Who will win this Sunday’s Super Bowl? Vote for your team on the Novell Facebook page!

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One of Novell’s latest platinum engagement rings was the winner of a recent Brides Facebook Poll (during the week of September 19, 2011). Featured in the new Studio Platinum collection, SE2543-LC-3/4 is a vintage design single row pave platinum engagement ring pictured with a ¾ carat center diamond. This engagement ring style also has a matching platinum wedding band.

See more platinum engagement rings at Novell’s Studio Platinum website.

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In 2010, Robert Manse joined Novell Design Studio’s family of jewelry companies. Robert’s vast experience in the jewelry industry has given Novell even more depth and experience in the area of fashion jewelry. His line of Balinese jewelry is extremely popular on Home Shopping Network and HSN.com, and soon his jewelry designs will be available at independent jewelry stores from coast-to-coast.

Robert Manse is proud to announce his new Facebook jewelry giveaway. Fans of his Bali RoManse collection can enter for a chance to win a handcrafted five carat oval Blue Topaz necklace, which has been hand-crafted in precious 925 sterling silver. This featured design is showcased on a 17 inch, hand-woven round wheat “Tolang-Naga” chain, and also has a toggle closure with an extended ring for a secure fit. All of Robert’s jewelry inspirations in his Bali RoManse Collection are hand-created by experienced artisans in Bali – the Island of the Gods.

Here’s how to enter to win:

1. “Like” Robert Manse Designs on Facebook.

2. Share the Robert Manse Designs Facebook page or any Bali RoManse product from this page on your Wall, and tag us in your posts. Facebook’s easy-to-use “Share” button can be found on most featured images and posts on the left side, while the “Tag This Photo” function is typically located on the right side.

3. You can share and post Bali RoManse products as many times as you like; each shared post in which you tag “Robert Manse Designs” gets you one entry into the Robert Manse Designs Facebook jewelry giveaway.

Visit the Robert Manse Designs Facebook page today. The jewelry giveaway* ends October 31, 2011.

More about Robert Manse
Prior to becoming a jewelry designer, Robert Manse started his TV hosting career in 2000 on QVC for the channel’s titanium jewelry category. Other television experience includes working with the Gem Shopping Network selling higher-end jewelry designs while partnered with Euphoria New York.  In addition to designer jewelry hosting, Robert’s strong industry history includes being Director of Marketing for Gold and Diamond Merchants Group, Director of Sales and Marketing for Royal Chain, President of Sales for S & R Designs, and most recently as a designer, TV host and merchandiser with Behnam Jewelry / Samuel B.

*Please note: Featured prize may not be substituted or replaced with cash award or any other alternative. No purchase necessary for a chance to win. Winner is subject to income tax laws in their area.

The manufacturer’s suggested retail price for the necklace is $300.

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Authorized Novell wedding band retailer Kassab Jewelers is giving away a piece of jewelry every week via their Facebook page ALL YEAR LONG! Kassab Jewelers gives you a chance a chance to win jewelry in any of their upcoming drawings, and you can also earn FIVE additional entries for every friend that you refer to their Facebook jewelry giveaway as well. The odds at winning are better than you’ll find in Atlantic City or Las Vegas.

Visit Kassab Jewelers’ Facebook page to enter their jewelry giveaway today.

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The Facebook page for Brides.com features a poll asking for fans to vote for their favorite platinum engagement ring. Alongside styles by leading platinum bridal jewelry designers Diamond in the Rough, Gumuchian, Phyllis Bergman for Mercury Ring, and Designs by Vatché is a new platinum engagement ring by Novell. To vote, you simply have to LIKE the Brides.com Facebook page, and then scroll down just a bit to participate.

Visit the Brides.com Facebook page to vote!

Why choose platinum for your engagement ring? Simply put, platinum is a durable naturally white metal that ages very well. And since platinum’s price point is now very similar to gold (and white gold is not naturally white and turns yellow over time), platinum is worth the investment for engagement rings, wedding rings and jewelry.

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This is just a reminder that Novell has a Facebook page. Please feel free to join us – or “like” our page – to keep up with new products, upcoming Facebook-online promotions and much more. One of the highlights is the Novell video that demonstrates our customization capabilities. Take a peek, and share with your significant other!

Novell Facebook page.

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This article was originally posted on Novell’s wedding ring blog:

JCK Magazine’s Mark Smelzer wrote about the jewelry industry beginning to embrace Facebook. Since I have a pretty strong opinion on this subject, I have a lot to say and posted a response to the online article. However, my comments formatted into one giant blob-of-a-paragraph. The message is there, but it’s not easy to follow.

So, in case anyone is interested, below are the relevant parts of Mark’s article, and my response – formatted so it’s easier to read.

The Facebook Era Arrives
By Mark Smelzer — JCK-Jewelers Circular Keystone, 3/1/2009
I’ve just returned from Tucson, Ariz., where I attended the Centurion show and the AGTA show. As always, the warmth of Tucson (figuratively and literally) was a terrific escape and the trip was a chance to see our friends in the industry. Topic No. 1, of course, was the economy and its continuing negative impact on the jewelry industry.

Amid the concerns, there were several fascinating topics of conversation, the most interesting being the rise of Facebook. Suddenly, everyone in the industry is talking about the hugely successful networking site and its impact on their personal and professional lives.
For an industry that once lagged behind the population as a whole with regard to the Internet, it seems we’re finally catching up. JCKonline.com’s traffic numbers continue to boom, with 162,000 unique visitors (individual persons) visiting our site in the month of January alone, our highest monthly traffic ever!

There is a particular sense of a watershed moment with regard to Facebook. It’s one thing for members of our industry to recognize the strategic importance of the Web. It’s quite another for them to incorporate the Internet into their daily personal lives. Through the use of this site and others, we’re finally realizing the role that the Internet plays for millions.

What does this mean to you, the retailer or manufacturer? It means that once again the paradigm has shifted (recall the shift from weekly magazines like Life to television), and once again you need to position yourselves where the traffic is.

Step 1 should be creating personal and business Facebook pages. Once you have a personal page, you can create a page for your business as well. As your network of friends grows on your personal page (you’ll be astonished at how quickly the numbers add up), you can invite them to become a “fan” of your business page as well. As your business fans grow, you’ll have a ready-made list of persons to e-mail on a continuing basis, to inform them of events, charity involvements, trunk shows, new product arrivals, etc.

None of this takes the place of your store or business’s actual Web site. In fact, you want to place as many links (and reasons to link) to your Web site as possible on your business Facebook page. Think of a Facebook page as plopping yourself in the middle of a busy freeway, in the hope of diverting traffic to your site. Go where the traffic is!

Read more at http://www.jckonline.com/article/CA6640742.html.

My response:
The Facebook era not only has begun, but it probably can be said that it started a while ago, and it’s pretty much just now starting to be talked about in the jewelry industry. This is a good thing. Maybe even a great thing!

In an age where people like me are asked to either greatly reduce, reserve or even eliminate budgets, tools like Facebook are very valuable. Yes – it’s where the traffic certainly is. However, it should be noted that connecting with the right audience may take quite a bit of work. One page alone may not attract customers to your door automatically.

Novell put up a Facebook page about three weeks ago (http://www.facebook.com/pages/Novell-Design-Studio/45691939078). Over the next few months, I anticipate that I will have to put in a decent amount of time to really get it noticed. In fact, I may even say that promoting Novell wedding rings through a variety of social media channels (blogs, message boards, Twitter, Facebook, YouTube, Digg, Flickr and many other news and linking websites) will be a big – if not the biggest – part of my job. If you wanna catch a lot of fish, then you definitely have to put your boat where the most fish are. And, of course, have the right bait. 

I am very happy to be hearing buzz within the jewelry industry about Facebook and social media in general. I look forward to the day when more manufacturers and retailers make an active presence known to existing and future customers alike. Personally, I want to be next to my competitors on many platforms. That way, consumers can easily compare and choose the manufacturer, product or even metal that’s right for them.

People like to use the term “branding,” but often I wonder if many of those who throw the term into conversations really truly know what “branding” is. At least with Facebook, your message needs to be clear and focused for it to have a chance to work. Even with my page, I know that I have a lot of tweaking to do as well. It looks to be a fun – and educating – journey to take.

“Good-bye” to relying on print ads and glossy brochures alone. “Hello” to more focused and multi-channeled messages.

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Facebook, Jewelry Industry News, news

Wedding band manufacturer Novell Design Studio recently launched its company profile on Facebook. Facebook users may conveniently view popular wedding band styles, quickly browse Novell wedding band news, and view over 150 individual wedding band video brochures. The company launched its profile as an easy way for Facebook users to compare Novell to other wedding band manufacturers.

Visit Novell’s Facebook company profile (must be registered).

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