Novell and Wright and Lato can be seen during The Smart Jewelry Show at booth 1813. The Smart Jewelry Show takes place from April 24th – April 25th. Retailers attending this industry-only event are welcome to stop by and see what’s new and upcoming. Jewelry stores should also ask Novell’s Marketing Director how they can earn even greater visibility online. See you there!
The digital edition of Engagement 101 Magazine, a leading bridal publication, is online now for viewing. Readers can easily flip pages while reading about the latest jewelry companies, wedding dress designers, travel destinations and more. Engagement 101 Magazine is a leading resource for all things related to planning a modern wedding.
From Yahoo! News:
“Punxsutawney (puhnk-suh-TAW’-nee) Phil has emerged to see his shadow before chilly revelers in Pennsylvania, meaning winter will last another six weeks.”
“German tradition holds that if a hibernating animal sees its shadow on Feb. 2 — the Christian holiday of Candlemas — winter will last another six weeks. If no shadow is seen, legend says spring will come early.”
Top online retailer Amazon.com, the extremely popular website that sells everything from books to jewelry and beyond, regularly highlights best selling items in each of it most popular categories. And as jewelry industry expert Cheryl Kremkow recently pointed out on Twitter, “…only two of twenty five items on Amazon’s bestseller jewelry list are above $50, [with the] top price [being] $59.99 for small gold hoops.” So with today’s economic condition, consumers for Amazon.com are looking to purchase moderately priced jewelry items.
An interesting item to notice is a featured tungsten carbide wedding band that is selling for just $49.99. The highlighted design is 8mm wide and has a carbon inlayed center. There is a similar design with a beveled edge selling on Amazon.com for even less – $39.99. However, TungstenWorld.com has a very similar design priced at $179.00.
So maybe the question is this – what is the true value of similar tungsten wedding band products? If all of these items are truly similar (i.e. the same weight, millimeter and features), why does the price range from $39.99 to $179.00? And at first glance, weight and thickness difference do not seem to vary with the common tungsten wedding band styles being featured online today.
Precious metal wedding bands can certainly be sold at different weights or thicknesses with varying prices but not with the disparity in prices of Tungsten.
“It’s a Man’s World,” a recent video from the bridal publication and online wedding portal Engagement 101, provides insights and tips about shopping for jewelry from the man’s point of view. This short video is full of advice for the guy that may be nervous or unsure with a jewelry, wedding band or engagement ring purchase. “It’s a Man’s World” has practical information that any man can use.
Here’s more in-depth information from Engagement 101:
The newest episode of Engagement 101 TV is all about men. The webisode delves into several manly topics, such as who should pick out the engagement ring (the guy or the girl), what guys like about women and what they do when they want to turn on a little romance.
The episode also includes several street interviews from average guys who talk candidly about love and making that daring step toward commitment.
*Disclosure – Novell is an advertiser with Engagement 101.
Gem Gossip, a popular fashion jewelry blog with a unique view of current jewelry trends, has created a fun and versatile bracelet to help benefit PAWS, which stands for Pet Adoption and Welfare Services. While charity usually begins at everyone’s local level, this Murphreesboro, Tennessee-based organization strives to create a safe environment for both animals and people alike. PAWS also keeps an eye on local animal laws and the overall humane treatment of our little friends.
This charity bracelet is a sexy red silk chord with a nice sized14kt gold bead, and can be adjusted to fit most common wrist sizes. It can be worn with your fancy diamonds or to compliment your favorite jeans on a sunny afternoon. Don’t forget – 10% of each bracelet sold goes to assist the furry little critters of the land.
Steven Singer Jewelers, a Philadelphia-based jewelry retailer that is an authorized Novell retailer, has a special item for Valentine’s Day. The store will be selling real long-stem roses dipped in 24-karat gold for $59.95, according to a related press release. For those who want some even more pure and precious, platinum-dipped roses also are available for $89.95. It is great to see a unique jewelry item for under $100.00!
For additional information or to purchase online, please visit www.ihatestevensinger.com. Or read the entire article about Steven Singer’s long-stem roses on the National Jeweler website.
Steven Singer Jewelers
739 Walnut Street
Philadelphia, PA 19106
Gem Gossip, a popular fashion jewelry blog with a unique view of current jewelry trends, highlights The Jewelry Book’s special feature – “Jewelry Made in America.” Novell has for a long time believed that the “Made in America” theme has a pronounced and longstanding value for domestic jewelry manufacturers as a whole; it is an important issue and a strong selling point in an age of inferior imported jewelry products. “Made in America” should without a doubt equate to quality jewelry for consumers that may be battling through a tough economy.
You can read the entire article entitled “The Jewelry Book: all for ‘Made in America’” on Gem Gossip.
Along with Novell, the blog posting also mentions fellow American jewelry designers/manufacturers Alex Sepkus, Mark Patterson and Jack Abraham. The entire issue of The Jewelry Book and be viewed online or downloaded in a PDF version.
Have you been looking into choosing tungsten for your wedding band? Well, if you are, then you might wish to take a look at this demonstration video.
The video illustrates that precious metals will indeed bend. Therefore, should you need you ring resized down the road, then this can be accomplished. And let’s face it – most Americans tend to gain or lose weight over their lifetime, and some may fluctuate quite a bit. So if you like to remove your wedding band but gain a few pounds over time, a precious metal wedding band can be adjusted. And precious metals can be refinished to look close to new as well.
Tungsten can not bend, although it can shatter. You can not size your tungsten wedding band. This is such a shame due to the fact that history shows that trends change quite a bit in the jewelry industry, and the manufacturer of the tungsten wedding band that you purchased may or may not be around in five or ten years. The same goes for any online wedding band website that may have sold you the ring. You should ask yourself a simple question – who will honor their exchange policy (if they have one) should I need a new tungsten wedding band in the future?
Wedding bands are symbolic of love that should last forever. And shouldn’t you be able to keep that original symbol of your love on your finger forever? A lot of consumers choose to upgrade their wedding bands over time, but many decide to keep their original wedding band on their hand for as long as possible. So protect your wedding band investment, and perhaps choose one created with a precious metal. After all, love is precious, and so should wedding band.
If price is really an issue during this tough economic time, then you may wish to consider palladium for your wedding band. Palladium is a naturally white metal that currently costs much less than white gold. While platinum is the premium metal for jewelry, palladium is a strong choice if platinum is not an option.
Should the relative price point of a tungsten wedding band be attractive, then why not consider Argentium Sterling Silver? Argentium Sterling Silver is easy to care for and does not tarnish easily. It is an attractive – if not somewhat new – option for your wedding band when looking for something that costs even less than palladium, but might be priced similar to the tungsten wedding bands seen on many popular websites (starting at $149.00). Spending a little more now is definitely beneficial over the long haul.
Need more help with choosing the right metal for your wedding band? Download our free PDF brochure – “Choosing the Right Metal for Your Bridal Jewelry.”
Novell Design Studio, an American wedding band manufacturer that specializes in wedding band customization, is proud to present the latest digital edition of The Jewelry Book. Both consumers and retailers can learn about a wide variety of jewelry designers and manufacturers that are either well established within or relatively new to the jewelry industry. The Jewelry Book also includes interesting articles about such topics as why platinum is a top seller for bridal jewelry, and the new “Jewelry Made in America” initiative.