Monthly Archives: November 2018


What’s Best for YOU – Choosing a Metal That Will Last a Lifetime

Novell is primarily a precious metal company.

Almost all our designs are available in platinum, palladium, gold and Argentium Silver.

But we also understand that there are plenty of other metal choices out there.

We’ve made the following chart to help you compare the characteristics of platinum, palladium, gold, tungsten, titanium and cobalt.

Plus, we’ve added a few other factors to consider when choosing the metal that’s right for you.

Keep in mind that precious metals can be resized and refinished. Popular alternative metals cannot.

And tungsten can also crack or shatter.

Metal chart - easily compare popular metals for jewelry.

Download our Precious Metal Comparison Brochure

Why is Platinum The Most Precious?

Quite simply, platinum is one of the earth’s rarest elements. Its naturally white color will not oxidize or decay over time.
Scarcity makes platinum highly prized, but its demanding nature also means that only the most skilled artisans can work with it. A single ounce of platinum not only requires exceptional effort to mine and refine, it involves weeks of expert handling to craft into a piece of jewelry.

A Brief Overview to Consider

Choose…

YELLOW GOLD if you prefer a yellow color metal surrounding your diamond.
WHITE GOLD if you prefer white color and don’t mind a ring that may lose its whiteness over time or due to wear.
PALLADIUM for a silvery white color that lasts, but is less treasured than platinum.
PLATINUM for an eternally white, naturally enduring metal, whose beauty and rareness will be treasured for generations

There are eight factors you should consider when you are deciding on the metal for your bridal jewelry.

INTRINSIC VALUE
This is the basic worth of a metal. Prices of all metals fluctuate according to supply in the market and demand by consumers. The more pure and precious a metal, the more limited its availability tends to be. Scarcity drives demand, making a metal like platinum more likely to maintain its intrinsic value over time.

LIFE SPAN
In addition to a metal’s ability to withstand wear and tear, life span is judged by certain practicalities. Platinum is highly durable and platinum jewelry can last for generations. Tungsten is also a highly durable metal, however, it’s not considered a precious metal, and tungsten rings cannot be resized.

PRECIOUS-METAL PURITY
How much precious metal content does your ring actually have? 14kt gold is a mix of 58% pure gold and 42% non-precious metal. 18kt gold is 75% pure. Platinum and palladium, both precious metals, are at least 90-95% pure. Tungsten and titanium are also 90-95% pure, but are not considered precious metals.

HYPOALLERGENIC
Hypoallergenic metals reduce or minimize the possibility of an allergic response by minimizing potentially irritating substances. Platinum is the only truly hypoallergenic precious metal.

SURFACE STRENGTH
How much metal (and consequently value) will a ring lose to scratching and denting? All metals scratch, but with gold that scratch actually removes a sliver of metal. With platinum, scratching just ripples the surface. The displaced metal can be moved back into place by polishing.

RESTORATION FACTOR
Can your ring be made to look new again? Can it be refinished, re-sized, or re-conditioned easily? Platinum performs beautifully in each case. Something that can’t be said for the other metals.

RARITY
This relates not only to the scarcity of a given metal, but to the demand for it in uses other than jewelry. For example, while
supplies of both platinum and palladium are very limited, platinum is utilized in far more ways than palladium. Platinum is 30 times more rare than gold. And the greater demand from medical and industrial interests, on an already smaller supply, makes platinum more highly prized.

FEEL
For many, the feeling a metal has on their finger is important. Platinum is twice as heavy as palladium, 60% heavier than 14kt gold, and 40% heavier than 18kt gold. In addition to a significant feeling, this weight, due to platinum’s density, is also part of what makes platinum an extremely durable metal.


Precious Metals for Your Jewelry – What to Know

Precious metals are sometimes confusing.

Yet – here you are. You are making a commitment to or marrying a partner you’ve chosen to spend the rest of your life with. If you choose to purchase commitment jewelry, like an engagement or wedding band, the following will help you quickly select the type of jewelry metal that is best suited for you and for your lifestyle.Need help with precious metals for your bridal jewelry?

 

Who should buy Platinum?

You appreciate fine quality jewelry and want to be able to pass it on to someone from the next generation. You prefer the classic white color and are willing to spend a small premium for the noblest of all precious metals.

Why should you buy Platinum?

Fine Platinum jewelry is usually 95% pure, certified by the stamp – PLAT. Platinum is 100% hypoallergenic and cloud white in color so there is never a reason that it needs to be plated. Platinum can be combined with other colors and types of precious metals so design possibilities are limitless. Platinum is considered to be the best precious metal to protect expensive diamonds. Like all precious metal, Platinum scratches. Unlike the other precious metals, when Platinum scratches, no metal is lost. Platinum doesn’t wear down and get thinner and lighter in weight over time so Platinum jewelry can almost always be reconstructed by an experienced platinum craftsperson. Even a century later. Platinum has a premium intrinsic value.

What to AVOID!

Strong opinions about platinum, for or against, obscure the facts and should not be relevant to your decision making. Because Platinum is such a dynamic precious metal, it isn’t available everywhere, and not every jeweler is equipped or experienced enough to work on it. Beware of jewelers who advise you against Platinum. This is easily avoided by using a reputable retailer.

Want to dig deeper? Ask us a question about Platinum.

If you are looking for a splash of color in your jewelry than Gold is your best choice. You like the tradition of Gold, the way the word rolls off of your tongue…Gold.

Why should you buy Gold?

Gold is probably the most readily available precious metal jewelry product and smart shoppers can find good value because of abundant availability. Gold is almost always mixed with less valuable metals in order to make it harder or to change the color from its natural color, which is Gold, of course, so it lends itself to a lot of different creative applications. As a whole, the jewelry industry is probably most knowledgeable about gold and can usually be counted on to give accurate advice to consumers. More bench jewelers are experienced at working with gold than Platinum or Palladium. As one of the precious metals, Gold has a premium intrinsic value.

What to AVOID!

There are so many different mixtures of gold in the different products available today it is hard to compare quality and even harder to compare value. Do not have unrealistic expectations; if you wear your Gold jewelry every day, it will wear down over time. Some Gold jewelry needs constant plating to maintain the color it is when purchased. Because there isn’t one purity for Gold, it is an easy product for dishonest people to utilize in scams. Play it safe. Do not buy Gold jewelry of any type except from a reputable retailer!

BUYER BEWARE! Gold plating products are often over sold and misrepresented in a way that might lead a consumer to think they are getting gold value. The truth is that the Gold on plated jewelry is worth pennies to dollars. That is because it also falls under the category – Costume Jewelry.

Want to dig deeper? Ask us a question about Gold.

Who should buy Palladium?

You’re a trendsetter who wants a crisp white piece of jewelry with the always white characteristic of Platinum but a better value buy. You do the research, you researched Palladium and you get it!

Why should you buy Palladium?

Palladium jewelry is almost always 95% palladium pure, certified by the stamp – PALL. Palladium is only available in white. Palladium can be combined with other colors and types of precious metals so design possibilities are limitless. Palladium is often referred to as Platinum’s kid sibling, without a real reputation of its own, but it is an unfair characterization. As a Precious Metal alternative to white Gold because it is really white and does not have to be plated, Palladium is often less expensive too. It has a funky stormy white sky hue and stones look great set in it.

What to AVOID!

Good, honest information about Palladium jewelry can be hard to separate from the marketing done for and against it. Because Palladium is such a dynamic precious metal, it isn’t available everywhere, and not every jeweler is equipped or experienced enough to work on it. This is easily remedied by using a reputable retailer that has a good Palladium supplier. Like jewelry made from Gold, Palladium scratches and wears down over time.

Want to dig deeper? Ask us a question about Palladium.

About Silver

Silver is the most affordable of the precious metals. Larger designs and even fashion accessories like belt buckles can be produced without breaking the bank. Silver is soft and even Sterling Silver (92.5% Silver/7.5% hardening metal) will not hold up to a vigorous lifestyle unless the jewelry is made very heavy. That usually doesn’t translate well into wedding and engagement jewelry. Although it can be found by a persistent customer, Silver is not readily available as wedding and engagement jewelry. Platinum and Gold have dominated this category since it became traditional.

Want to dig deeper? Ask us a question about Silver.

Now you might be thinking – “Okay. I know more about precious metals. But I don’t want to buy something just off the shelf. I want my own design.”

If that’s the case, then Custom Shop can help.

What is Custom Shop?
Novell Group is extremely excited to introduce our new Custom Shop division, where our state of the art manufacturing facility brings the independent retail jeweler an easy way to say – “Yes, I can custom make that for you.”

Custom Shop offers 3D printing, so your customers can try on their jewelry before it’s put into production. Here are more Custom Shop capabilities:

• We provide price quotes and CAD renderings within forty-eight hours for customer approval.
• Finished pieces are delivered within three to four weeks.
• Every creation is 100% made in America, so there’s no waiting for your order to arrive from overseas.
• Our domestic manufacturing muscle, with casting facilities, an extensive machine shop, and a skilled hand fabricating staff, gives our authorized retailers a clear path to market advantage.
• Some of our other technologies include casting, mold making, machine fabricating, finishing, setting, jewelry work, restoration, engraving, braiding and plating.

If you want to make your very own design, contact one of our authorized retailers and tell them what you want.


Ask To See Novell at Diamonds Direct in Salt Lake City

Visit Diamonds Direct (across from Fashion Place Mall) for this weekend’s Designer Holiday Trunk Show – Friday, November 30 until Sunday, December 2.

Wedding bands available at Diamonds Direct in Salt Lake City.

Holiday munchies and drinks will be served on Saturday from 5:30pm until 7:30pm.

Ask to see all the Novell wedding bands in their showcase.

Enjoy the 20% special savings (ask store for details).

See you there!

Event Hours:
Friday – 10am to 8pm
Saturday – 10am to 8pm
Sunday – 12pm to 6pm

Get directions via Google Maps below.

Want to create a design of your very own? Just ask Diamonds Direct in Salt Lake City about Novell’s Custom Shop division.

What is Custom Shop?
Novell Group is extremely excited to introduce our new Custom Shop division, where our state of the art manufacturing facility brings the independent retail jeweler an easy way to say – “Yes, I can custom make that for you.”

Custom Shop offers 3D printing, so your customers can try on their jewelry before it’s put into production. Here are more Custom Shop capabilities:

• We provide price quotes and CAD renderings within forty-eight hours for customer approval.
• Finished pieces are delivered within three to four weeks.
• Every creation is 100% made in America, so there’s no waiting for your order to arrive from overseas.
• Our domestic manufacturing muscle, with casting facilities, an extensive machine shop, and a skilled hand fabricating staff, gives our authorized retailers a clear path to market advantage.
• Some of our other technologies include casting, mold making, machine fabricating, finishing, setting, jewelry work, restoration, engraving, braiding and plating.

 


Ask for Novell at Diamonds Direct Designer Holiday Trunk Show in Raleigh

This weekend only – Friday, November 30 through Sunday, December 2 in Raleigh, NC.

Shop for Novell wedding bands at the Diamonds Direct Designer Holiday Trunk Show (located across from the Crabtree Valley Mall).

Raleigh wedding bands - designs available at Diamonds Direct.

Mention you want to see the showcase full of our latest and greatest wedding band designs.

Pick a style that catches your eye, then decide if you want it in platinum, palladium or gold. It’s that easy.

There’s also a special 20% savings (ask the Raleigh Diamonds Direct store for more details).

Special holiday treats will be served from 5:00pm until 7:00pm on Friday.

Event Hours:
Friday – 10am to 8pm
Saturday – 10am to 8pm
Sunday – 12pm to 6pm

For directions, see the map below.

Want to create a design of your very own? Just ask Diamonds Direct in Raleigh about Novell’s Custom Shop division.

What is Custom Shop?
Novell Group is extremely excited to introduce our new Custom Shop division, where our state of the art manufacturing facility brings the independent retail jeweler an easy way to say – “Yes, I can custom make that for you.”

Custom Shop offers 3D printing, so your customers can try on their jewelry before it’s put into production. Here are more Custom Shop capabilities:

• We provide price quotes and CAD renderings within forty-eight hours for customer approval.
• Finished pieces are delivered within three to four weeks.
• Every creation is 100% made in America, so there’s no waiting for your order to arrive from overseas.
• Our domestic manufacturing muscle, with casting facilities, an extensive machine shop, and a skilled hand fabricating staff, gives our authorized retailers a clear path to market advantage.
• Some of our other technologies include casting, mold making, machine fabricating, finishing, setting, jewelry work, restoration, engraving, braiding and plating.


Ask for Novell at Diamonds Direct Designer Holiday Trunk Show in Oklahoma City

Live in Oklahoma City? Getting married soon? Thinking about buying wedding bands?

Head down to Diamonds Direct at Penn Square Mall for their Designer Holiday Trunk Show.Novell wedding bands available at Diamonds Direct in Oklahoma City.

Be sure to ask to see their collection of Novell wedding bands. Almost all Novell styles are available in platinum, palladium or gold.

It’s this weekend only – Friday, November 30th until Sunday, December 2.

Save up to 20% (see store for details).

Friday night sips and snacks provided by Aunt Pittypat’s Catering (5:30pm – 7:30pm).

For more details, directions and show hours, see our post Ask for Novell at Diamonds Direct Designer Holiday Trunk Show.

Novell wedding bands available at Diamonds Direct in Oklahoma City.


Ask for Novell at Diamonds Direct Designer Holiday Trunk Show in Charleston, SC

In the market for wedding bands? If you live in Charleston, SC, head on down to Diamonds Direct at Penn Square Mall.

It’s their their Designer Holiday Trunk Show.

Novell wedding bands available at Diamonds Direct in Charleston, SC.

Be sure to ask to see their collection of Novell wedding bands.Although there won’t be a Novell representative present, there’s plenty of styles to try on.

Keep in mind that nearly all Novell styles are available in platinum, palladium or gold.

This weekend only – Friday, November 30th until Sunday, December 2. Save up to 20% (see store for details).

Friday night sips and snacks provided by Aunt Pittypat’s Catering (5:30pm – 7:30pm).

For directions, read our post Ask for Novell at Diamonds Direct Designer Holiday Trunk Show.


See Novell at the Designer Holiday Trunk Show in Austin, TX

Hello Austin, TX!

If you’re getting married soon, be sure to stop by this weekend’s Designer Holiday Trunk Show at Diamonds Direct Austin (Friday, November 30 until Sunday, December 2).

Ask to see their collection of Novell wedding bands.

Austin wedding bands - available at Diamonds Direct.

Although one of our representatives won’t be on hand, there will be plenty to see!

Available in platinum, palladium or gold, Novell styles are also made better in the USA. Get up to 20% off your purchase (see store for details).

There will be holidays sips and snacks on Friday and Saturday from 6:00pm to 7:00pm.

For directions and more information, see our post Ask for Novell at Diamonds Direct Designer Holiday Trunk Show.

Just click on the store location to be linked with Google Maps.


See Novell Wedding Bands at Diamonds Direct in San Antonio

Attention all soon-to-be brides and grooms in San Antonio.

Our wedding band specialist Howard will be at Diamonds Direct San Antonio from Friday, November 30 until Sunday, December 2. It’s their annual Designer Holiday Trunk Show.

San Antonio wedding bands - available in platinum, palladium or gold.

Visit their beautiful showroom at the Shops at La Cantera to find your perfect wedding band.

Save up to 20% (ask store for details). Be sure to take advantage of Howard’s expertise!

If your wedding is in 2019 – it’s time to shop for your wedding bands.

Eats and drinks will be provided by Jimmy Lyn’s Event Planning & Catering on Friday from 5:30pm to 7:30pm.

Event hours:
Friday – 10am to 8pm
Saturday – 10am to 8pm
Sunday – 12pm to 6pm

Get directions to Diamonds Direct.

Can’t make it? Learn more about the other Diamonds Direct shows where Novell wedding bands will be present.

Diamonds Direct also has events that same weekend in Oklahoma City, Austin, Raleigh, Salt Lake City and St. Louis. So, if you have friends or relatives in those areas, be sure to help spread the word. Aside from Novell wedding bands, Diamonds Direct San Antonio has a spectacular selection of fashion jewelry and gifts.

Why Novell Wedding Bands?

If made in America is a theme that’s close to your heart, then Novell is for you. All Novell precious metal bridal jewelry is made in America. Nearly every design can be made in platinum, palladium or gold. Changes can be made to widths and finishes as well.

It’s never – what you see is what you get. What you want is what we can create. Just for you.

Want to create a design of your own? Ask how our Custom Shop division can help. Don’t be shy!

What is Custom Shop?
Novell Group is extremely excited to introduce our new Custom Shop division, where our state of the art manufacturing facility brings the independent retail jeweler an easy way to say – “Yes, I can custom make that for you.”

Custom Shop offers 3D printing, so your customers can try on their jewelry before it’s put into production. Here are more Custom Shop capabilities:

• We provide price quotes and CAD renderings within forty-eight hours for customer approval.
• Finished pieces are delivered within three to four weeks.
• Every creation is 100% made in America, so there’s no waiting for your order to arrive from overseas.
• Our domestic manufacturing muscle, with casting facilities, an extensive machine shop, and a skilled hand fabricating staff, gives our authorized retailers a clear path to market advantage.
• Some of our other technologies include casting, mold making, machine fabricating, finishing, setting, jewelry work, restoration, engraving, braiding and plating.


Ask for Novell at Diamonds Direct Designer Holiday Trunk Show

If you are getting married in the first half of 2019, then it’s time to start thinking about your wedding bands.

Should you be in a wedding band shopping mood, you can make all of your Sparkling Winter Wishes come true at the Diamonds Direct Designer Holiday Trunk Show.

Winter Event Wedding Bands - See Novell at Diamonds Direct

Save up to 20% on select brands (see store for details). Be sure to ask to see their collection of Novell wedding bands – which can be handcrafted in platinum, palladium or gold.

Many designs can be made wider or narrow. So it’s never what you see is what you get.

Although our wedding band experts will not be present at all shows, there will be plenty of Novell wedding bands on display at each Designer Holiday Trunk Show location. See below for participating location and Designer Holiday Trunk Show dates.

Our wedding band specialist Howard will be present at the San Antonio location from Friday, November 30 through December 2. Be sure to take advantage and ask him any questions about metal choices and styling.

He’s there to give you all the help you need. And make sure you pick out the perfect wedding band that’s just for you!

Want to create a design of your own? Ask how our Custom Shop division can help. Don’t be shy!

Need directions? Just click on the store location below.

November 9 – 11
Columbus, OH | Virginia Beach, VA

November 16 – 18
Charlotte, NC (1) | Jacksonville, FL (2)
Birmingham, AL (3)| Dallas, TX (4)
Indianapolis, IN (5)| Richmond, VA (6)

(1) Refreshments provided by Del Frisco on Friday from 5:30pm until 7:30pm.
(2) Refreshments provided by Fogo de Chão – Friday 5:00pm until 8:00pm.
(3) Food and drinks provided by Food and drinks provided on Friday by Ashley Mac’s (5pm – 7pm).
(4) On Friday (from 5pm until 7pm), help yourself to hors d’oeuvres Royal Blue Grocery, and wine by Banfi Vintners.
(5) Sullivan’s Steakhouse will provide holiday sips and snacks on Friday from 5:00pm until 8:00pm.
(6) Enjoy food and beverage provided by Red Salt Chophouse and Sushi on Friday from 5:00pm until 7:00pm.

November 30 – December 2
Oklahoma City, OK (1)| San Antonio, TX  (2)
Austin, TX (3)| Charleston, SC (4)
Salt Lake City, UT (5)| Raleigh, NC (6)
St. Louis, MO (7)

(1) Holiday sips and snacks byAunt PityyPat’s Catering on Friday from 5:30om to 7:30pm.
(2) Holiday sips and snacks by Jimmylynn’s Catering on Friday from 5:30om to 7:30pm.
(3) Refreshments on Friday and Saturday from 6:30pm to 7:30pm.
(4) Holiday sips and snacks by Napa Mount Pleasant on Friday from 5:30pm to 7:30pm.
(5) Refreshments on Friday and Saturday from 6:30pm to 7:30pm.
(6) Refreshments on Friday and Saturday from 5:00pm to 7:00pm.
(7) Holiday sips and snacks by Maggiano’s on Friday from from 5:00pm to 7:00pm.

December 7 – 9
Kansas City, KS

Event Hours:
Friday – 10am to 8pm
Saturday – 10am to 8pm
Sunday – 12pm to 6pm

What is Custom Shop?
Novell Group is extremely excited to introduce our new Custom Shop division, where our state of the art manufacturing facility brings the independent retail jeweler an easy way to say – “Yes, I can custom make that for you.”

Custom Shop offers 3D printing, so your customers can try on their jewelry before it’s put into production. Here are more Custom Shop capabilities:

• We provide price quotes and CAD renderings within forty-eight hours for customer approval.
• Finished pieces are delivered within three to four weeks.
• Every creation is 100% made in America, so there’s no waiting for your order to arrive from overseas.
• Our domestic manufacturing muscle, with casting facilities, an extensive machine shop, and a skilled hand fabricating staff, gives our authorized retailers a clear path to market advantage.
• Some of our other technologies include casting, mold making, machine fabricating, finishing, setting, jewelry work, restoration, engraving, braiding and plating.

Interested retailers can call 888-668-3551 for more information.

Are you a consumer wanting to have a piece of jewelry custom made? Please contact one of our authorized retailers and tell them you want Custom Shop to make your jewelry dream come true.