Ever wonder about palladium? Or are you currently considering palladium for your wedding ring purchase? If so, here are a few answers that may help you with your decision. After all, an educated consumer is the jewelry industry’s best customer.

New palladium wedding bands by Novell.

 Read more about palladium at TransWorldNews.com.

 This post about palladium was inspired by this feature on WeddingPlanningandAcessories.com.

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This article was originally posted on Novell’s wedding ring blog:

The new baby blog Me, Myself & Baby I, Lainie Friedman-Gutterman’s daily account about being pregnant for the first time, highlights classic Novell wedding bands which are currently being featured on the new wedding website BridalCanvas.com. Lainie had recently purchased a Novell palladium wedding band for her husband, and her comments about the wedding band are included in Novell’s profile. The testimonial previously appeared on the Engagement 101 Magazine wedding blog as well.

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This article was originally posted on Novell’s wedding ring blog:

BridalCanvas.com, a new and innovative online wedding portal, is currently featuring a variety of Novell wedding bands, company information and a testimonial from a new bride who recently purchased a Novell palladium wedding band for her husband.

We love the ring. I think it screams, “I’m strong, stable, solid and forever – just like the man wearing it!”- Lainie Friedman-Gutterman

The website’s unique visual applications are expected to be utilized by an estimated 150,000 future brides per quarter.

Read more about Novell wedding bands being featured on BridalCanvas.com at TransWorldNews.com…

New wedding website features classic wedding bands by Novell. Novell wedding bands can be made wider, narrower, in different metals and more.

Download this classic wedding band article.

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This article was originally posted on Novell’s wedding ring blog:

The April 2009 edition of Modern Jeweler magazine highlighted classic Novell platinum wedding band style P1589-7GC in the Bridal Style Guide feature about wedding rings.

Novell, an American wedding  band manufacturer which specializes in wedding band customization, has always emphasized the philosophy that platinum is the superior metal choice for both men’s and women’s wedding bands. Yet for each individual, the same metal can also be symbolic of very different things. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not. No other precious metal offers the same level of excellence.

Classic platinum wedding band featured in Modern Jeweler.

Read more on TransWorldNews.com…

Download this platinum wedding band article.

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This article was originally posted on Novell’s wedding ring blog:

Novell palladium wedding band style LNQP118-6GCX was featured in “Best of the Best: JCK Jewelers Choice Awards,” a supplement which accompanies the April 2009 issue and is also bound into the JCK Las Vegas Show Guide. This style recently earned 3rd place in the Palladium Jewelry/Under $2,000 category for this annual jewelry industry contest. Other finalists were Diaco Diamonds and Simon G. Over 16,000 retailers participated in the voting!

Classic palladium wedding band style is recognized by the jewelry industry.

Learn more about choosing palladium for your wedding band.

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This article was originally posted on Novell’s wedding ring blog:

JCK Magazine’s Mark Smelzer wrote about the jewelry industry beginning to embrace Facebook. Since I have a pretty strong opinion on this subject, I have a lot to say and posted a response to the online article. However, my comments formatted into one giant blob-of-a-paragraph. The message is there, but it’s not easy to follow.

So, in case anyone is interested, below are the relevant parts of Mark’s article, and my response – formatted so it’s easier to read.

The Facebook Era Arrives
By Mark Smelzer — JCK-Jewelers Circular Keystone, 3/1/2009
I’ve just returned from Tucson, Ariz., where I attended the Centurion show and the AGTA show. As always, the warmth of Tucson (figuratively and literally) was a terrific escape and the trip was a chance to see our friends in the industry. Topic No. 1, of course, was the economy and its continuing negative impact on the jewelry industry.

Amid the concerns, there were several fascinating topics of conversation, the most interesting being the rise of Facebook. Suddenly, everyone in the industry is talking about the hugely successful networking site and its impact on their personal and professional lives.
For an industry that once lagged behind the population as a whole with regard to the Internet, it seems we’re finally catching up. JCKonline.com’s traffic numbers continue to boom, with 162,000 unique visitors (individual persons) visiting our site in the month of January alone, our highest monthly traffic ever!

There is a particular sense of a watershed moment with regard to Facebook. It’s one thing for members of our industry to recognize the strategic importance of the Web. It’s quite another for them to incorporate the Internet into their daily personal lives. Through the use of this site and others, we’re finally realizing the role that the Internet plays for millions.

What does this mean to you, the retailer or manufacturer? It means that once again the paradigm has shifted (recall the shift from weekly magazines like Life to television), and once again you need to position yourselves where the traffic is.

Step 1 should be creating personal and business Facebook pages. Once you have a personal page, you can create a page for your business as well. As your network of friends grows on your personal page (you’ll be astonished at how quickly the numbers add up), you can invite them to become a “fan” of your business page as well. As your business fans grow, you’ll have a ready-made list of persons to e-mail on a continuing basis, to inform them of events, charity involvements, trunk shows, new product arrivals, etc.

None of this takes the place of your store or business’s actual Web site. In fact, you want to place as many links (and reasons to link) to your Web site as possible on your business Facebook page. Think of a Facebook page as plopping yourself in the middle of a busy freeway, in the hope of diverting traffic to your site. Go where the traffic is!

Read more at http://www.jckonline.com/article/CA6640742.html.

My response:
The Facebook era not only has begun, but it probably can be said that it started a while ago, and it’s pretty much just now starting to be talked about in the jewelry industry. This is a good thing. Maybe even a great thing!

In an age where people like me are asked to either greatly reduce, reserve or even eliminate budgets, tools like Facebook are very valuable. Yes – it’s where the traffic certainly is. However, it should be noted that connecting with the right audience may take quite a bit of work. One page alone may not attract customers to your door automatically.

Novell put up a Facebook page about three weeks ago (http://www.facebook.com/pages/Novell-Design-Studio/45691939078). Over the next few months, I anticipate that I will have to put in a decent amount of time to really get it noticed. In fact, I may even say that promoting Novell wedding rings through a variety of social media channels (blogs, message boards, Twitter, Facebook, YouTube, Digg, Flickr and many other news and linking websites) will be a big – if not the biggest – part of my job. If you wanna catch a lot of fish, then you definitely have to put your boat where the most fish are. And, of course, have the right bait. 

I am very happy to be hearing buzz within the jewelry industry about Facebook and social media in general. I look forward to the day when more manufacturers and retailers make an active presence known to existing and future customers alike. Personally, I want to be next to my competitors on many platforms. That way, consumers can easily compare and choose the manufacturer, product or even metal that’s right for them.

People like to use the term “branding,” but often I wonder if many of those who throw the term into conversations really truly know what “branding” is. At least with Facebook, your message needs to be clear and focused for it to have a chance to work. Even with my page, I know that I have a lot of tweaking to do as well. It looks to be a fun – and educating – journey to take.

“Good-bye” to relying on print ads and glossy brochures alone. “Hello” to more focused and multi-channeled messages.

####

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Novell’s Marketing Director Rick Mulholland explains the reasoning behind helping to introduce “Celebrate Early and Often.”

As seen on Daylife.com (March 5, 2009):

“I think it’s time for some newer wedding song ideas. Therefore, Novell is happy to help introduce ‘Celebrate Early and Often’ to the wedding world at large. It’s a new wedding song for a new generation – and for the new times.”

Read more about “Celebrate Early and Often.”

Or listen to Celebrate Early & Often – Jacqui Naylor

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Over on TheKnot.com’s bridal message boards, future brides have been chatting about new wedding songs and making suggestions. And one gives “Celebrate Early and Often” – a new wedding song for a new wedding generation – a ringing endorsement.

She writes (as of March 4, 2009):
“Hello Everyone! I heard this song and fell in love with it - “Celebrate Early and Often.” I thought it was cool that the artist wrote it for her own wedding! It kicks into the perfect feeling after about a minute into the song and I can picture myself dancing to it with my soon to be hubby. 7 months to go! …Michelle”

Read more about, listen to and/or buy the song “Celebrate Early and Often.” 

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Have you ever looked inside a jeweler’s showcase at wedding bands, and viewed a selection of styles that were close to what you have pictured in your mind, but not quite what you were envisioning? American wedding band manufacturer Novell can help solve that problem.

Almost all Novell wedding bands can be made wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Their customization capabilities set them apart from nearly all other companies vying for a more visible position within the wedding band industry landscape. Your wedding band can literally be made your way, and just for you in a relatively short period of time. So when you think of the word “custom” and are looking for a wedding band with that special touch – think of Novell. Why settle for ordinary?

Need a wedding band that is wider than what you see? No problem.

Desire a wedding band style in another metal? Or white instead of yellow? No problem.

Want the edge from one wedding band style, but the braid from another? And a finish that is similar to yet another? Still no problem!!! Custom wedding bands are Novell’s specialty.

See actual wedding band customization examples by visiting Novell’s “Customize Your Wedding Ring” webpage on www.novelldesignstudio.com.

To discuss all pricing and manufacturing options, please visit an authorized Novell wedding band retailer in your area.

View EngagementMag101.com’s layout illustrating Novell’s customization capabilities.

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Is your time limited? Need the facts, just the facts and nothing but the facts about wedding bands? If so, then Novell has built several easy to read Squidoo lenses for a variety of wedding band topics.

For those who don’t know, a Squidoo lens is an easy-to-build, single web page that can feature a company’s products, point to blogs, feature favorite links, RSS feeds, Flickr photos, Twitter feeds, Amazon books or music, and so much more. That way, when someone is looking for recommended information fast, a lens can get them started and sent off in the right direction. Novell’s collection of Squidoo lenses include basic facts about precious metals, new products, popular styles, and other helpful links to aide a consumer’s purchasing decision.

Here’s a quick listing:

Choosing The Right Metal For Your Wedding Band
A New Wedding Song
Novell Wedding Bands Can Be Custom Made – Just For You!
Big and Bold Max Squared Wedding Bands

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