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Studio Platinum Facebook.

Novell’s Facebook page for the new Studio Platinum bridal jewelry collection has just surpassed 1,000 Facebook LIKEs. Recently introduced during the progressive jewelry industry initiative The Great American Metal Exchange (GAME), Studio Platinum is comprised of engagement rings and wedding bands that have been designed to be affordable. And in this economy, affordable is very important!

LIKE Studio Platinum on Facebook.

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Platinum engagement ring.

One of Novell’s latest platinum engagement rings was the winner of a recent Brides Facebook Poll (during the week of September 19, 2011). Featured in the new Studio Platinum collection, SE2543-LC-3/4 is a vintage design single row pave platinum engagement ring pictured with a ¾ carat center diamond. This engagement ring style also has a matching platinum wedding band.

See more platinum engagement rings at Novell’s Studio Platinum website.

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Jewelry weblog

Leading online jewelry authority The Jewelry Weblog recently featured Novell’s new initiative to put affordable platinum bridal jewelry into jewelry store showcases – The Great American Metal Exchange (GAME). The premise of GAME is simple; jewelry stores can exchange precious metals from merchandise that is unwanted, broken or just not selling for a platinum engagement ring collection with a substantial retail value. GAME answers questions that many jewelry stores have in a tough economy – what can retailer do with old jewelry that’s not moving? And how can a jeweler actually increase their inventory without spending a lot of money?

Read Novell’s GAME Puts Affordable Platinum in Jewelry Stores.

GAME has also been featured in Yahoo! News.

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Jewelry Dose Daily

Leading jewelry blog Jewelry Dose Daily features Novell’s latest initiative to put more affordable platinum in fine retail jewelry stores – The Great American Metal Exchange.

“If you’re a fine retail jeweler, you’ll want to check out the new program that seemingly everyone in the jewelry industry is talking about.  Novell Design Studio recently announced the creation of their Great American Metal Exchange (GAME) program which allows qualified jewelry stores to trade in unusable precious metals for Novell’s new Studio Platinum bridal-classics collection.”

Read the entire post – Novell Design Studio Announces the Creation of the Great American Metal Exchange (GAME) Program, Making Platinum Jewelry Affordable to Retail Jewelers and their Customers.

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It’s that time of the year again for the jewelry industry, and Engagement 101 is so excited for the annual JCK Show in Las Vegas (at Mandalay Bay). The leading wedding blog and website is highlighting the best in bridal jewelry during the weeks leading up to this trade show. In the May 4, 2011 Top Trends of the Week, the lead story is Novell’s Great American Metal Exchange.

Engagement 101 features Novell’s GAME

NOVELL INTRODUCES NEW STUDIO PLATINUM BRIDAL CLASSICS COLLECTION

Jewelry stores who are looking for a way to get rid of unusable precious metals can now trade in their jewelry via Novell’s Great American Metal Exchange (GAME) program. The program lets jewelers trade in their under-performing, broken or damaged merchandise for Novell’s new Studio Platinum bridal-classics collection. The Studio Platinum collection is perfect for consumers with nouveau-classic taste, and the designs are carefully crafted to be affordable.

Learn more about Novell’s Great American Metal Exchange (GAME).

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Platinum engagement ring by Novell.

 

A recent surprise proposal story has been featured on The Daily 101, a wedding planning blog for YourEngagementMag101.com. The gentleman presented his fiancé with a platinum engagement ring by Novell.

Read A proposal in Bryant Park.

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Proposal in Bryant Park.

Exactly six months to the day after old high school friends Jamie Brickwedel and Christopher Barlo reconnected on a chance bus ride, Chris surprised Jamie with his proposal in New York’s Bryant Park.  During the December 2, 2010 Christmas tree lighting ceremony (and soon after Jamie had serenaded her soon-to-be fiancé with Whitesnakes’ “Hear I Go Again” Karaoke-style while Rock of Ages performed it live on a nearby stage), the gentleman drew a ring box from behind his back containing a platinum engagement ring (Novell’s SE2459-LC) set with a 1 karat cushion-cut center diamond. The young lady was pleasantly surprised, and recounts the experience fully in the post The Big News on her blog The Island of Reality.

The future-bride is a Medical Editor at IMC-2 (pronounced “IMC squared”), while the future-groom is a Senior Electrician at Electronic Environments.

Photos by Reuben Henriquez.

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CIJ International Jewellery, a leading jewelry industry website, features Novell’s platinum engagement ring SE2459-LC (with 10 x .02 round diamonds) and platinum diamond wedding band PL2459-LC (with 22 x .09 round diamonds). Platinum is the metal that will stand the test of time.

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Classic platinum wedding bands by Novell.

Leading bridal web portal Brides.com featured classic platinum engagement ring and wedding bands by Novell. The men’s platinum wedding band (P1815-8GCC) is one of Novell’s best sellers.

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Brides-facebook-brides 

The Facebook page for Brides.com features a poll asking for fans to vote for their favorite platinum engagement ring. Alongside styles by leading platinum bridal jewelry designers Diamond in the Rough, Gumuchian, Phyllis Bergman for Mercury Ring, and Designs by Vatché is a new platinum engagement ring by Novell. To vote, you simply have to LIKE the Brides.com Facebook page, and then scroll down just a bit to participate.

Engagement_ring_poll 

Visit the Brides.com Facebook page to vote!

Why choose platinum for your engagement ring? Simply put, platinum is a durable naturally white metal that ages very well. And since platinum’s price point is now very similar to gold (and white gold is not naturally white and turns yellow over time), platinum is worth the investment for engagement rings, wedding rings and jewelry.

Novell_wedding_rings 

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