Choosing the Right Metal


What’s Best for YOU – Choosing a Metal That Will Last a Lifetime

Novell is primarily a precious metal company.

Almost all our designs are available in platinum, palladium, gold and Argentium Silver.

But we also understand that there are plenty of other metal choices out there.

We’ve made the following chart to help you compare the characteristics of platinum, palladium, gold, tungsten, titanium and cobalt.

Plus, we’ve added a few other factors to consider when choosing the metal that’s right for you.

Keep in mind that precious metals can be resized and refinished. Popular alternative metals cannot.

And tungsten can also crack or shatter.

Metal chart - easily compare popular metals for jewelry.

Download our Precious Metal Comparison Brochure

Why is Platinum The Most Precious?

Quite simply, platinum is one of the earth’s rarest elements. Its naturally white color will not oxidize or decay over time.
Scarcity makes platinum highly prized, but its demanding nature also means that only the most skilled artisans can work with it. A single ounce of platinum not only requires exceptional effort to mine and refine, it involves weeks of expert handling to craft into a piece of jewelry.

A Brief Overview to Consider

Choose…

YELLOW GOLD if you prefer a yellow color metal surrounding your diamond.
WHITE GOLD if you prefer white color and don’t mind a ring that may lose its whiteness over time or due to wear.
PALLADIUM for a silvery white color that lasts, but is less treasured than platinum.
PLATINUM for an eternally white, naturally enduring metal, whose beauty and rareness will be treasured for generations

There are eight factors you should consider when you are deciding on the metal for your bridal jewelry.

INTRINSIC VALUE
This is the basic worth of a metal. Prices of all metals fluctuate according to supply in the market and demand by consumers. The more pure and precious a metal, the more limited its availability tends to be. Scarcity drives demand, making a metal like platinum more likely to maintain its intrinsic value over time.

LIFE SPAN
In addition to a metal’s ability to withstand wear and tear, life span is judged by certain practicalities. Platinum is highly durable and platinum jewelry can last for generations. Tungsten is also a highly durable metal, however, it’s not considered a precious metal, and tungsten rings cannot be resized.

PRECIOUS-METAL PURITY
How much precious metal content does your ring actually have? 14kt gold is a mix of 58% pure gold and 42% non-precious metal. 18kt gold is 75% pure. Platinum and palladium, both precious metals, are at least 90-95% pure. Tungsten and titanium are also 90-95% pure, but are not considered precious metals.

HYPOALLERGENIC
Hypoallergenic metals reduce or minimize the possibility of an allergic response by minimizing potentially irritating substances. Platinum is the only truly hypoallergenic precious metal.

SURFACE STRENGTH
How much metal (and consequently value) will a ring lose to scratching and denting? All metals scratch, but with gold that scratch actually removes a sliver of metal. With platinum, scratching just ripples the surface. The displaced metal can be moved back into place by polishing.

RESTORATION FACTOR
Can your ring be made to look new again? Can it be refinished, re-sized, or re-conditioned easily? Platinum performs beautifully in each case. Something that can’t be said for the other metals.

RARITY
This relates not only to the scarcity of a given metal, but to the demand for it in uses other than jewelry. For example, while
supplies of both platinum and palladium are very limited, platinum is utilized in far more ways than palladium. Platinum is 30 times more rare than gold. And the greater demand from medical and industrial interests, on an already smaller supply, makes platinum more highly prized.

FEEL
For many, the feeling a metal has on their finger is important. Platinum is twice as heavy as palladium, 60% heavier than 14kt gold, and 40% heavier than 18kt gold. In addition to a significant feeling, this weight, due to platinum’s density, is also part of what makes platinum an extremely durable metal.


The Weddings and Honeymoons Online Bridal Expo.

Online bridal expo.

This past weekend, Novell participated in Weddings and Honeymoons’ Online Bridal Expo. While the first two days allowed for interactive conversations with future brides-to-be, this unique online bridal expo will remain available for viewing until July 31st, 2010. The Novell booth featured a few of our video brochures that show a wide variety of wedding bands and engagement rings, and there are also a couple of additional pamphlets that are available as a free PDF download. In particular, Novell offered the Choosing the Right Metal for Your Bridal Jewelry brochure, which helps the average consumer research the metals that are most commonly available for wedding bands and bridal jewelry in general – platinum, palladium, gold, tungsten and titanium.

If you did not have a chance to visit the Weddings and Honeymoons Online Bridal Expo, sign up for free RIGHT HERE. It is definitely worth it!

Wedding bands online.

 


See Novell at Weddings and Honeymoons’ Online Bridal Expo.

Novell wedding bands featured at an online bridal expo.

This weekend, a video and free brochure download about choosing the right metal for wedding bands, engagement rings and bridal jewelry will be made available at Weddings and Honeymoons’ Online Bridal Expo. This unique virtual event will be online May 1 and May 2nd from 11am until 3pm EST. At Novell’s virtual bridal booth, consumers can view specially created video brochures featuring the company’s best selling wedding band and bridal jewelry designs. Registration for this online event is free, and all you need is a computer with broadband access, the ability to view Flash animation and Internet Explorer.

Sign up for Weddings and Honeymoons’ Online Bridal Expo.

Online bridal expo - May 1 and May 2, 2010.


Choosing the right metal for your wedding band or wedding ring.

Today, there is a lot of confusing information about the metals that are commonly used for wedding bands and wedding rings – platinum, palladium, gold, tungsten and titanium. For this reason, Novell created a special PDF brochure and accompanying video (see below).

Choosing the Right Metal for Your Bridal Jewelry is designed to help the average consumer decide which metal will be the best choice for their wedding or engagement ring, as these rings are not only a symbol of love and celebration, but can also be assets to be treasured in the years ahead. This video’s soundtrack features “Center of My Heart,” a selection from composer Paul Schwartz’s latest album – State of Grace III. From modern pulsing rhythmic tracks to small acoustic ensembles and broadly orchestrated numbers, State of Grace III features a wide range of musical styles to mirror Novell’s ample array of wedding ring styles.

Almost all Novell wedding rings can be specially created wider, narrower, and in platinum, palladium or gold. Visit www.novelldesignstudio.com for more information.


Back-to-basics marketing generates platinum sales for Novell.

This article was originally posted on Novell’s wedding ring blog:

Platinum Guild’s August 2008 E-News newsletter featured Novell’s “Choosing the Right Metal for Your Bridal Jewelry” brochure. This literature is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.

Retailers and consumers may download the brochure in a PDF format, or simply view the “Choosing the Right Metal…” video to learn the basic pros and cons of popular metals used for wedding rings – platinum, palladium, gold, tungsten and titanium. This brochure is also available via authorized Novell retailers throughout the United States.

 

This article was originally posted on Novell's wedding ring blog:

Novell's free brochure to help you choose the right metal for your wedding bands.


Helping consumers choose the right metal for their wedding bands.

Novell Design Studio, a leading wedding band manufacturer which specializes in product customization, is proud to offer its latest brochure “Choosing the Right Metal for Your Bridal Jewelry.” This brochure is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring, as it is not only a symbol of love and celebration, but can also be an asset to be treasured in the years ahead.

Novell has been distributing “Choosing the Right Metal for Your Bridal Jewelry” directly to consumers via placements in jewelry stores, as well as offering it as a PDF download on the Novell website. A video brochure has is also available on websites such as You Tube, Google Video, Yahoo Video and FindItt.com.

Since being recently featured on Google News, Yahoo! News, and on several influential bridal blogs, thousands of consumers and retailers have taken advantage of the link to the PDF version. This method of distribution is a fantastic way to reach the broadest audience possible in a very efficient manner.

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.


Choosing the Right Metal for Your Bridal Jewelry.

This article was originally posted on Novell’s wedding ring blog:

Novell has also recently released their latest brochure entitled “Choosing the Right Metal for Your Bridal Jewelry.” This literature is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.

A chart to help you choose the right metal for your wedding band.

A chart to help you choose the right metal for your wedding band.

Since being recently featured in both Google and Yahoo! News, thousands of consumers and retailers have quickly taken advantage of the link to the PDF version. This method of distribution has been a fantastic way to reach the broadest audience possible in a very efficient manner. Feel free to visit the dedicated webpage for “Choosing the Right Metal for Your Bridal Jewelry” and download the brochure. Or view the video.

Keep up to date with everything about Novell at the Novell News section on the official website.


Wedding ring video featured on With This Ring.

This article was originally posted on Novell’s wedding ring blog:

With This Ring, a blog dedicated to wedding trends and suggestions, featured Novell’s video based on the “Choosing the Right Metal for Your Bridal Jewelry” brochure .

From the author:
“I know I’ve written about this before, but I feel like its worth mentioning again (and now there is a video…I am all about the visual). When we went to go pick out our wedding bands I admittedly didn’t know much at all about the differences in metal. We ultimately decided on
Platinum for me and Palladium for the boy, but going into this whole experience I had never even heard of Palladium. So, I hope this video helps you a little, or at the least gives you some ideas by looking at all the different pics of jewelry!”

Read more…

View the video…

The “Choosing the Right Metal for Your Bridal Jewelry” brochure and video have also been featured on Trans World News, FindIttVideo.com and Google News.

With This Ring bridal blog highlighted Novell's "Choosing the Right Metal for Your Bridal Jewelry" video and brochure.

With This Ring bridal blog highlighted Novell's "Choosing the Right Metal for Your Bridal Jewelry" video and brochure.


Wedding band video for “Choosing The Right Metal” brochure.

Choosing the Right Metal for Your Bridal Jewelryis designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring, as these rings are not only a symbol of love and celebration, but can also be assets to be treasured in the years ahead. The video soundtrack features “Center of My Heart,” a track from the latest album by composer Paul SchwartzState of Grace III. From modern pulsing rhythmic tracks to small acoustic ensembles and broadly orchestrated numbers, State of Grace III features a wide range of musical styles to mirror Novell’s ample array of wedding band styles.  Visit www.novelldesignstudio.com for more information and ideas.


“Choosing The Right Metal” brochure featured in Modern Bride.

This feature was originally posted on Novell’s wedding ring blog:

The June/July 2008 issue of Modern Bride magazine highlighted Novell’s innovative new brochure – “Choosing the Right Metal for Your Bridal Jewelry.” This brochure is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.

Download the “Choosing the Right Metal for Your Bridal Jewelry” brochure.

View the “Choosing the Right Metal for Your Bridal Jewelry” video.

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.


“Choosing The Right Metal” brochure featured in Brides.

This feature was originally posted on Novell’s wedding ring blog:

The May/June 2008 issue of Brides highlighted Novell’s latest brochure – “Choosing the Right Metal for Your Bridal Jewelry.” This brochure is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.

Download “Choosing the Right Metal for Your Bridal Jewelry.”

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.


“Choosing The Right Metal” brochure featured in Elegant Bride.

This feature was originally posted on Novell’s wedding ring blog:

The Spring 2008 issue of Elegant Bride magazine highlighted Novell’s latest brochure – “Choosing the Right Metal for Your Bridal Jewelry.” This brochure is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.

Download “Choosing the Right Metal for Your Bridal Jewelry.”

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.


“Choosing the Right Metal” brochure featured in Modern Bride.

This feature was originally posted on Novell’s wedding ring blog:

The April/May 2008 issue of Modern Bride magazine highlighted Novell’s latest brochure – “Choosing the Right Metal for Your Bridal Jewelry.” This brochure is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring.

Download “Choosing the Right Metal for Your Bridal Jewelry.”

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.


Helpful metal brochure featured on key wedding blogs.

Novell has recently released our latest brochure entitled “Choosing the Right Metal for Your Bridal Jewelry.” This literature is designed to help the average consumer decide which metal will be the best choice for their wedding band or engagement ring. Feel free to download – “Choosing the Right Metal for Your Bridal Jewelry.”

Here’s what some popular wedding blogs had to say about the brochure:

Wedding Bee
– Rick from Novell sent me a link to their Choosing Your Metal guide, which compares attributes like intrinsic value and life span of 6 of the most popular wedding band metals. If you are debating which metal to choose for your wedding rings, it is definitely worth a read!

Read more on Wedding Bee

With This Ring
– We are about to start the search for wedding bands and have been doing some preliminary internet searching to determine what exactly we want. Mine is easy, my ring was designed for a matching band, but B is facing a lot of choices. When we started searching I was really surprised to find out that the price of platinum has increased dramatically…from mid-December 2007 to the beginning of this week the price of platinum has risen by $800.00 an ounce! ?

Read more on With This Ring

The Bridal Wish List
– What does a man want? Hopefully, your groom is pretty low-key. If so, then here are some gorgeous wedding band options from Novell Design Studio. I have seen a lot of bands for men and always see the same old thing. But these designs are definitely different. Novell can create rings to your specifications.

Read more on The Bridal Wish List

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.


Download our latest brochure.

Novell is proud to offer our latest brochure “Choosing the Right Metal for Your Bridal Jewelry” as a free download. This brochure was created to help consumers choose the right metal for their engagement ring or wedding band purchase.

Download “Choosing the Right Metal for Your Bridal Jewelry.

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.

"Choosing the Right Metal for Your Bridal Jewelry" - a free brochure.