Monthly Archives: December 2009


Novell wedding bands presents The Jewelry Book.

Novell Design Studio, an American wedding band manufacturer that specializes in wedding band customization, is proud to present the latest digital edition of The Jewelry Book. Both consumers and retailers can learn about a wide variety of jewelry designers and manufacturers that are either well established within or relatively new to the jewelry industry. The Jewelry Book also includes interesting articles about such topics as why platinum is a top seller for bridal jewelry, and the new “Jewelry Made in America” initiative.

Enjoy the digital edition of The Jewelry Book. Readers can also download a PDF version to print out images, articles and other information that may be helpful when shopping for jewelry.

Read the digital version of The Jewelry Book, or download a PDF version.

Read the digital version of The Jewelry Book, or download a PDF version.


Choosing the right metal for your wedding band or wedding ring.

Today, there is a lot of confusing information about the metals that are commonly used for wedding bands and wedding rings – platinum, palladium, gold, tungsten and titanium. For this reason, Novell created a special PDF brochure and accompanying video (see below).

Choosing the Right Metal for Your Bridal Jewelry is designed to help the average consumer decide which metal will be the best choice for their wedding or engagement ring, as these rings are not only a symbol of love and celebration, but can also be assets to be treasured in the years ahead. This video’s soundtrack features “Center of My Heart,” a selection from composer Paul Schwartz’s latest album – State of Grace III. From modern pulsing rhythmic tracks to small acoustic ensembles and broadly orchestrated numbers, State of Grace III features a wide range of musical styles to mirror Novell’s ample array of wedding ring styles.

Almost all Novell wedding rings can be specially created wider, narrower, and in platinum, palladium or gold. Visit www.novelldesignstudio.com for more information.


New video shows wedding band customization.

Novell Design Studio, an American wedding band and bridal jewelry manufacturer with over 22 years in the jewelry industry, is proud to announce the launch of its latest online video brochure. This brand new video illustrates Novell’s unique customization capabilities with several wedding band morphing segments which are set to original music. Any average consumer looking to purchase a wedding band can learn about what makes Novell different from nearly all other manufacturers; the ability to make almost all of their wedding band designs wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Why settle for ordinary, when only the best American-made wedding bands and bridal jewelry should do?


Brand New Wedding Band Blog Hits 145th Post.

This article was originally featured on TransWorldNews.com:

American wedding band manufacturer uses a blogging platform to increase outreach to potential consumers.

Novell Design Studio, a leading American wedding band manufacturer that specializes in product customization, has recently launched a blog component to its main domain – www.novelldesignstudio.com. The new blog will highlight Novell’s appearances in the press, general company philosophy, education about the metals commonly available for wedding bands, authorized Novell retailers, and much more. Still in its infancy stage, Novell’s wedding band blog should be fully updated within a few weeks.

The Question is – Why a Wedding Band Blog?
“A blog is a great way to engage your potential customer in a different way other than with just a run-of-the-mill website or ordinary advertising,” reports Novell Marketing Director Rick Mulholland. “ I can use it to quickly highlight a recent news item, new wedding band and bridal jewelry products, or even one of our retailer’s upcoming events. Blogging is simply an efficient way to get the ‘word out,’ and I welcome visitors to make comments of any kind. Without initiating open conversation, we’re just another company that’s trying to preach our message. Novell’s wedding band blog component is also the very first step in a new approach to Internet marketing that will be unique to the jewelry industry. I am very excited about the future.”

Visit Novell’s new wedding band blog at www.novelldesignstudio.com/blog/.

More about Novell Wedding Bands
Novell Design Studio prides itself on continually bringing innovation to the bridal jewelry industry. The company currently specializes in customizing its designs to suit individuals’ particular needs, tastes and diverse lifestyles. Since no consumer should just have to settle for what is on the shelf, Novell can specially create almost all of their wedding band styles in many variations – wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Novell wedding bands sold at over 1,000 authorized retailers nationwide. Visit www.novelldesignstudio.com to find the jewelry store in your area.


Brand new engagement ring featured in LA Times.

American wedding band manufacturer Novell Design Studio will soon be releasing a brand new line of platinum bridal jewelry. Platinum is the metal that can last a lifetime, so your engagement ring or wedding band can stand the test of time. Novell firmly believes that platinum is the best metal choice for your wedding band and engagement ring. To learn about the benefits of all metals commonly used in the jewelry industry, please download “Choosing the Ring Metal for Your Bridal Jewelry.”

One of Novell’s new platinum engagement rings makes its debut to the general public in the September 9, 2009 edition of the LA Times. The style also recently appeared to the trade in JQ Magazine as well. Our new line of platinum bridal jewelry should be readily available to most Novell retailers by 2010. We hope you are as excited as we are about our latest jewelry styles.

If you are a consumer looking for more information about Novell’s upcoming platinum bridal jewelry line, please have an authorized retailer contact us on your behalf. They will be happy to obtain all pricing and manufacturing options.

View more details about the featured platinum engagement ring.

Novell’s new platinum engagement ring is also highlighted on PreciousPlatinum.com.

New platinum engagement ring makes its debut in LA Times. Platinum lasts a lifetime.

New platinum engagement ring makes its debut in LA Times. Platinum lasts a lifetime.

Download the LA Times special advertisement to present to a jeweler.


Platinum wedding bands featured in Allure.

Back in June 2009, Allure magazine featured Novell platinum wedding band styles NQP157-6GPCX and P1800-4LC. These rings were given away to four sets of engaged couples for  Platinum Guild’s 2009 Platinum Proposal Contest.

Engraved platinum wedding bands featured in Allure Magazine.

Engraved platinum wedding bands featured in Allure Magazine.