This article was originally posted on Novell’s wedding ring blog:

The October 2009 issue of MJSA Journal highlights Novell’s promotion of a new wedding song by folk-pop artist Jacqui Naylor. “Celebrate Early and Often” is featured in the Inspired Thinking-Success Strategies column:

To help raise Internet awareness of Rahway, New Jersey–based Novell as a bridal brand, the company’s marketing director Rick Mulholland turned to music. Instead of competing head-to head with other jewelry manufacturers and e-tailers populating search engine results with key jewelry terms such as “wedding bands” and “engagement rings,” Mulholland decided to promote the song “Celebrate Early and Often” by Jacqui Naylor. It’s featured on Novell’s website as a perfect wedding song for couples looking for something a little non-traditional and unique.

“We really needed a way to stand out to consumers that are planning their weddings, and to do so without spending any money,” says Mulholland. “Thanks to our online press releases (www.novelldesignstudio.com/new_wedding_song.php), I was able to earn high-ranking organic search engine results.”

“People looking for song ideas may not have purchased their wedding bands yet. So if they come across the song on our website, there’s a good chance that they’ll be curious about Novell’s prod¬ucts and start to look around.”

And Mulholland’s prediction has proven itself: He reports that web traf¬fic spiked earlier this year to the tune of about 20,000 unique visitors reading the press releases and/or visiting the webpage featuring the song, with “a nice overall click-through.” And that’s music to Novell’s ears.

Please visit www.novelldesignstudio.com/newweddingsong.php to hear a sample and download “Celebrate Early and Often.”

MJSA featured an article about a new wedding song for a new wedding generation.

Learn more about the album  You Don’t Know Jacq.

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This article was originally posted on Novell’s wedding ring blog:

American wedding band manufacturer Novell Design Studio will soon be releasing a brand new line of platinum bridal jewelry. Platinum is the metal that can last a lifetime, so your engagement ring or wedding band can stand the test of time. Novell firmly believes that platinum is the best metal choice for your wedding band and engagement ring. To learn about the benefits of all metals commonly used in the jewelry industry, please download “Choosing the Ring Metal for Your Bridal Jewelry.”

One of Novell’s new platinum engagement rings makes its debut to the general public in the September 9, 2009 edition of the LA Times. The style also recently appeared to the trade in JQ Magazine as well. Our new line of platinum bridal jewelry should be readily available to most Novell retailers by 2010. We hope you are as excited as we are about our latest jewelry styles.

If you are a consumer looking for more information about Novell’s upcoming platinum bridal jewelry line, please have an authorized Novell wedding ring retailer contact us on your behalf. They will be happy to obtain all pricing and manufacturing options.

New platinum engagement ring highlighted in LA Times.

View more details about the featured platinum engagement ring.

Novell’s new platinum engagement ring is also highlighted on PreciousPlatinum.com.

Download the LA Times special advertisement to present to a jeweler.

LA Times

Novell has recently added eleven new wedding band images to NovellDesignStudio.com:

• Argentium Sterling Silver wedding band AS1970-8GEW
• Argentium Sterling Silver wedding band AS1973-8GEW
• Argentium Sterling Silver wedding band AS1975-9GEW

Learn more about Argentium Sterling Silver.

• Gold Max Squared wedding band MAX3521-9GW
• Gold Max Squared wedding band MAX3522-10GW
• Gold Max Squared wedding band MAX3523-10GW
• Gold Max Squared wedding band MAX3524-10GW
• Gold Max Squared wedding band MAX3526-10GW
• Gold Max Squared wedding band MAX3527-10GW
• Gold Max Squared wedding band MAX3528-10GCW
• Gold Max Squared wedding band MAX3529-10GW

View all wedding rings in Novell’s Max Squared Collection.

For pricing and manufacturing inquiries, please contact an authorized Novell retailer in your area. And keep up to date with everything that’s new from Novell by visiting the Novell News section on NovellDesignStudio.com.

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American wedding ring manufacturer Novell Design Studio, in co-operation with jewelry industry trade publication The Jewelry Book, announces a new and forward-thinking initiative – “Jewelry Made in America.” The focus of “Jewelry Made in America” is to help promote designers and manufacturers that can proudly claim that their products are fabricated in the United States, and not imported as finished goods from abroad.

Read more in “The ‘Jewelry Made in America’ Initiative.”

jewelry book, Jewelry Industry News, Jewelry Made in America

Trans World News, an online news and social community, recently featured Novell Design Studio in one of its company profiles. The article’s headline was recently included in Google News under the keywords “wedding rings,” and it links to all of Novell’s wedding band and wedding ring online news stories, website and more.

Read about Novell wedding bands on Trans World News.

news, novell, Trans World News, wedding bands

This article was originally posted on Novell’s wedding ring blog:

The September/October 2009 issue of Brides magazine featured Novell platinum wedding band styles NQP157-6GPCX and P1800-4LC. Platinum is the metal that literally can last a lifetime.

Engraved platinum wedding bands as featured in Brides magazine.

Download a PDF of this platinum wedding band feature.

Brides, news, novell, Platinum, wedding bands

This article was originally posted on Novell’s wedding ring blog:

One of Novell’s authorized wedding  band  retailers, Patronik Designs Jewelry in Burlingame, CA, has been named one of trade publication In Store Magazine’s Coolest Stores in America for 2009. Featured in the “Coolest of ‘Em All – Small Store Category,” Patronik Designs Jewelry first opened in 1996 and underwent extensive renovation in 2003, combining intriguing interior design with an exterior jewelry “factory” motif to reinforce the fact that they do a lot of custom jewelry work on premise.

An authorized Novell wedding band retailer earns award as one of America's coolest stores.

Novell would like to congratulate Patronik Designs Jewelry for their selection as one of America’s coolest jewelry stores.

Here’s what a few of the judges said about Patronik Designs Jewelry:

“This is a store about visual excitement.” – Tim Malone (The Malone Resource Group)

“…the owners are an inspiration in their commitment and dedication to meeting and servicing their customers.” – Steve Samaras (owner of 2008’s Coolest Store in America winner Zachary’s Jewelers [small store category])

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This article was originally posted on Novell’s wedding ring blog:

The July/August 2009 issue of JQ Magazine  featured brand new Novell platinum engagement ring style E2485-LC. This design will appear in a variety of Platinum Guild International advertisements in 2009 and 2010, and also be a highlighted selection from Novell’s upcoming bridal line.

Keep up to date with everything new about Novell by visiting the Novell News section on www.novelldesignstudio.com.

New platinum engagement ring from Novell makes its debut in JQ Magazine.

Download this platinum engagement ring article.

engagement ring, JQ, new products, news, novell, Platinum

PreciousPlatinum.com highlights several of Novell’s wedding band and engagement ring styles that have been included in recent consumer advertisements for platinum. They are:

• Brand new platinum and diamond engagement ring with a matching platinum wedding band for her.
• A set of his and her platinum engraved wedding bands.
• Platinum engagement ring with matching platinum wedding bands for him and her.

PGI re-launches new platinum website and feature platinum wedding bands from Novell.

Please visit an authorized Novell wedding band retailer to learn more about our platinum designs.

news, novell, Platinum, Platinum Guild, wedding bands

This article was originally posted on Novell’s wedding ring blog:

K-Jon’s Fine Jewelers – one of Novell’s most reputable and forward-thinking wedding band retailers – recently thanked Novell for our ability to almost always say “yes” to their consumers’ special wedding band customization requests. This gesture is greatly appreciated, and it is a nice opportunity to share what Pam M. at K-Jon’s had to say:

Dear Novell staff – I wanted to write and thank you all for the wonderful service we get whenever we call. It is such a pleasure to work with such helpful and fun people! As the person who does most of the ordering for the store, I know this is not always the case when working with vendors. I also really appreciate that when we have the most unusual requests – you all never have said “no!” So thank you – all of you at Novell!

Pam M. and the K-Jons staff

Well, Pam. Please let  Novell take the time to give a big THANK YOU to you and all of your staff at K-Jon’s Fine Jewelers as well. It is great to know that your jewelry store has taken advantage of what literally has built Novell – our ability to customize a wedding ring to the customer’s specifications, so that their wedding ring can be just the way that they desire it to be. Retailers such as yours allow Novell as a brand to continue to grow year after year. Thank you so much for your business.

K-Jon’s Fine Jewelers in located in Atascadero, CA.

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