InStoreMag.com, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section.

“Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium.  Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!”

Read more of Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

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Leading online jewelry authority The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange (GAME). The premise of GAME is simple; jewelry stores can exchange precious metals from merchandise that is unwanted, broken or just not selling for a platinum engagement ring collection with a substantial retail value. GAME answers questions that many jewelry stores have in a tough economy – what can retailer do with old jewelry that’s not moving? And how can a jeweler actually increase their inventory without spending a lot of money?

Read Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

GAME has also been featured in Yahoo! News.

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It’s that time of the year again for the jewelry industry, and Engagement 101 is so excited for the annual JCK Show in Las Vegas (at Mandalay Bay). The leading wedding blog and website is highlighting the best in bridal jewelry during the weeks leading up to this trade show. In the May 4, 2011 Top Trends of the Week, the lead story is Novell’s Great American Metal Exchange.

NOVELL INTRODUCES NEW STUDIO PLATINUM BRIDAL CLASSICS COLLECTION

Jewelry stores who are looking for a way to get rid of unusable precious metals can now trade in their jewelry via Novell’s Great American Metal Exchange (GAME) program. The program lets jewelers trade in their under-performing, broken or damaged merchandise for Novell’s new Studio Platinum bridal-classics collection. The Studio Platinum collection is perfect for consumers with nouveau-classic taste, and the designs are carefully crafted to be affordable.

Learn more about Novell’s Great American Metal Exchange (GAME).

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One of Novell’s latest platinum wedding band designs is part of Yourengagement101.com’s Royal Wedding Giveaway. To enter the contest, simply cast your vote for your favorite ring in each of the following categories – Classic Cut Engagement Rings, Fancy Cut Engagement Rings, Women’s Wedding Bands, Men’s Wedding Bands, Matching Engagement Ring, Wedding Band Sets, Vintage Engagement Rings, Trendsetting Engagement Rings, and Eco-Friendly Engagement Rings. There are eight categories to vote in, but you can only choose one ring for each category.

Rings from each featured designer or manufacturer were chosen during a rigorous nomination process; a committee of experts narrowed down the selections to just eight per category. Learn more about the 2011 Bridal Jewelry Awards committee, or enter Yourengagement101.com’s Royal Wedding Giveaway today!

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The P1917-6G is an affordable platinum wedding band that is 6mm wide, has a frosted finish with a bight center groove. This design can be created in platinum, palladium or gold.

View this affordable platinum wedding band on YourEngagement101.com.

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The P1910-5GC is an affordable platinum wedding band that is 5mm wide. There are 8 x 0.015 round diamonds around this platinum wedding band. This design can be created in platinum, palladium or gold.

View this platinum wedding band on YourEngagement101.com.

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Momentville.com, a free wedding website where couples can create and easily share pages about their upcoming ceremony on Facebook, Twitter and more, features wedding bands and TATU stainless steel rings by Novell. Novell’s Momentville.com profile also includes platinum wedding band styles specially designed to be affordable.

Visit Novell’s wedding band portfolio on Momentville.com.

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