Leading online jewelry authority The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange (GAME). The premise of GAME is simple; jewelry stores can exchange precious metals from merchandise that is unwanted, broken or just not selling for a platinum engagement ring collection with a substantial retail value. GAME answers questions that many jewelry stores have in a tough economy – what can retailer do with old jewelry that’s not moving? And how can a jeweler actually increase their inventory without spending a lot of money?

Read Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

GAME has also been featured in Yahoo! News.

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Your Engagement 101 reported on all the latest jewelry trends while they were at the JCK Show in Las Vegas (Jewelry Fashion Week), but in case you didn’t have time to check out all of the recent blog posts, here’s a quick recap of the biggest trends to come out of the show this year.

One of the highlights is a TATU ring by Novell. TATU rings were initially introduced in stainless steel, but now many styles can be created in Argentium Sterling Silver, palladium and more. Ask a Novell wedding band retailer in your area for more information.

Read Top 14 Bridal Jewelry Trends from Jewelry Fashion Week.

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Novell was recently featured in Behind the Scenes with Engagement 101 TV, a yearly feature brought to you by Your Engagement 101. Filmed at  JCK’s Jewelry Fashion Week (an annual trade show), Your Engagement 101 covers everything from red carpet events to interviews with jewelry designers, and their cameras were literally everywhere. New episodes will premiere later this summer, but you can check out some previews at Behind the Scenes with Engagement 101 TV right now.

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Leading jewelry blog Jewelry Dose Daily features Novell’s latest initiative to put more affordable platinum in fine retail jewelry stores – The Great American Metal Exchange.

“If you’re a fine retail jeweler, you’ll want to check out the new program that seemingly everyone in the jewelry industry is talking about.  Novell Design Studio recently announced the creation of their Great American Metal Exchange (GAME) program which allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection.”

Read the entire post – Novell Design Studio Announces the Creation of the Great American Metal Exchange (GAME) Program, Making Platinum Jewelry Affordable to Retail Jewelers and their Customers.

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It’s that time of the year again for the jewelry industry, and Engagement 101 is so excited for the annual JCK Show in Las Vegas (at Mandalay Bay). The leading wedding blog and website is highlighting the best in bridal jewelry during the weeks leading up to this trade show. In the May 4, 2011 Top Trends of the Week, the lead story is Novell’s Great American Metal Exchange.

NOVELL INTRODUCES NEW STUDIO PLATINUM BRIDAL CLASSICS COLLECTION

Jewelry stores who are looking for a way to get rid of unusable precious metals can now trade in their jewelry via Novell’s Great American Metal Exchange (GAME) program. The program lets jewelers trade in their under-performing, broken or damaged merchandise for Novell’s new Studio Platinum bridal-classics collection. The Studio Platinum collection is perfect for consumers with nouveau-classic taste, and the designs are carefully crafted to be affordable.

Learn more about Novell’s Great American Metal Exchange (GAME).

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One of Novell’s latest platinum wedding band designs is part of Yourengagement101.com’s Royal Wedding Giveaway. To enter the contest, simply cast your vote for your favorite ring in each of the following categories – Classic Cut Engagement Rings, Fancy Cut Engagement Rings, Women’s Wedding Bands, Men’s Wedding Bands, Matching Engagement Ring, Wedding Band Sets, Vintage Engagement Rings, Trendsetting Engagement Rings, and Eco-Friendly Engagement Rings. There are eight categories to vote in, but you can only choose one ring for each category.

Rings from each featured designer or manufacturer were chosen during a rigorous nomination process; a committee of experts narrowed down the selections to just eight per category. Learn more about the 2011 Bridal Jewelry Awards committee, or enter Yourengagement101.com’s Royal Wedding Giveaway today!

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Novell Design Studio has created a new metal exchange program to help put affordable platinum bridal jewelry back into qualified jewelry stores. The concept is simple – retailers can send us their unwanted gold, platinum and/or palladium jewelry (without the diamonds – metal only) – and in return we’ll send our new platinum bridal jewelry program.  It is too good to be true and only available for a limited time! GAME is a nationwide metal exchange where all metal will be refined, cast and finished in a single massive order.

Please visit www.novellsgame.com to learn the basics of GAME – the Great American Metal Exchange. A GAME facilitator will be happy to answer all of your questions as well.

Why is GAME so important? It seems that retailers have been restocking less platinum in such a difficult economy, yet consumer interest is still evident. Consumer research tells us that 81% of women about to be engaged want platinum*, while the primary reason consumers purchase something other than platinum is because the product was not available at the store**. The GAME solves this problem and positions jewelry stores to make their customers’ wishes come true, and earn them a more profitable sale in the process.

See GAME’s platinum bridal jewelry on Facebook.

*Conde Nast Bridal Group Wedding Study
** Platinum Guild International’s Mystery Shopping Research

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Authorized Novell wedding band retailer Diamonds Direct (Raleigh, North Carolina location) is having their Spring Designer Extravaganza from April 15th through April 17th, 2011! More than a dozen top designers – including Novell – will be showcasing their exception jewelry.

In addition to seeing all the latest wedding bands, engagement rings, pendants, bracelets, earrings and just about any jewelry style you can thing of, cocktails and hors d’oeuvres will be provided on Friday night by Fleming’s Steakhouse (from 5pm to 8pm).

Diamonds Direct
4401 Glenwood Avenue
Raleigh, NC 27612
www.diamondsdirectcrabtree.com

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The Wedding Season has officially begun!  Authorized Novell wedding band retailer Freedman Jewelers of Boston cordially invites you to attend their 9th Annual Wedding Band and Engagement Ring Show. Come browse Freedman Jewelers’ extensive selection of diamond, platinum, gold, palladium and tungsten carbide wedding bands. And of course there will be a beautiful selection of new Novell wedding bands for you to view and try on your finger!  Freedman‘s is also offering a $100 discount off any new wedding purchase over $500.  This offer is valid until March 26th, 2011. 

Dates – March 24 -26th, 2011

Hours – Freedman Jewelers’ 9th Annual Wedding Band and Engagement Ring Show will take place during the following hours:

Thursday March 24th from 9:30am until 8pm
Friday March 25th from 9:30am until 6pm
Saturday March 26th from 9:30am until 5pm 

Location – Freedman Jewelers is located at 333 Washington Street (Suite 408) in Boston, Massachusetts.

Freedman Jewelers validates parking for the convenient 33 Arch Street Parking Garage.  If you have any questions, please call Freedman Jewelers directly at 617-227-4294. Or e-mail them via info@freedmandiamonds.com.

You can also visit Freedman Jewelers on Facebook and Twitter.

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Authorized Novell wedding band retailer LarsonJewelers.com, a leading online source of men’s wedding bands, is proud to announce the introduction of their new silver wedding bands line – and just in time for Valentine’s Day! Their new silver wedding bands collection include some of Novell Design Studio‘s best selling styles, and are an affordable precious metal choice for young couples who don’t have a huge budget for their wedding bands, yet would still like bridal jewelry created from material that has intrinsic value.

Novell’s silver wedding bands are specially created with Argentium Silver, which is a non-tarnishing silver metal. Traditionally, silver jewelry’s downside has been that it needed to be cleaned frequently as it tarnished easily due to the fact that it is typically alloyed with copper. The Argentium Silver that Novell uses is alloyed with germanium to avoid this tarnishing problem.

Read – Larson Jewelers Introduces Silver Wedding Bands Line.

And see more Novell wedding bands at LarsonJewelers.com.

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