Back-to-basics marketing generates platinum sales for Novell.

This article was originally posted on Novell’s wedding ring blog:

Platinum Guild’s August 2008 E-News newsletter featured Novell’s “Choosing the Right Metal for Your Bridal Jewelry” brochure. This literature is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.

Retailers and consumers may download the brochure in a PDF format, or simply view the “Choosing the Right Metal…” video to learn the basic pros and cons of popular metals used for wedding rings – platinum, palladium, gold, tungsten and titanium. This brochure is also available via authorized Novell retailers throughout the United States.


This article was originally posted on Novell's wedding ring blog:

Novell's free brochure to help you choose the right metal for your wedding bands.