Monthly Archives: June 2011


Novell featured in JVC’s Essential Guide to Platinum Jewelry.

Platinum rings Novell.

The Jewelers Vigilance Committee, an organization formed in 1912 to provide education and self-regulation to the jewelry industry, features platinum Novell wedding rings in The Essential Guide to the U.S. Trade in Platinum Jewelry. A trade-oriented publication, this edition of JVC’s Essential Guide explains the Federal Trade Commission’s 2010 amendments to the Platinum Section of the Guides for the Jewelry, Precious Metal and Pewter Industries. It breaks down the revised standards, and clarifies what they mean in practical terms for those who manufacture, promote and sell platinum jewelry.

The Novell rings featured are a set of classic hand-engraved platinum wedding bands, and new platinum styles from the TATU collection.

The Essential Guide also includes legal standards for platinum, glossary of platinum terms, frequently asked questions and two platinum tolerance charts, explaining how to stamp and describe both traditional products and platinum products containing a minimum 500 ppt platinum alloyed with base metal. The JVC website also has plenty of information and tips aimed at consumers.

Download The Essential Guide to the U.S. Trade in Platinum Jewelry.


Novell’s GAME featured on InStoreMag.com.

Platinum ring

InStoreMag.com, the official website for leading jewelry trade publication In Store, features Novell’s GAME in their Industry Announcements section.

“Novell Design Studio’s Great American Metal Exchange (GAME) program allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection. It’s a weight exchange with a minimal program fee. Acceptable precious metals for this special opportunity are platinum, gold, and palladium.  Is there a better way and time to profit from your under-performing, broken, and damaged merchandise? The GAME is a meticulously planned and executed bridal jewelry stimulus package. It meets the challenges of the hard economy head on!”

Read more of Novell’s GAME Puts Affordable Platinum in Jewelry Stores.


Tapper’s Ultimate Wedding Band Weekend (featuring Novell).

Tapper's Ultimate Wedding Band Weekend

Authorized Novell wedding band retailer Tapper’s Diamonds and Fine Jewelry offers you the opportunity to find the wedding band of your dreams! For just two days only,  you can find stunning, unique and distinctive wedding bands of all shapes, sizes and prices. Leading jewelry designers will be showing off their latest collections of wedding bands – each backed by the legendary Tapper’s Peace of Mind Guarantee. It’s the perfect place and time to do your wedding band shopping.

Be sure to ask Tapper’s about their special financing offer, which is only available during this Ultimate Wedding Band Weekend.  The Ultimate Wedding Band Weekend will be happening on June 25th and June 26th, 2011 at all three Tapper’s locations.

6337 Orchard Lake Road
West Bloomfield, MI 48322
Tel: 248-932-7700

2800 West Big Beaver Road
Troy, MI 48084
Tel: 248-649-2000

27716 Novi Road
Novi, MI 48377
Tel: 248-465-1800

Also be sure to visit Tapper’s on Facebook.


See Novell wedding bands at Ames Silversmithing.

Ames Silversmithing

For over 25 years, the artists at authorized Novell wedding band retailer Ames Silversmithing have been creating jewelry of all kinds to help celebrate the special times in our lives. From classic wedding band designs to unique one-of-a-kind creations, Ames Silversmithing creates jewelry with a specific attention to detail and quality. The success and growth of Ames Silversmithing centers around their ability to offer excellent jewelry, competitive prices and customer service that is second to none. They also carry some of Novell’s classic wedding band designs, such as this great woven style.
 
View Ames Silversmithing’s collection of wedding bands online.

Ames Silversmithing 
220 Main Street
Ames, IA 50010-6266
(515) 232-0080 ‎


Jewelry Weblog highlights Novell’s Great American Metal Exchange.

Jewelry weblog

Leading online jewelry authority The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange (GAME). The premise of GAME is simple; jewelry stores can exchange precious metals from merchandise that is unwanted, broken or just not selling for a platinum engagement ring collection with a substantial retail value. GAME answers questions that many jewelry stores have in a tough economy – what can retailer do with old jewelry that’s not moving? And how can a jeweler actually increase their inventory without spending a lot of money?

Read Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

GAME has also been featured in Yahoo! News.


Kassab Jewelers gives away jewelry on Facebook.

Kassab Jewelers jewelry

Authorized Novell wedding band retailer Kassab Jewelers is giving away a piece of jewelry every week via their Facebook page ALL YEAR LONG! Kassab Jewelers gives you a chance a chance to win jewelry in any of their upcoming drawings, and you can also earn FIVE additional entries for every friend that you refer to their Facebook jewelry giveaway as well. The odds at winning are better than you’ll find in Atlantic City or Las Vegas.

Visit Kassab Jewelers’ Facebook page to enter their jewelry giveaway today.


TATU ring featured on Your Engagement 101.

TATU ring

Your Engagement 101 reported on all the latest jewelry trends while they were at the JCK Show in Las Vegas (Jewelry Fashion Week), but in case you didn’t have time to check out all of the recent blog posts, here’s a quick recap of the biggest trends to come out of the show this year.

One of the highlights is a TATU ring by Novell. TATU rings were initially introduced in stainless steel, but now many styles can be created in Argentium Sterling Silver, palladium and more. Ask a Novell wedding band retailer in your area for more information.

Read Top 14 Bridal Jewelry Trends from Jewelry Fashion Week.


Free pizza and beer with Coffrin Jewelers!

Coffrin Jewelers

For one Saturday night only, Coffrin Jewelers and Lucia’s Pizza Italian Grill (in Sarasota, Florida) will present a special evening highlighting Reactor Sport Watches for a special Father’s Day event.

Stop by Lucia’s Pizza Italian Grill to see the latest styles Reactor Watches currently has in stock, and you can also talk to a local Reactor Watches representative. The free pizza is courtesy of Coffrin Jewelers while the beer specials will be provided by the restaurant.

For more information about this event’s date, please visit the Coffrin Jewelers’ Facebook page.


See Novell in Behind the Scenes with Engagement 101 TV.

Behind the Scenes with Engagement 101 TV

Novell was recently featured in Behind the Scenes with Engagement 101 TV, a yearly feature brought to you by Your Engagement 101. Filmed at  JCK’s Jewelry Fashion Week (an annual trade show), Your Engagement 101 covers everything from red carpet events to interviews with jewelry designers, and their cameras were literally everywhere. New episodes will premiere later this summer, but you can check out some previews at Behind the Scenes with Engagement 101 TV right now.