InStoreMag.com, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section.

“Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium.  Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!”

Read more of Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

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Leading jewelry blog Jewelry Dose Daily features Novell’s latest initiative to put more affordable platinum in fine retail jewelry stores – The Great American Metal Exchange.

“If you’re a fine retail jeweler, you’ll want to check out the new program that seemingly everyone in the jewelry industry is talking about.  Novell Design Studio recently announced the creation of their Great American Metal Exchange (GAME) program which allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection.”

Read the entire post – Novell Design Studio Announces the Creation of the Great American Metal Exchange (GAME) Program, Making Platinum Jewelry Affordable to Retail Jewelers and their Customers.

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It’s that time of the year again for the jewelry industry, and Engagement 101 is so excited for the annual JCK Show in Las Vegas (at Mandalay Bay). The leading wedding blog and website is highlighting the best in bridal jewelry during the weeks leading up to this trade show. In the May 4, 2011 Top Trends of the Week, the lead story is Novell’s Great American Metal Exchange.

NOVELL INTRODUCES NEW STUDIO PLATINUM BRIDAL CLASSICS COLLECTION

Jewelry stores who are looking for a way to get rid of unusable precious metals can now trade in their jewelry via Novell’s Great American Metal Exchange (GAME) program. The program lets jewelers trade in their under-performing, broken or damaged merchandise for Novell’s new Studio Platinum bridal-classics collection. The Studio Platinum collection is perfect for consumers with nouveau-classic taste, and the designs are carefully crafted to be affordable.

Learn more about Novell’s Great American Metal Exchange (GAME).

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Novell Design Studio has created a new metal exchange program to help put affordable platinum bridal jewelry back into qualified jewelry stores. The concept is simple – retailers can send us their unwanted gold, platinum and/or palladium jewelry (without the diamonds – metal only) – and in return we’ll send our new platinum bridal jewelry program.  It is too good to be true and only available for a limited time! GAME is a nationwide metal exchange where all metal will be refined, cast and finished in a single massive order.

Please visit www.novellsgame.com to learn the basics of GAME – the Great American Metal Exchange. A GAME facilitator will be happy to answer all of your questions as well.

Why is GAME so important? It seems that retailers have been restocking less platinum in such a difficult economy, yet consumer interest is still evident. Consumer research tells us that 81% of women about to be engaged want platinum*, while the primary reason consumers purchase something other than platinum is because the product was not available at the store**. The GAME solves this problem and positions jewelry stores to make their customers’ wishes come true, and earn them a more profitable sale in the process.

See GAME’s platinum bridal jewelry on Facebook.

*Conde Nast Bridal Group Wedding Study
** Platinum Guild International’s Mystery Shopping Research

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CIJ International Jewellery, a leading jewelry industry website, features Novell’s platinum engagement ring SE2459-LC (with 10 x .02 round diamonds) and platinum diamond wedding band PL2459-LC (with 22 x .09 round diamonds). Platinum is the metal that will stand the test of time.

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New engagement ring featured in LA Times.

On January 6th, 10th and 11th 2010, LA Times included several ads featuring one of Novell’s upcoming platinum engagement ring styles. Novell is extremely excited about the preview press we have been able to receive from LA Times and look forward to launching the new bridal line in the very near future. While newspaper circulation overall is suffering in the United States, longstanding titles such as the LA Times, NY Times and Wall Street Journal still have their solid audience. In particular, special Sunday supplements dedicated to weddings and events like The Academy Awards perform extremely well. The Los Angeles area can also be considered a region of trendsetting consumers, so it makes complete sense that new products should be presented to future brides and grooms in this valuable area.  This platinum engagement ring will soon be available through an authorized Novell retailer. Please contact one for all pricing and manufacturing options.

Download the January 6th placement to present to a jeweler.
Download the January 10th placement to present to a jeweler.
Download the January 11th placement to present to a jeweler.

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The September 2009 issue of In Style featured Novell’s new platinum engagement ring style E2485-LC. This brand new bridal design has  also been featured in JQ  and LA Times.

New platinum enagement ring featured in In Style fashion magazine.

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The December 2009 edition of Glamour highlighted Novell’s new platinum engagement ring style E2485-LC (pictured with a 3mm platinum wedding band). This design is part of Novell’s upcoming line of new platinum bridal jewelry, and has also been featured in JQ, LA Times, In Style and on PreciousPlatinum.com.

Platinum engagement ring as featured in Glamour magazine.

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Novell is proud to preview selections from our upcoming bridal line. These featured engagement rings and ladies’ wedding bands are pictured in all platinum, but can also be specially created in palladium or gold as well. And like all Novell wedding band products, all styles in the new bridal collection are Made in America. Individual images with product details will soon be added to Novell’s consumer wedding band website and also to our retailer business-to-business section for 24 hour pricing availability and online ordering. Stay tuned!

Coming soon from Novell - new engagement rings and ladies' wedding bands.

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American wedding band manufacturer Novell Design Studio will soon be releasing a brand new line of platinum bridal jewelry. Platinum is the metal that can last a lifetime, so your engagement ring or wedding band can stand the test of time. Novell firmly believes that platinum is the best metal choice for your wedding band and engagement ring. To learn about the benefits of all metals commonly used in the jewelry industry, please download “Choosing the Ring Metal for Your Bridal Jewelry.”

One of Novell’s new platinum engagement rings makes its debut to the general public in the September 9, 2009 edition of the LA Times. The style also recently appeared to the trade in JQ Magazine as well. Our new line of platinum bridal jewelry should be readily available to most Novell retailers by 2010. We hope you are as excited as we are about our latest jewelry styles.

If you are a consumer looking for more information about Novell’s upcoming platinum bridal jewelry line, please have an authorized retailer contact us on your behalf. They will be happy to obtain all pricing and manufacturing options.

View more details about the featured platinum engagement ring.

Novell’s new platinum engagement ring is also highlighted on PreciousPlatinum.com.

New platinum engagement ring makes its debut in LA Times. Platinum lasts a lifetime.

Download the LA Times special advertisement to present to a jeweler.

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