increased the average men’s band profit. “Our retailers liked that and so did we,” says Bruce. “Once we started making jewelry in platinum,” he continues, “there was never a good reason for us to stop.” After two decades of experience, platinum has become the hallmark of Novell’s manufacturing facility. “As we became more adept at working in platinum,” Bruce explains, “we realized that any time we develop a new design or concept, we had to make sure that it works in platinum.” Novell works platinum into every style and discipline, from machine-made to hand crafting and casting. Novell has distinguished itself so greatly in platinum that its craftspeople prefer to work with this metal over any other.

Because of the superior qualities of platinum and its success using it, Novell remains firmly committed to this metal—not only for its purity, durability and strength, but also for the market it continues to generate. “Technology makes platinum more viable than ever,” Bruce explains. “It doesn’t matter whether platinum costs $800 or $2300 an ounce; there’s a strong market for platinum jewelry, especially bridal.” When important retailers respond to consumer’s desire to purchase platinum, they sell more and increase profitability. “In this challenging economy,” Bruce stresses, “retail jewelers need to sell products that capture every penny from a consumer’s jewelry budget.” Platinum, unlike other metals, “helps smart stores get at that profit.” Manufacturers also benefit from platinum sales: they become better manufacturing facilities because they have to improve their overall level of expertise in order to craft finer platinum jewelry.
 
Bruce finds that with platinum, success and customer satisfaction go hand-in-hand. “As long as we can make available almost any piece of jewelry in any kind of metal, we will continue to lead with platinum,” says Bruce. In this economy, that’s no mean feat. With its cutting-edge technologies and ingenuity, Novell “wrote a new list of rules, Bruce explains, which dispelled many myths about platinum, such as its difficulty to work with and its high cost. All our rules start with the words – we can. . .”
 
That attitude, Bruce stresses, is key to succeeding in this difficult economy—as are other factors. The new economy will demand better customer service, quality products and a price that makes sense.  Bruce sees creating jewelry in platinum as a great foundation for the successful manufacturer in this new business world. Unfortunately, Bruce laments, “there will be no rescue plan for the jewelry industry. We need to work it out”—that is, we must strengthen local American companies and communities, with fair work and fair pay—“and not a bail out.” Instead of the Golden Rule (“he, who makes the gold, makes the rules”), Bruce posits the Platinum Rule as a guiding principle: “He who works effectively, and labors to make a durable product that is also an object of beauty, will thrive. That is the future of American jewelry manufacturing, so he makes the rules. He, who has the platinum, has the tools!” For the jewelry industry, there’s no greater truth for the New Year.

####


As seen on Engagement101Mag.com – platinum wedding band NQP63-6GPCX.

Novell platinum wedding band style NQP63-6GPCX. This wedding band is 6mm wide with a satin-frost finish. It can also be made in platinum, palladium or gold. Please visit www.novelldesignstudio.com to find an authorized Novell wedding band retailer in your area.

Classic platinum wedding band featured on a leading bridal website - Engagement101Mag.com.

Classic platinum wedding band featured on a leading bridal website - Engagement101Mag.com.


The platinum mining experience.

Platinum_wedding_rings1Have you ever wondered how platinum is mined? Or how the mining industry may have an impact on the local community that surrounds it? Or what happens when you go into a mine? Novell’s Bruce Pucciarello writes about his 2006 journey to the platinum mines of South Africa:

“If I am counting correctly, this is the 14th trade magazine article that I have written. It has been the most difficult one to start and the most difficult to finish. In past articles I have reflected my passion for jewelry and my insatiable hunger to communicate with my peers in an effort to make what we do better and stronger. The times that I have written of my personal experiences, it was usually tongue-in-cheek, poking a little fun, and trying to make sure that the reader understood I do not take myself too seriously.”

“This time is different. I am still sharing a personal experience, but it is an adventure that will remain one of the defining moments in my long journey up through the ranks of the jewelry industry. It truly was a platinum experience.”

“I devote a lot of time to developing and promoting platinum. In my mind, part of my motivation is a personal quest. My goal is Novell’s constant and successful evolution. Making platinum jewelry gives us the opportunity to challenge, grow, and showcase our design and manufacturing abilities. Platinum is the catalyst for many jewelry designers and smart marketers to get away from an environment that minimizes the value of mid-market bridal jewelry sales. With platinum, better retailers present the very best to the consumer. Because platinum challenges us, it makes us a stronger industry.”

“When explaining how rare platinum is, jewelry insiders often say, ‘In order to make one ounce of platinum, they have to mine ten tons of ore.’ That’s a powerful statement, and it has more meaning now that I understand what ten tons of ore look like, how difficult it is to get out of the ground, and exactly who ‘they’ in that statement are.”

“In October of 2006, my wife, Marion, and I joined an amazing group of people on a trip to South Africa. Platinum Guild International and their sponsors invited us to spend a week talking about platinum, marketing, and South Africa. What we learned, and what we saw, will play an important part in how we work together to provide guidance to our industry in the future.”

“The small group, comprised of American jewelry manufacturers and retailers, was weary from the long journey to Johannesburg (J-berg, if you want to sound like you are an insider). On our first full day in South Africa, we boarded a bus at 5:30am and embarked on a two-hour drive to the Rustenburg Platinum Mine. We turned into the location of Frank 1 and Frank 2, mines owned and operated by Anglo Platinum.”

“It is important to note that 75 percent of the world’s platinum comes from South Africa and Anglo Platinum is the largest platinum mining company in that country. Anglo Platinum mines about 38 percent of the world’s supply of platinum. If you give it some thought, this helps to explain Platinum’s rarity. Three quarters of the world’s platinum is located in one medium-sized country and one company mines half of that supply. Also, Anglo is the largest financer of PGI’s effort to promote platinum at a global level.”

“Next, we all dressed in the official uniform of the miners-batteries clipped onto belts and miner’s hard hats in place. We boarded a metal cage elevator for our descent, one-and-a-half miles below the surface. The elevator dropped at about 35 miles per hour into pitch-black darkness. Once we reached the main shaft, we began our trek, starting at a point where large conveyor belts bring the freshly mined ore to the elevators for transport to the surface. As we walked (and we did walk for a long time) we understood the necessity of the uniform and the equipment. I inadvertently banged my head on the ceiling rock, and into the large bolt ends that held rock in place, at least 20 times, every time the miner’s hard hat preventing skull damage. The heavy batteries clipped to my belt lit the light on my hard hat, which guided me through the darkness.”

“We stopped at a safe room; this was a “more secure area” that the miners would report to in case of a collapse. It did not seem so safe when the crew chief told us this room would only provide four hours of oxygen. Then we continued our hike to the end of the main shaft. Along the way, we passed abandoned side shafts-the tunnels that the miners make to remove the PGM (Platinum Group Metals). As mined-out old shafts are closed, new ones spider out, so the length of the main shaft gets longer. The miners locate the richer veins in the walls of the main shaft and chase them into the solid rock, exploding out a little more each day.”

Read more about the platinum mining experience


Platinum wedding bands – precious for her, magnificent for him.

This article was originally posted on Novell’s wedding ring blog:

Novell has always emphasized that platinum is the superior metal choice for both men’s and women’s wedding bands. Yet for each individual, the same metal can also be symbolic of very different things. For her, platinum represents the pure expression of love shared; it is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not. No other precious metal offers the same level of excellence.

Classic platinum wedding bands from Novell.

Classic platinum wedding bands from Novell.