Platinum – if you are not aware – is THE premium metal for bridal jewelry.
When purchasing a wedding ring or engagement ring, you should want to choose the best metal out there – it’s something that symbolizes your relationship together.
It’s also something that should last and last.
Why trade in the piece of jewelry you wore on your wedding day because its worn out?
Or because it doesn’t fit and can’t be sized (like with most of the popular alternative metals out there today).
If you are looking for a white metal for your ring – consider platinum.
Because platinum is distinct from all other metals – it is rare, pure and precious. Platinum bridal jewelry represents deep true love: as rare as the metal itself.
When used in jewelry, it is usually 95% pure, and certified by the stamp – PLAT. Be careful of piece of jewelry identified as this pure metal, but not properly stamped.
Platinum is 100% hypoallergenic and cloud white in color, so it never tarnishes or changes color. There is never a reason that it needs to be plated.
Its natural white tone is incomparable. A soft patina paints the piece with an antique hue as time passes.
White gold – which is not naturally white – may yellow over time.
Want a two-tone ring? Platinum can be combined with other colors and types of precious metals. The design possibilities are limitless.
Platinum will also last over the years. Your platinum jewelry becomes an heirloom, as you will pass it down to future generations.
Platinum is a naturally strong metal. If you choose a wedding ring with diamonds, your stones will be held securely in place for a long time.
An engagement ring center stone looks brilliant. Even if you want a gold engagement ring, consider asking for a platinum head.
Its subtle luster enhances stones rather than overshadowing their natural beauty.
You also won’t have to worry about a prong coming loose at the wrong time.
Platinum is also 30 times rarer than gold. If you put all the platinum ever mined and melted into one Olympic sized swimming pool, it wouldn’t reach further than your ankles.
Gold, on the other hand, would fill three pools.
While shopping for your bridal jewelry – try comparing rings made from different metals. Feel the quality of each material.
Men’s diamond wedding rings
Observe platinum’s weightiness and study its texture. If you are concerned with durability, consider that platinum will hold its characteristics.
Unlike the other precious metals, when platinum scratches, no metal is lost. It maintains its weight, so complete restoration is almost always possible. Platinum doesn’t wear down and get thinner and lighter in weight over time.
Need further help with choosing the best metal for your wedding ring, engagement ring or bridal jewelry?
Yet – here you are. You are making a commitment to or marrying a partner you’ve chosen to spend the rest of your life with. If you choose to purchase commitment jewelry, like an engagement or wedding band, the following will help you quickly select the type of jewelry metal that is best suited for you and for your lifestyle.
Who should buy Platinum?
You appreciate fine quality jewelry and want to be able to pass it on to someone from the next generation. You prefer the classic white color and are willing to spend a small premium for the noblest of all precious metals.
Why should you buy Platinum?
Fine Platinum jewelry is usually 95% pure, certified by the stamp – PLAT. Platinum is 100% hypoallergenic and cloud white in color so there is never a reason that it needs to be plated. Platinum can be combined with other colors and types of precious metals so design possibilities are limitless. Platinum is considered to be the best precious metal to protect expensive diamonds. Like all precious metal, Platinum scratches. Unlike the other precious metals, when Platinum scratches, no metal is lost. Platinum doesn’t wear down and get thinner and lighter in weight over time so Platinum jewelry can almost always be reconstructed by an experienced platinum craftsperson. Even a century later. Platinum has a premium intrinsic value.
What to AVOID!
Strong opinions about platinum, for or against, obscure the facts and should not be relevant to your decision making. Because Platinum is such a dynamic precious metal, it isn’t available everywhere, and not every jeweler is equipped or experienced enough to work on it. Beware of jewelers who advise you against Platinum. This is easily avoided by using a reputable retailer.
If you are looking for a splash of color in your jewelry than Gold is your best choice. You like the tradition of Gold, the way the word rolls off of your tongue…Gold.
Why should you buy Gold?
Gold is probably the most readily available precious metal jewelry product and smart shoppers can find good value because of abundant availability. Gold is almost always mixed with less valuable metals in order to make it harder or to change the color from its natural color, which is Gold, of course, so it lends itself to a lot of different creative applications. As a whole, the jewelry industry is probably most knowledgeable about gold and can usually be counted on to give accurate advice to consumers. More bench jewelers are experienced at working with gold than Platinum or Palladium. As one of the precious metals, Gold has a premium intrinsic value.
What to AVOID!
There are so many different mixtures of gold in the different products available today it is hard to compare quality and even harder to compare value. Do not have unrealistic expectations; if you wear your Gold jewelry every day, it will wear down over time. Some Gold jewelry needs constant plating to maintain the color it is when purchased. Because there isn’t one purity for Gold, it is an easy product for dishonest people to utilize in scams. Play it safe. Do not buy Gold jewelry of any type except from a reputable retailer!
BUYER BEWARE! Gold plating products are often over sold and misrepresented in a way that might lead a consumer to think they are getting gold value. The truth is that the Gold on plated jewelry is worth pennies to dollars. That is because it also falls under the category – Costume Jewelry.
You’re a trendsetter who wants a crisp white piece of jewelry with the always white characteristic of Platinum but a better value buy. You do the research, you researched Palladium and you get it!
Why should you buy Palladium?
Palladium jewelry is almost always 95% palladium pure, certified by the stamp – PALL. Palladium is only available in white. Palladium can be combined with other colors and types of precious metals so design possibilities are limitless. Palladium is often referred to as Platinum’s kid sibling, without a real reputation of its own, but it is an unfair characterization. As a Precious Metal alternative to white Gold because it is really white and does not have to be plated, Palladium is often less expensive too. It has a funky stormy white sky hue and stones look great set in it.
What to AVOID!
Good, honest information about Palladium jewelry can be hard to separate from the marketing done for and against it. Because Palladium is such a dynamic precious metal, it isn’t available everywhere, and not every jeweler is equipped or experienced enough to work on it. This is easily remedied by using a reputable retailer that has a good Palladium supplier. Like jewelry made from Gold, Palladium scratches and wears down over time.
Silver is the most affordable of the precious metals. Larger designs and even fashion accessories like belt buckles can be produced without breaking the bank. Silver is soft and even Sterling Silver (92.5% Silver/7.5% hardening metal) will not hold up to a vigorous lifestyle unless the jewelry is made very heavy. That usually doesn’t translate well into wedding and engagement jewelry. Although it can be found by a persistent customer, Silver is not readily available as wedding and engagement jewelry. Platinum and Gold have dominated this category since it became traditional.
What is Custom Shop?
Novell Group is extremely excited to introduce our new Custom Shop division, where our state of the art manufacturing facility brings the independent retail jeweler an easy way to say – “Yes, I can custom make that for you.”
Custom Shop offers 3D printing, so your customers can try on their jewelry before it’s put into production. Here are more Custom Shop capabilities:
• We provide price quotes and CAD renderings within forty-eight hours for customer approval.
• Finished pieces are delivered within three to four weeks.
• Every creation is 100% made in America, so there’s no waiting for your order to arrive from overseas.
• Our domestic manufacturing muscle, with casting facilities, an extensive machine shop, and a skilled hand fabricating staff, gives our authorized retailers a clear path to market advantage.
• Some of our other technologies include casting, mold making, machine fabricating, finishing, setting, jewelry work, restoration, engraving, braiding and plating.
If you want to make your very own design, contact one of our authorized retailers and tell them what you want.
Novell’s American-created wedding bands can be made in platinum, palladium or gold. Just ask your local retailer!
Just about ten years ago, Novell Design Studio started offering palladium as an option for our precious metal wedding bands. Not all manufacturers or jewelers work with palladium well, but we’ve been very successful utilizing it. Surprisingly, its popularity has had highs and lows. It really is a great choice for your wedding band when platinum is not an option, but has yet to catch on among the brides and grooms-to-be. At bridal jewelry events all across the country, consumers do ask about this white metal. However, most choose white gold even though palladium may be the better selection.
If you haven’t heard of palladium, here are some basic facts:
Palladium is a precious metal, so it can be resized and refinished. Alternative metals such as titanium or tungsten cannot be sized.
Palladium is part of the Platinum Group Metals family.
Palladium is naturally white. Keep in mind that white gold is not, and may turn yellow over time.
Palladium is hypoallergenic.
Although similar looking to platinum, palladium is not as dense.
Platinum is the superior metal for bridal jewelry. Palladium is a good choice if platinum is not an option due to its price.
Need more help? Take a peek at our metals chart to compare the pros and cons of all popular wedding band metals side-by-side.
A wedding band is not only a symbol of love and commitment, it can be a lasting family heirloom to be treasured from generation to generation. With the surging popularity of alternative metals tungsten (which can break – see picture), titanium and cobalt, more and more men are settling for a lesser wedding band. Whether found in a jewelry store for $300 or online for $30, alternative metals have a place in the working world, but their place in the wedding world may not be as practical. Precious metals have value throughout the years. Alternative metals do not. While most brides would not think about a wedding cake made from a mix in a microwave, many grooms settle for the cheapest wedding band available. By why?
The Argument for Precious Metals
Precious metal wedding bands can be refinished and resized a reasonable amount during the life of the ring. While gold scratches off, platinum and palladium wedding bands lose little mass when they are refinished. Many jewelers will say that platinum scratches easily. The truth is that the platinum is being pushed around, and a platinum ring will not lose much mass due to normal wear-and tear. Platinum is worth the investment.
Why is Resizing and Refinishing a Ring Important?
According to Fitness.com, most adults’ activity level decreases as they get older, and therefore are more likely to gain weight. In a new study published in the journal Families, Systems, & Health (as reported by WomensHealth.com), men are more likely to gain weight than single guys as they get older as well. Married men surveyed were 25 percent more likely to be overweight; therefore, it can be estimated that one in four men have to be concerned that their finger size will change.
With the above highlighted facts in mind, brides and grooms-to-be (particularly the grooms) should keep precious metals in the front of their minds as their metal of choice. Yes – with men, cost is likely an issue after spending (and in many cases overspending) on the wedding venue, cake, catering, invitations and a laundry list of other wedding-related needs. Many times, a man getting married has spent little on jewelry for themselves, and therefore may be reluctant to spend a lot on a wedding band. But this should change. If it’s cheap, it has its drawbacks. The HuffingtonPost.com illustrates how the average couple spends between $1,000 and $1,600 on their wedding bands. Keeping your wedding band precious metal also has an added incentive – a father can hand his wedding band down to his son or grandson, and it will have value. An alternative metal wedding band has as much value as materials found in Home Depot. Let the hardware store sell you tungsten and titanium for your tools. Let your jeweler sell you platinum, palladium or gold as your bridal jewelry.
Need more facts for both alternative and precious metals? Contact Novell today!
Have you been looking into choosing tungsten for your wedding band? Well, if you are, then you might wish to take a look at this demonstration video.
The video illustrates that precious metals will indeed bend. Therefore, should you need you ring resized down the road, then this can be accomplished. And let’s face it – most Americans tend to gain or lose weight over their lifetime, and some may fluctuate quite a bit. So if you like to remove your wedding band but gain a few pounds over time, a precious metal wedding band can be adjusted. And precious metals can be refinished to look close to new as well.
Tungsten can not bend, although it can shatter. You can not size your tungsten wedding band. This is such a shame due to the fact that history shows that trends change quite a bit in the jewelry industry, and the manufacturer of the tungsten wedding band that you purchased may or may not be around in five or ten years. The same goes for any online wedding band website that may have sold you the ring. You should ask yourself a simple question – who will honor their exchange policy (if they have one) should I need a new tungsten wedding band in the future?
Wedding bands are symbolic of love that should last forever. And shouldn’t you be able to keep that original symbol of your love on your finger forever? A lot of consumers choose to upgrade their wedding bands over time, but many decide to keep their original wedding band on their hand for as long as possible. So protect your wedding band investment, and perhaps choose one created with a precious metal. After all, love is precious, and so should wedding band.
If price is really an issue during this tough economic time, then you may wish to consider palladium for your wedding band. Palladium is a naturally white metal that currently costs much less than white gold. While platinum is the premium metal for jewelry, palladium is a strong choice if platinum is not an option.
Should the relative price point of a tungsten wedding band be attractive, then why not consider Argentium Sterling Silver? Argentium Sterling Silver is easy to care for and does not tarnish easily. It is an attractive – if not somewhat new – option for your wedding band when looking for something that costs even less than palladium, but might be priced similar to the tungsten wedding bands seen on many popular websites (starting at $149.00). Spending a little more now is definitely beneficial over the long haul.
Today, there is a lot of confusing information about the metals that are commonly used for wedding bands and wedding rings – platinum, palladium, gold, tungsten and titanium. For this reason, Novell created a special PDF brochure and accompanying video (see below).
Choosing the Right Metal for Your Bridal Jewelry is designed to help the average consumer decide which metal will be the best choice for their wedding or engagement ring, as these rings are not only a symbol of love and celebration, but can also be assets to be treasured in the years ahead. This video’s soundtrack features “Center of My Heart,” a selection from composer Paul Schwartz’s latest album – State of Grace III. From modern pulsing rhythmic tracks to small acoustic ensembles and broadly orchestrated numbers, State of Grace III features a wide range of musical styles to mirror Novell’s ample array of wedding ring styles.
Almost all Novell wedding rings can be specially created wider, narrower, and in platinum, palladium or gold. Visit www.novelldesignstudio.com for more information.
If you are considering purchasing a tungsten wedding band, then you may wish to pay attention to this news article that is featured on National Jeweler’s website. In particular, look at the comments of the left-hand side. It seems there is a lot of debate about the conditions and facts that surround tungsten. One big company has been controlling much of tungsten’s main source in China, and licenses it to other manufacturers. They also seem to be over inflating the price as well. 19% of all wedding bands sold are tungsten wedding bands. So as it grows in popularity, it might be a good idea for more and more consumers to get to really know their tungsten wedding band facts before they go into the jewelry store to make a purchase. After all, Novell believes that an educated consumer is the jewelry industry’s best costumer.
Here are some of the highlights from the comments section:
“…85% of all tungsten is mined in China where we cannot do the kinds of inspections that we do in the mines around the world that mine precious metals and diamonds. Other tungsten mines in the world, controlled by the Chinese mining companies have records of human abuse and dangerous work conditions. So here is this one product that is replacing a lot of better “Made in America” product and is hardly up to the GREEN standard that we are expected to honor for precious metal.”
“I am quite aware of Walmart’s position in the market. They are merchants, not jewelers, and will likely crush those who pretend to try and compete with them because they will not be undersold. Jewelers who try to compete with them on similar product such as Tungsten, or whatever else like it they are trying to pass off as jewelry, will simply not survive in their wake. Continue to sell Tungsten and line the pockets of everyone but yourself. You may be out of business soon, sorry to say. I spoke with a jeweler just last week who told me he can’t remember the last time he sold a gold wedding band. How sad.”
“Today, you can buy CZ’s, gold(colored)plated rings, imitation pearls, color enhanced glass(fake sapphires), & tungsten and titanium at the Flea Markets for $18.00. The kiosk mgr says they sell between 30-40 a weekend. They have them in every size. She doesn’t do size exchanges, nor warranty, she has 1-2 returned to her per month, then just makes them buy a new one. Her supplier is in LA. Wal-Mart has TU (tungsten) retailing for $49.99, ladies and gents same price. They are lighter weight so I believe they are not 850TU, but is the mixed TU that quality gold offers. Doesn’t matter, they sell a few hundred a month per store. Because, they don’t warrant them as a precious buy, and that the jewelry stores are ripping them off.”
“There’s a reason why its called an “alternative” metal. As a jeweler you can decide what and what not to sell (and service)….but if the customers seek an “alternative” and are educated on how to take care of any delicacies (as ALL jewelry has issues with) and know what it is they are buying…..isn’t it silly to for a jeweler to not offer an “alternative” to simply expand the selection?”
Novell Design Studio, a leading wedding band manufacturer which specializes in product customization, is proud to offer its latest brochure “Choosing the Right Metal for Your Bridal Jewelry.” This brochure is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring, as it is not only a symbol of love and celebration, but can also be an asset to be treasured in the years ahead.
Since being recently featured on Google News, Yahoo! News, and on several influential bridal blogs, thousands of consumers and retailers have taken advantage of the link to the PDF version. This method of distribution is a fantastic way to reach the broadest audience possible in a very efficient manner.
"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.
Novell Design Studio, a leading wedding band manufacturer which specializes in product customization, has always emphasized that platinum is the superior metal choice for both men’s and women’s wedding bands. Yet for each individual, the same metal can also be symbolic of very different things. For her, platinum represents the pure expression of love shared; it is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not. No other precious metal offers the same level of excellence.
Why Choose Platinum For Your Wedding Bands?
Love lasts a lifetime, and so should your platinum wedding bands. With the inflated costs of nearly everything associated with throwing a proper wedding (the cake, music, ice sculpture, cuisine, etc.), platinum is one of the few items that may actually increase in value as time passes. Your platinum jewelry can potentially become an heirloom, so you can pass it down to future generations. Imagine the face of your child, grandchild or great-grandchild lighting up as they inherit a genuine piece of family history. Feel free to download more information about platinum at www.novelldesignstudio.com/platinum.
From the author:
“I know I’ve written about this before, but I feel like its worth mentioning again (and now there is a video…I am all about the visual). When we went to go pick out our wedding bands I admittedly didn’t know much at all about the differences in metal. We ultimately decided on Platinum for me and Palladium for the boy, but going into this whole experience I had never even heard of Palladium. So, I hope this video helps you a little, or at the least gives you some ideas by looking at all the different pics of jewelry!”
“Choosing the Right Metal for Your Bridal Jewelry” is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring, as these rings are not only a symbol of love and celebration, but can also be assets to be treasured in the years ahead. The video soundtrack features “Center of My Heart,” a track from the latest album by composer Paul Schwartz – State of Grace III. From modern pulsing rhythmic tracks to small acoustic ensembles and broadly orchestrated numbers, State of Grace III features a wide range of musical styles to mirror Novell’s ample array of wedding band styles. Visit www.novelldesignstudio.comfor more information and ideas.
The June/July 2008 issue of Modern Bride magazine highlighted Novell’s innovative new brochure – “Choosing the Right Metal for Your Bridal Jewelry.” This brochure is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.
The May/June 2008 issue of Brides highlighted Novell’s latest brochure – “Choosing the Right Metal for Your Bridal Jewelry.” This brochure is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.
The April/May 2008 issue of Modern Bride magazine highlighted Novell’s latest brochure – “Choosing the Right Metal for Your Bridal Jewelry.” This brochure is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.
Here’s what some popular wedding blogs had to say about the brochure:
Wedding Bee – Rick from Novell sent me a link to their Choosing Your Metal guide, which compares attributes like intrinsic value and life span of 6 of the most popular wedding band metals. If you are debating which metal to choose for your wedding rings, it is definitely worth a read!
With This Ring – We are about to start the search for wedding bands and have been doing some preliminary internet searching to determine what exactly we want. Mine is easy, my ring was designed for a matching band, but B is facing a lot of choices. When we started searching I was really surprised to find out that the price of platinum has increased dramatically…from mid-December 2007 to the beginning of this week the price of platinum has risen by $800.00 an ounce! ?
The Bridal Wish List – What does a man want? Hopefully, your groom is pretty low-key. If so, then here are some gorgeous wedding band options from Novell Design Studio. I have seen a lot of bands for men and always see the same old thing. But these designs are definitely different. Novell can create rings to your specifications.
Novell is proud to offer our latest brochure “Choosing the Right Metal for Your Bridal Jewelry” as a free download. This brochure was created to help consumers choose the right metal for their engagement ring or wedding band purchase.