Novell Design Studio has released a brand new QR Code for the new mobile website dedicated to Studio Platinum bridal jewelry. Starting in September 2011, Studio Platinum will be available at select Novell retailers throughout the US. Look for the new Studio Platinum advertisement in Bridal Guide as well!

What is a QR Code?
The Studio Platinum QR Code is a matrix barcode (or two-dimensional code) that is readable by QR scanners, mobile phones with a camera, and apps available to most smart phones. All you have to do is point a designated lens or area usually found on the underside of iPhones, Androids and many other popular smart phone models found on the market today. The Studio Platinum QR Code consists of black modules arranged in a square pattern on white background – it looks like a funky take-off of a UPC scan code. These modules allow the scanner to get more information about the product, go to a designated mobile web page, enter a contest or many other functions the featured brand chooses to highlight. QR codes can be scanned from a magazine, counter signage, posters, billboards and even online.

See more uses for QR Codes at the QRAnywhere blog.

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It’s that time of the year again for the jewelry industry, and Engagement 101 is so excited for the annual JCK Show in Las Vegas (at Mandalay Bay). The leading wedding blog and website is highlighting the best in bridal jewelry during the weeks leading up to this trade show. In the May 4, 2011 Top Trends of the Week, the lead story is Novell’s Great American Metal Exchange.

NOVELL INTRODUCES NEW STUDIO PLATINUM BRIDAL CLASSICS COLLECTION

Jewelry stores who are looking for a way to get rid of unusable precious metals can now trade in their jewelry via Novell’s Great American Metal Exchange (GAME) program. The program lets jewelers trade in their under-performing, broken or damaged merchandise for Novell’s new Studio Platinum bridal-classics collection. The Studio Platinum collection is perfect for consumers with nouveau-classic taste, and the designs are carefully crafted to be affordable.

Learn more about Novell’s Great American Metal Exchange (GAME).

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One of Novell’s latest platinum wedding band designs is part of Yourengagement101.com’s Royal Wedding Giveaway. To enter the contest, simply cast your vote for your favorite ring in each of the following categories – Classic Cut Engagement Rings, Fancy Cut Engagement Rings, Women’s Wedding Bands, Men’s Wedding Bands, Matching Engagement Ring, Wedding Band Sets, Vintage Engagement Rings, Trendsetting Engagement Rings, and Eco-Friendly Engagement Rings. There are eight categories to vote in, but you can only choose one ring for each category.

Rings from each featured designer or manufacturer were chosen during a rigorous nomination process; a committee of experts narrowed down the selections to just eight per category. Learn more about the 2011 Bridal Jewelry Awards committee, or enter Yourengagement101.com’s Royal Wedding Giveaway today!

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Novell Design Studio has created a new metal exchange program to help put affordable platinum bridal jewelry back into qualified jewelry stores. The concept is simple – retailers can send us their unwanted gold, platinum and/or palladium jewelry (without the diamonds – metal only) – and in return we’ll send our new platinum bridal jewelry program.  It is too good to be true and only available for a limited time! GAME is a nationwide metal exchange where all metal will be refined, cast and finished in a single massive order.

Please visit www.novellsgame.com to learn the basics of GAME – the Great American Metal Exchange. A GAME facilitator will be happy to answer all of your questions as well.

Why is GAME so important? It seems that retailers have been restocking less platinum in such a difficult economy, yet consumer interest is still evident. Consumer research tells us that 81% of women about to be engaged want platinum*, while the primary reason consumers purchase something other than platinum is because the product was not available at the store**. The GAME solves this problem and positions jewelry stores to make their customers’ wishes come true, and earn them a more profitable sale in the process.

See GAME’s platinum bridal jewelry on Facebook.

*Conde Nast Bridal Group Wedding Study
** Platinum Guild International’s Mystery Shopping Research

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The P1917-6G is an affordable platinum wedding band that is 6mm wide, has a frosted finish with a bight center groove. This design can be created in platinum, palladium or gold.

View this affordable platinum wedding band on YourEngagement101.com.

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The P1910-5GC is an affordable platinum wedding band that is 5mm wide. There are 8 x 0.015 round diamonds around this platinum wedding band. This design can be created in platinum, palladium or gold.

View this platinum wedding band on YourEngagement101.com.

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The December 2010 issue of Elle featured classic platinum engraved wedding bands NQP157-6GPCX and P1800-4LC. Platinum is the premium metal for wedding bands and jewelry in general. Platinum wedding bands wear very well and can potentially stand the test of time, so you can literally pass your ring to future generations.

Learn more about platinum.

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CIJ International Jewellery, a leading jewelry industry website, features Novell’s platinum engagement ring SE2459-LC (with 10 x .02 round diamonds) and platinum diamond wedding band PL2459-LC (with 22 x .09 round diamonds). Platinum is the metal that will stand the test of time.

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Leading bridal web portal Brides.com featured classic platinum engagement ring and wedding bands by Novell. The men’s platinum wedding band (P1815-8GCC) is one of Novell’s best sellers.

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Leading bridal web portal Brides.com featured new Novell platinum engagement ring E2485-LC (pictured with a 3mm platinum wedding band). This platinum style is part of Novell’s line of new platinum bridal jewelry, and has appeared in LA Times, JQ Magazine and PreciousPlatinum.com.

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