Better economy = better jewelry sales this holiday.

Tapper's Diamonds and Fine Jewelers.

Think that the economy is still down and out and jewelry is just sitting on the shelves of the leading jewelry stores across America? Well, think again. The November, 5, 2010 edition of USA Today features Tapper’s Diamonds and Fine Jewelry owner Mark Tapper putting a $65,000 Judith Ripka diamond heart necklace on shopper Rosemary Stepanski. Ms. Stepanski has been a Tapper’s customer since 1977. The retailer expects holiday sales will be good this year. “We believe in this economy,” says Mr. Tapper.

Tapper’s Diamonds and Fine Jewelry is an authorized Novell wedding band dealer. The jewelry store has locations in West Bloomfield, Novi and Troy, Michigan.

Read Holiday shoppers expected to be less cheap this year.